Published on : Sep 06, 2017
Albany, New York, September 6, 2017: Sports and energy drinks are a large and growing beverage industry now marketed to children and adolescents for a variety of uses. According to the latest study on sports and energy drinks market, the upcoming U.K. sugar tax in 2018 is expected to have an adverse effect on volume sales of sports and energy drinks with 52% of consumers in the U.K. Market Research Hub (MRH) has recently broadcasted this precise study titled “Sports and Energy Drinks- U.K.- August 2017” to its vast repository, which offers a clear overview of the sports and energy drinks market along with a stern focus on the issues and perceptions prevailing in the sector. The research also discusses the competition among leading brands, along with latest innovations aimed at attracting the U.S. consumers.
Sports drinks are flavored beverages that often contain carbohydrates, minerals, electrolytes (eg, sodium, potassium, calcium, magnesium), and sometimes vitamins or other nutrients. These are divided into three major types, such as Isotonic drinks, hypotonic drinks and hypertonic drinks. In contrast, the term “energy drink” refers to a very different type of beverage. Today's energy drinks also contain substances that act as nonnutritive stimulants, such as caffeine, guarana, taurine, ginseng, l-carnitine, creatine, and/or glucuronolactone, with purported ergogenic or performance-enhancing effects.
Initially, the research study starts with the executive summary of the sports and energy drink market. The readers can access information and figurative knowledge about the total U.S. value sales and forecast of sports and energy drinks for the period 2012 to 2022. As per the findings, energy drinks growth slows further in 2017 and the decline in sports drinks supposed to continue in 2017. This is because the usage is low and infrequent. They are widely seen as more sugary than CSDs. Nowadays, most of the U.K. consumers are health conscious and prefer natural ingredients in their energy drinks; therefore, with the introduction of new products and innovations in ingredients the market is expected to grow. Also, the research finds that Consumers show real interest in fortified water products that offer sports and energy benefits, and in health drinks from brands already active in these markets.
Moreover, the research throws light on the detailed market segmentation and forecast, with the offering of beneficial facts for the investors. The forecast contains U.K. volume and value sales of sports and energy drinks for the period 2012 to 2017 and forecasts up to 2022. According to the findings, the total market value set to grow by a fifth over the next five years. Apart from that, rising inflation to prop up value sales while volumes fall. In terms of market share, three brands dominate energy drinks. Lucozade remains the top player, helped by sugar-free NPD. On the other hand, Fred Bull retains the second position.
Some of the major market drivers include aging population, soft drinks sugar levy due in 2018, announcement fuels uptick in low-sugar NPD, sugar is consumers top health foe, Income squeeze and upcoming soft drinks industry levy sparks low-sugar NPD.
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