US Snack, Nutrition, and Performance Bars Market: Novel Snack Varieties Creating Challenges for Nutrition and Performance Bars Manufacturers

Published on : Apr 20, 2018

Albany, New York, April 20, 2018: A new research report titled, “snack, Nutrition and Performance Bars-US-APRIL 2018” has been added to the vast repository of Market Research Hub (MRH). The report offers an assessment on the key trends that are shaping the US snack, nutrition, and performance bars market.

This business intelligence study is a holistic source of information and analysis that tracks the historical developments in this industry. An unbiased and credible analysis has been done on the key factors that are likely to shape this market in 2018. According to the report, sales of snack, performance, and nutrition bars witnessed steady growth during the period 2012-17. Although the growth was positive in the year 2017, it was lower than expected, creating apprehensions of a slowdown in the market.

According to the research study, on account of growing consumer interest in the functional foods, the snack, nutrition, and performance bars market in the US is likely to witness steady growth in the near future. However, availability of a wide range of snacking options continues to pose challenges to the sales of bars. Performance bar manufacturers need to innovate and come up with novel solutions to stay relevant and competitive in the market.

According to the report, the high sugar content present in bars is a key factor that has led to waning interest in them. The health and wellness trend is becoming more pervasive by the day, and many consumers look for ingredients and total calories before buying a product. According to the report, nearly one third of adults in the US think of bars as too high in sugar, due to which sales are likely to be impacted in the near future. However, the market continues to offer lucrative opportunities to bar manufacturers, as nearly two-third of adults continue to consume bars.

The research report also offers holistic analysis and insights on the distribution channel landscape in the snack, nutrition, and performance bars market in the US. According to the report, convenience stores are one of the most preferred destinations for buying snacks, nutrition, and performance bars. During the period 2012-2017, convenience stores saw relatively higher sales of snack, nutrition, and performance bars.

The study also discusses the key market factors that are shaping the snack, nutrition, and performance bars landscape in the US. According to the report, the popularity of snacking in the US is likely to create a steady stream of opportunities for market players. As nearly 50% of US consumers skip breakfast, or are dependent on on-the-go meals, demand for snacks and nutrition and performance bars is likely to witness an increase. In addition to these factors, the research report also offers holistic analysis and insights on the key reasons for consumption and important attributes that are shaping up the market.

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