Published on : Nov 16, 2018
Albany, New York, November 16, 2018: A new research study titled, “TrendSights Overview: Sustainability & Ethics - Meeting social and environmental challenges amid growing populations and energy demands” has been added to the vast repository of Market Research Hub (MRH). The study offers in-depth analysis on how growing awareness about sustainability are influencing the buying behavior of consumers.
According to the research study, concerns about sustainability are creating opportunities as well as challenges for market players. Consumers are taking a proactive approach in minimizing waste and making more ethical choices, which are opening up new opportunities for manufacturers. The report finds that over two-thirds of consumers are focusing on minimizing their household food waste, whereas another two-thirds of consumers are focusing on choosing beauty products made from recyclable materials.
Today, consumers are not only focusing on what is good for them, but they are also focusing on what is good for the environment. The percentage of consumers who buy products based on the impact it will have on the environment is steadily growing, and this is creating new avenues of growth for manufacturers.
The research also finds that a certain demographic of consumers is concerned about the environmental impact of their purchases. Over 50% of consumers agree profiled in the study agreed that buying environmentally-friendly products made them feel less guilty.
The research study is an important source of insights and analysis that offers brands critical information on how they can align their offerings with the megatrends. The study also offers readers information on best-in-class innovation and offers examples for the same.
The research report also compares the impact of these megatrends across a range of parameters, including impact across regions and sectors. The impact of these evolving trends across the FMCG space has been analyzed in detail in the research study.
The research study starts with an introduction, which offers readers information on the prevailing scenario in the ethical trends landscape. The succeeding sectors in the research study offer information on the key sector where impact of sustainability and ethical trends is growing. The impact of these trends on generations of consumers, regions, and the future of FMCG sector is also analyzed in the research report.
Stakeholders can expect a wealth of information from the report on the key overt and unsaid factors that are influencing demand for sustainable products. The research study can offer informative insights on how market players can align their strategies with the evolving considerations of consumers.
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