SK-II Offsets Social Stigma In Favor of Women Empowerment with its Novel "Change Destiny" Campaign in China


Published on : Jul 27, 2018

Albany, New York, July 27, 2018: P&G's noted skincare brand, SK-II offers a wide array of premium beauty care products across regions, inclusive of Asia. With its recently conducted campaign on women empowerment, "Change Destiny", the company has witnessed proliferated growth. Market Research Hub (MRH) evaluates the implications of the campaign on the growth trajectory of SK-II in its recently added research report titled, ‘Success Case Study: SK-IIs Change Destiny Campaign’.

SK-II Creates a Consumer Centric Brand Image with its ‘Change Destiny’ Campaign 

Adoption of unique means remains pivotal amongst manufacturers in beauty care products market in China to sustain stiff competition. Core market players are aimed at seeking millennial attention by targeting critical conditions, specific to women, thereby positioning their product portfolio favorably in Chinese beauty care products market.

Pro-women campaign launched by SK-II offers a sturdy platform for the company to launch its products that resonate with contemporary mindset of modern women. The ‘Change Destiny’ campaign subtly relates with the plight of single women who defy the idea of early marriage, still prevalent in Chinese society, besides addressing the issue of gender discrimination.

SK-II’s empathy towards Chinese women enables it to create a unique brand philosophy that idealizes women empowerment, thereby implementing an aggressive marketing strategy for its offerings specific to signs of aging. The camping has maneuvered unprecedented growth ratio with some of its popular brands such as SK-II Immortal Water and SK-II Pitera becoming best sellers.

‘Change Destiny’ Campaign Escalates Sales by 50%

Exhaustive research components included in the report enable readers to identify core factors that trigger growth of SK-II products. This section of the report identifies essential factors that contributed towards the success of the campaign, ‘Change Destiny’, besides prompting growth in SK-II’s line of products. With the aid of report components readers can also determine the factor attributed for maximization of revenues for SK-II’s product line. SK-II’s ‘Change Destiny’ campaign aided the company to maximize profit ratio by 50%.

Besides highlighting the factors responsible for the success of the campaign, ‘Change Destiny’, the report also provides crucial insights about the impact of the campaign in various regions of China, as well as end-user response kindled by the campaign, ‘Change Destiny’.

Competitive Landscape: SK-II Skin Care Brand

This section of the report enlightens readers about the impact of ‘Change Destiny’ on end-users. The report critically examines end-user response inclusive of their preferences and eventual buying behavior. New and existing market players can facilitate detailed analysis of SK-II’s ‘Change Destiny’ campaign to infer core insights that create new perspectives. Based on these perspectives, market players can implement profit oriented marketing campaigns and strategies that fetch increased profits and augment maximization of revenues.

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