Published on : Jan 05, 2018
Albany, New York, January 5, 2018: Supermarkets in France continue to face multi-pronged challenges, as online and niche, specialty stores gain consumer attention, according to a new research study. The report titled “Supermarkets - France - November 2017” added to the comprehensive repository of Market Research Hub (MRH) offers in-depth analysis and insights on the key factors that are impacting the supermarkets in France.
According to the report, growth of the online sector in France has meant that many consumers are now showing an affinity towards ease and convenience. The discounts offered by online stores are another key factor that are boosting their popularity and receptivity among consumers. The supermarkets in France are also facing challenges on account of growth of niche and specialty players, who are being increasingly perceived as offering quality products for health and wellness.
In addition to offering qualitative insights, the report also presents accurate and unbiased statistical information on the grocery market size in France, spending on food and drink, retail sales, market share of leading players, and sales development for drive click and collect. Along with these important figures, the report also offers a detailed analysis on the motivations and aspirations that shape consumer behavior while shopping for grocery. The responsibility of grocery shopping by gender, along with type of shopping at grocery retailers has also been offered to readers.
The report also discusses a detailed competitive landscape that gives stakeholders insights on the strategies and policies employed by some of the leading players in the market. The focus on fresh foods, and preference for organic and natural has meant that many retailers are broadening their product portfolio. The evolving consumer demand has led to course correction and quick adoption of new products among the retailers in France. The report also sheds light on the key macroeconomic factors that are driving the growth of the market and influencing consumer behavior. According to the report, the prolonged period of subdued growth is now finally giving way to higher consumer spending which has injected momentum in the economy. In addition to shopping for essentials, the consumers in France are now also showing a willingness to spend on luxury items – a trend which had witnessed a decline during the challenges with overall economic condition. According to the report, among the different avenues of improvement at supermarkets, the most important for consumers is the quality of fresh foods.
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