Published on : Jul 25, 2018
Albany, New York, July 25, 2018: A freshly compiled study titled “The Baby Food Sector in Argentina, 2018” is the focus of a new report broadcasted to the wide database of Market Research Hub (MRH). This report is an in-depth, professional analysis of the baby food sector market conditions with a particular focus on Argentina. The research study evaluates industry from a ground-up manner by highlighting driving forces, restraints, opportunities, trends, and growth prospects of this market. Moreover, it offers analysis of the baby food sector provides valuable insights into its current performance trends and how it will fare in the future.
It is well known that baby food plays an important part in child development. At present, parents are heavily spending on high-quality, expensive baby foods to ensure the well-being of their infants. Increasing number of working women and the need for convenient and nutrition for their babies has created a wide market for baby foods. This study on baby food sector presents a detailed overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel. Moreover, the study also evaluates important changes in consumer behavior and identify profitable markets and areas for product innovation.
The research study finds that when choosing for baby products Argentine consumers are highly aware. Consumers have traditionally had a negative attitude toward processed foods, which are seen as less healthy than freshly prepared meals. This assumption is also applied to commercially prepared baby foods. In terms of sales, the study evaluates that two-thirds of sales consist of sweet products, compared with one-third for savory products. The current small size of the market means that product choice is relatively limited. Savory meals typically consist of meat or chicken plus vegetables, and sweet meals of a single fruit (apple, pear, banana, etc.) or mixed fruits.
According to the study findings, widespread inflation in recent years has dampened volume growth in Argentina, leading to contractions in 2015 and 2016, although 2017 saw a return to a low level of expansion. Manufacturers are not allowed to donate free samples of baby milk to mothers or hospitals, and there are restrictions on the advertising of infant formulae, which acts as a major barrier to the lesser sales of baby food products.
Moving further in the study, the research study analyses current and forecast behavior trends in each category to identify the best opportunities to exploit. Among various baby foods, cereals now account for 10.7% of retail sales, double the proportion they held in 2011. However, sales in volume have risen less quickly than either baby milk or baby meals.
The research study has further presented detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors. Key players mentioned in the report are Nutricia-Bagó (Danone), NutriBaby SA, Mead Johnson Nutrition Argentina SA and Nestlé Argentina SA.
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