Published on : Sep 11, 2017
Albany, New York, September 11, 2017: Tea is the most consumed beverage worldwide next to water. There have been various shifts in the history of tea culture in the United States. Recently, a research report “Tea and RTD Tea - US - August 2017” has been added to Market Research hub (MRH)’s database. According to the report, tea and RTD market has grown by 24% between 2012-2017. The report also provides an insight into total US retail sales and forecast of tea and RTD tea market from 2012 to 2022.
According to the report, the U.S. is the third largest importer of tea in the world and the only western country to grow in tea imports and consumption. The overall tea market has remained relatively stagnant but the performance of the ready-to-drink (RTD) tea segment has been impressive.
Owing to evolving consumer demand, tea and RTD manufacturers are offering consumers a wide range of options including different flavors to quench their thirst. As per the report, one out of five tea drinkers has increased the consumption in the last one year.
Consumers find canned and bottled RTD tea more convenient to carry. As per report, canned and bottled RTD tea leads the category and is most liked by consumers than packaged items. According to the report, consumers prefer refrigerated tea over hot tea, with sales of refrigerated tea growing by 51%.
As per report, less than one in four adults feel in control of stress or look out for ways to fight back. That is why more and more people look for natural and healthy solutions. Tea helps calming and relaxing one from stress and anxiety in a natural way.
Nowadays, people are more conscious and have continued interest in health and wellness, going back to nature and becoming proactive on finding healthy options. This has resulted in consumers turning to products that provide natural and healthy solutions. Even though bottled water has gained the most from these trends, bagged and ready-to-drink (RTD) teas have also benefited.
Tea manufacturers continue to explore opportunities to capture market of other drinking options. Tea lattes may help tea compete with coffee, which is one of the most popular flavor among consumers. Also, tea with lemonade blends can be appealing to calorie-conscious people. Less sweetened tea and honey tea products give taste satisfaction, with lower guilt. As per the report, label updates, sugar taxes or anti-sugar laws can also boost or lower the tea sales.
The report also offers analysis on the respective market share of leading brands. According to the report, Pepsi Lipton accounts for nearly 20% of MULO sales of tea, showing significant growth in the refrigerated tea segment. In contrast, MULO sales of instant tea mixes witnessed a decline of 5%. The report offers detailed insights on overall sales of tea and RTD teas by company.
In addition to these insights, the report also offers analysis on the key motives for consumption, the occasions that lead to tea consumption, perceptions and attitudes of consumers towards tea, and sales & consumer data.
Overall, the report offers a comprehensive analysis on the tea and RTD tea consumption patterns in the US, giving stakeholders a complete overview on this market.
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