Published on : Feb 19, 2018
Albany, New York, February 19, 2018: A new study providing statistical information regarding consumer behavior and expenditure within the cosmetics and beauty industry in the United States has been publicized to the massive repository of Market Research Hub (MRH). The research study is titled as “The Beauty Consumer-US-February 2018” and offers a holistic outlook on the market current trends, factors and upcoming opportunities present for beauty consumers until the end of 2023. Overall, the research report presents a detailed analysis and insights that are reinforced by various data on this subject.
Major Insights from the Study
It has been well-studied that skin care is achieved with the help of personal care products, such as beauty devices and beauty products. As per the research findings, the beauty category has sustained to grow through 2017, with the highest growth coming from beauty devices. But it is more important to know that which beauty device product is attracting consumers in the U.S. The research found that consumers are becoming more educated about ingredients and their benefits, and companies are now leading their marketing from an ingredient standpoint. This can be said that growing multicultural population bodes well for experimental trends of the key players.
In U.S., women are reducing their daily beauty routines and are searching for products that can do it all in the lesser time. Going forward, women will continue to demand customized products to reduce the number of products needed to create their individual looks. At present, wide-ranging categories of beauty devices are responsible for highest consumer spend. Also, multi-purpose beauty products are in demand but could threaten category growth, such as nail color and care which are continues to struggle. Female multicultural population anticipated to grow and consumer confidence forecast to rise in the coming years.
Moreover, the research talks about the current market scenario of beauty consumers of U.S., which covers data including percentage change in beauty sales, by segment, for the estimated period 2016-17 Also, year over year growth of US in-shower skincare product launches, 2012-2017. From a retail standpoint, women report mostly positive attitudes, as the majority enjoys shopping for beauty products and getting samples. This bodes well for the category and suggests that positive attitudes toward shopping can be showcased. As mentioned in the study, mature categories post highest sales, developing categories show higher growth. On the other hand, natural benefits could boost sales.
In this intelligent study, a section discovering future chances are also mentioned in which the study discloses data about consumer beauty routines, retailers shopped, interest in beauty trends, purchase influencers and resources for learning about beauty.
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