US Budget Shoppers: Deals are a Win-Win Among Young Consumers


Published on : Nov 28, 2017

Albany, New York, November 28, 2017: Market Research Hub (MRH) has recently added a research report in its database titledThe Budget Shopper in United states (US) – November 2017’. The report study presents a detailed analysis and insights that are backed by range of data on this topic. Large section of the consumers follows budgeting in some or other way. The budget shoppers are highly encouraged by price and will put all the effort to find the best prices and to score a deal. The shoppers are willing to shop around across different retailers and brands, making it a challenge to build loyalty; moreover, there’s an opportunity for retailers to unlock the potential of store brands and offer new ways to help consumers stay on track with their spending without resorting to constant promotions." The report also states about the optimistic market factors which could impact consumers’ eagerness to spend and the budget shoppers enjoy deal-seeking and are planning for the future. As per the budgeting behavior, budgeting means different things, to different shopper and the financial crunch could impact consumers need to budget. Additionally, the Walmart and Amazon are the key dominating retail outlet for the budget shopper. The report suggests that young consumers are more budget conscious when it comes to shopping. Moreover, most of the consumer enjoy the thrill of deal seeking. As the older consumers satisfied by the hunt for the deals and the budget shopper are largely interested toward the low-priced items, discounts and the store brands

This report examines the following areas:

  • Ferocious competition is challenging value-focused retailers
  • Budget shopper are largely centralized on price, less on brand loyalty

Inclusions of the report

This report starts with the overview and the executive summary. The overview section comprises of what you need to know along with the important definition, as this can helps the consumers to get the exact concept of the scope of the report. This market report gives in-depth analysis and insight provided by a volume of data. Also, the top-level content and introduction is provided to give you an overview of the issues covered in the report. The report highlights that the budget shoppers are mainly focused on the price and has less focus on brand loyalty. The report states about the financial crunch could impact the consumer needs to budget. The report also highlights the key factors responsible for the increase in budget shoppers. The report further brief about the key players associated with the budget shoppers. The value-oriented channels are losing budget shoppers to competitors as per the research report. The report also throws light on budgeting behavior. The main reason behind the budgeting is also highlighted in the report. The report also talks about the retailer shopping during 2017. The report gives budgeting action, by age, by generation and by race and Hispanic origin. The report gives information on influence on shopping by age, by demographic and by Asians. At the end, appendix data sources, appendix the market and abbreviations which include data source, consumer survey data, consumer qualitative research, direct marketing creative and abbreviations.

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