North America to Dominate the Social TV Market, Europe to Follow Suit


Published on : Nov 06, 2018

Albany, New York, November 6, 2018: Growth of the social TV market continue to remain influenced by a plethora of factors ranging from rapid growth of the social media wherein providers aid users in connecting with the audience to focus of broadcasters in enhancing the audience engagement in the TV content and TV programs. North America will continue to dominate the social TV market, trailed by Europe in terms of revenues.

These insights are according to the report titled “Social TV Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 – 2026,” which has been recently added to Market Research Hub’s (MRH) comprehensive repository. Prominence of North America and Europe in the social TV market can be primarily attributed to robust utilization of social media platforms by broadcasters for enhancing consumer engagement, promotions and traditional marketing campaigns.

The social TV market in Asia-Pacific is expected to record the fastest growth during the period of forecast. The report has profiled key players underpinning growth of the social TV market worldwide, which include Vizrt Group AS, Talkwalker Inc., SentabTV, never.no, Megaphone Inc., Socialbakers Ltd., Sprout Social Inc., iPowow Ltd, Snipperwall, Flowics, Telescope, Inc., Sprinklr Inc., and Spredfast Inc.

Social TV Market: Report Summary

The report provides a detailed assessment on the social TV market, and delivers size of the market in terms of consumption, production, and value. The report further splits the social TV market on the basis of solution, application, and region. Current market status, growth rate, future trends, market share, opportunities, sales channels, entry barriers & risks, and challenges affecting growth of the social TV market have been analyzed in detail.

The primary aim of the report is to analyze and offer forecast on the social TV market, which includes production, consumption and revenue. Analysis on the global and regional markets for the social TV has been offered to study the market’s growth potential. The size of the social TV market has been offered in terms of value (US$ Mn).

Social TV Market: Research Methodology

Estimations on the social TV market size in terms of value (US$ Million) have been included in this report. Bottom-up and top-down research approaches have been leveraged for compiling this analytical research study on the social TV market. These research approaches have aided in validating and estimating the market size, coupled with estimations on size of other reliant submarkets in the social TV market. Key players in the social TV market are identified via secondary research, with their market shares been determined via both primary and secondary researches.

This reports serves as an authentic source of information on the social TV market, so as to enable clients in making fact-based future decisions for their businesses. Intelligence obtained by the secondary research are validated by the insights gained from detailed primary interviews with leading market players and industry experts. The report also provides an in-depth assessment on competitor landscape of the social TV market, which sheds light on recent development and company overview of key players profiled in the report.

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