Investigation of U.S. Social Media Trends with Focus on Services and Ad Spending Scenario Offered till 2022


Published on : May 03, 2018

Albany, New York, May 3, 2018: Social media has exploded the internet space and businesses are realizing the amazing potential to attract more customers. In the United States, 81 percent of the population had a social media profile. There is a great deal of impressive data available on popular social media websites such as Facebook and other media platforms for influencing sales and other modes of communication. Recently, a fresh study providing the most comprehensive and up-to-date information of United States Social Media Trends market has been broadcasted to the database of Market Research Hub (MRH), with the title of “Social Media Trends - US - April 2018”. The study presents analysis on behaviors, preferences and habits of the consumer using social media.

Key Report Components

The business intelligence study on U.S. social media trends market offers readers detailed insights and analysis on the key factors that are influencing adoption of social media services. A historical assessment is offered to the readers, and projections in terms of qualitative and quantitative analysis are included in the report for the perusal of the readers. The report also comprises data analytics presenting graphs and tables that denote sales values, market forecast, market size and pricing analysis of different segments. To provide clear insights, the report covers US sales and fan chart forecast of social media ad spending, at current prices, for the period 2012-22.

For a clear understanding, the study covers trends in social media, inclusive of which services carry the greatest engagement with users and the types of content shared and consumed, including influencer marketing, ads, and coupons. In this consumer investigation, social media services specifically included are Facebook, Twitter, LinkedIn, Snapchat, Tumblr, YouTube, Instagram, Pinterest, Reddit, and Periscope. Besides, other topics discovered in the report include the use of social media for product research and discovery and the use of social media as a communication platform for brands. By all of this information, this report explores that how user-generated content on dedicated services connects to people, products, and brands for marketing purpose.

Research Outcomes 

It has been analyzed that projections are optimistic, showing a constant increase in the number of social network users in the coming years in the United States. At present, Facebook beats in frequency of usage. As per the consumer’s perspective, advantages available in smaller services in social media. Majority watch video, see content from friends/family, social secondary is mainly for news/entertainment and social shines in research and discovery.

According to the study key evaluations, the market size has been totally depending on social media advertising spending. Advertising delivered on social platforms, including social networking and social gaming websites and apps are very much popular and also benefits key players. It has been stated in the study that $4.5 billion growth in sales is estimated for 2018 and Ad sales predicted to double over 2017 to 2022.

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