Smart and Connected: Engaging with Consumers in a Hyper-Connected, Technology-Enabled Society Provides a Significant Influence on Brands


Published on : Nov 16, 2018

Albany, New York, November 16, 2018: From Artificial Intelligence to digitization, technology is shaping the way engagement with consumers is carried out. Hyper-connected consumers aspire for innovation and they look for convenience, comfort and something eminent in every services and product they buy. Hyper-connected consumers along with cutting-edge technology pose some daunting challenges to the brands. The essential aspects of hyper-connectivity are surfeit of data exchange and advance business models. These insights are according to the report titled “Trendsights Overview Smart And Connected Engaging With Consumers In A Hyper Connected Technology Enabled Society,”which has been recently added to the repository of Market Research Hub.

Hyper-connectivity empowers to be a potent tool for enhancing efficiency and pushing for globalization. Moreover, it paves way for new medium to develop assets and bolster mobility of people, goods, services, knowledge and wealth. In addition, more than 60% of consumers believe that technology has made their life convenient.

Internet of things, according to the report published by Mckinsey Global Institute in 2015, IoT is estimated to have the influence of USD 4 trillion to USD 11 trillion a year in 2025. This can be attributed to the ubiquitous use of social sites such as Facebook, twitter and Whatsapp for better customer engagement. Customers uses these networks to share their feelings or to gain access to contents and services.

Smart and Connected: Engaging with Consumers in a Hyper-Connected, Technology-Enabled Society: Report Content

The perusal of this report provides an in-depth analysis on engaging with consumers in a hyper-connected and technology savvy society. Moreover, the report gives a thorough analysis with regards to market size— production, value and consumption. Essentially, the report delves into major drivers, restraints, trends, predominant players in the market and product categories along with market estimation.

The report also delineates overview on the technology savvy society in a hyper connected world. Moreover, it also gives an analysis on regional basis showcasing regions most influenced by hyper-connectivity and technology. Besides, it compares this mega-trend to each region, generation and sector across the FMCG space and assimilate the opportunities.

The report starts with the executive summary which highlights market size in terms of revenue, market value and production. Besides, a comprehensive analysis of the competitive landscape highlights profiles of eminent players in the global market space. Moreover, the report also assesses the strategic moves, areas of interest, and developments undertaken by major players in the market.

Smart and Connected: Engaging with Consumers in a Hyper-Connected, Technology-Enabled Society: Research Methodology

An in-depth research methodology has been embraced with regards to providing a robust research approach consisting of secondary and primary research. The insights in the report is the result of the exhaustive secondary research, primary interviews and in-house reviews by panel of experts.

The secondary research includes but is not limited to SEC filings, company websites and presentations by investors, industry white paper and statistical database. Whereas, the primary research incorporates face to face interviews, phonic interviews and phonic interviews coupled with honest reviews of the shelf label market regardless of geographies. To provide the readers with authentic and unbiased report, a panel of expert sifts and examines the data collected from different sources.

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