South Korea Digital Gaming Market: Investments in E-Sports and Emergence of PC Bangs to Prompt Growth


Published on : Jul 18, 2018

Albany, New York, July 18, 2018: Advances in e-sports, coupled with high internet penetration and smart phone adoption have crafted novel growth opportunities in South Korea digital gaming market. To evaluate the impact of current developments on the growth of South Korea digital gaming market, Market Research Hub (MRH) has included a new report titled, ‘South Korea Digital Gaming Market (2018-2023)’ to its database.

Prize Money Games: Key Driver in South Korea Digital Gaming Market Growth

Adoption of online gaming as a career option has encouraged developers to introduce novel gaming options that enrich end-user experience. Console gaming continues to grow as a popular choice amongst millenials besides mobile and PC games. Growth of digital gaming in South Korea thrives on various prize money games that encourage large scale gaming activity amongst South Korean populace.

Additionally, market players are also investing significantly in introducing novel features to their offerings such as advances in multiplayer role playing games to retain end-user interest. Gaming parlors and PC bangs offer market players with enhanced flexibility to optimize their offerings thereby harboring their lead in South Korea digital gaming market. 

In a path breaking development, leading South Korean game publisher, Eyedentity Entertainment has announced about its investment of $44.59 million aimed at the development of its e-sports brand, World Esports Games and Leagues. The investment envisages to enhance the company’s esports offerings andthereby position Eyedentity favorably on the competitive landscape of South Korea digital gaming market.

Additionally, leading game publisher GungHO Online has recently announced about its pipeline of digital games. According to company revelations, it has in all ten games which are in various stages of development and will be available on various platforms such as consoles and smart phones. After massive success in Japanese market and overall global arena, the company aspires to register new growth heights in South Korea digital gaming market with the launch of its new series of online games.

Exhaustive research outputs encompassed in the report allow readers to draw veritable insights about market segmentation. This section of the report highlights platforms, revenue model, and genres as primary segments prevailing in South Korea digital gaming market. Based on platform, the market is split as PC, console, and mobile. On the basis of revenue model, South Korea digital gaming market is classified as freemium, pay to play, and advertising. Based on genre, South Korea digital gaming market is categorized as shooter, role- play action, sports, strategy, others. Illustrative description of market segmentation briefs readers about the impact of segments in driving growth in South Korea digital gaming market. Also, the report enables readers to identify the segment associated with maximization of revenues in South Korea digital gaming market.

Additionally, the report presents veritable insights about various marketing practices applied by core companies and their corresponding impact on end-user response and holistic growth of South Korea digital gaming market.

Key Companies in South Korea Digital Gaming Market 

Comprehensive research postulates compiled in the report allow readers to identify winning strategies applied by core companies and their implications in rendering favorable end-user response, preferences, and buying behavior. New entrants as well as existing players in South Korea digital gaming market can facilitate in-depth analysis of these strategies to infer vital perspectives and deductions. Based on these deductions, market players can maneuver marketing strategies that ensure sustenance as well as increased profits in South Korea digital gaming market. Leading players in South Korea digital gaming market include, NCsoft, Eyedentity Games, GungHo Online, Activision Blizzard amongst others.  

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