Analysis of Snacking Motivations and Consumer Trends Impacting the U.S. Market: May 2017 Report

Published on : Jun 05, 2017

Albany, New York, June 5, 2017: To present a detail insights on the rapidly growing market which are gaining momentum currently, an extensive forecast study titled “Snacking Motivations and Attitudes - US - May 2017” has been broadcasted to the online repository of Market Research Hub (MRH). As the title suggests, this research study offers in-depth analysis on the U.S. consumer’s Snacking motivation and attitudes, by which the market is evolving. This industry report covers key industry statistics, market trends, growth and profit forecasts for coming few years.

The snack food industry has been steadily growing over the years, even outperforming total food and beverage trends. Snacking in the U.S. is becoming more prevalent and is now a regular part of the day for many consumers, including Millennials and boomers; and making snacking a huge opportunity for engagement. As per the research findings, 94% of US adults snack daily; 15% snack 4 or more times per day. While the incidence of snacking has remained steady in recent years, the frequency is on the rise with the growth coming from snackers, who are upping their snack frequency from 1 time per day to 2-3 times.

 Initially, the report starts by presenting the market snapshot of snacking along with the issues and opportunities for the market leading players. In U.S., consumers prefer snacks because a quarter of young snackers claim to be always hungry and 17% of young snackers claim to be too busy to eat a full meal. The largest percentage of snackers do so for a treat and for them afternoon is the most popular occasion. Research shows that convenience is one of the most chief factors when selecting a snack, analyst’s finds that 77 % of snackers have a preference of ready-to-eat snacks over those which needs to prepare. Apart from the snack demand, the second this which is important in snack purchasing is the brand, which is followed by price and health.

Consumers in America are being presented with all kinds of information with respect to healthy eating in general. Health plays a prevalent role in the types of snacks consumers are eating. More than one-third of snackers limit their intake of sweet snacks, such as cookies, candy and ice cream. Not only buyers are eating healthier snacks, but also nearly one-third of parents are serving healthier snacks to their children, mostly 33% of millennial parents. Women are more likely than men to claim to be healthy snackers, while young adult snackers are not prioritizing health. In the market, currently, healthy eating and a bit of indulgence are driving retail food sales.

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The study further highlights the market trends and factor along with competitiveness for the industry participants.

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