High Price Sensitivity Among Consumers – Key Challenge for Italian Supermarkets


Published on : Jan 08, 2018

Albany, New York, January 8, 2018: The Italian economy continues to show signs of recovery, which has induced higher investments among retailers, however, Italian consumers continue to remain extremely price-conscious, according to a new research study added to the repository of Market Research Hub (MRH). The report titled “Supermarkets - Italy - November 2017” offers in-depth analysis and insights on the key factors that are influencing the growth of supermarkets in Italy.

The report offers comprehensive insights on statistics pertaining to spending on food, drink, and tobacco. The annual percentage change in the prices of food and drink has been discussed in detail in the report. The channels of distribution have also been discussed lucidly, and an analysis has been offered to the readers. The report also offers a detailed competitive assessment, highlighting the strategies and developments amongst the key players in the Italy supermarket landscape. The online purchasing decisions in Italy, along with a detailed comparison to the rest of the European countries is also offered to readers.

The report also provides readers with a detailed perspective on the consumer attitudes towards economy and their personal financial situation. The impact of financial crisis in Italy has meant that there is a high level of uncertainty among consumers in Italy. This has been reflected in the sluggish growth of consumer spending. The report also offers a detailed analysis on the shopping decisions taken by Italians, and draws up conclusions on the basis of gender. The analysis of consumer behavior and attitudes also includes recommendation for supermarkets on how they can better connect with their target audience. The recommendations also involve the key factors that can be improved at grocery retail stores.

The ‘issues and insights’ section of the report offers a detailed analysis on the broader developments in Italian supermarkets. The report discusses the feasibility of another discounter in Italy. This section of the report can be important for stakeholders looking to make a foray into the Italian supermarket. The competitive landscape section of the report profiles some of the key players in the market, along with a discussion on their key strategies and developments. Coop Italia, Conad, Selex, Esselunga, Aldi, and Gruppo VG have been discussed in detail in the report.

The impact of online grocery stores and consumer receptivity has also been discussed in the report. Many Italians are showing a marked affinity for online stores, owing to ease of convenience and discounts. The preference for online stores can gain further momentum in the future. Overall, the report is a holistic piece of information and analysis on the supermarkets in Italy, highlight the likely future direction in this market.

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