Published on : Apr 27, 2018
Albany, New York, April 27, 2018: A new research report titled, “THE experiential Traveler - US - APRIL 2018” has been added to the vast research repository of Market Research Hub (MRH). The research study offers in-depth analysis and insights into the key factors that are influencing the aspirations and motivations of the experiential traveler.
According to the report, experiential travelers will continue to play a central role in the US tourism industry, as they are those travelers that are looking for a complete immersive experience, rather than just an escape. The experiential traveler contributes to the economy of the nation he is visiting, and creates growth opportunities for the local tourism industry. On account of these factors, governments and private travel agencies continue to emphasize on tapping into this lucrative segment.
According to the research study, business travel accounts for nearly 20% of the total domestic trips taken every year in the US. The report opines that there is an urgent need for curating customized plans and options for domestic trips. In a bid to cater to the eclectic needs of the experiential traveler, travel companies and governments are focusing on developing innovative concepts and branding in accommodations.
Highlighting the key trends in the US experiential traveler landscape, the report opines that experiential travelers contribute to the overall growth in vacation and tourism. According to the research study, business travels can also incorporate experiential travel too. The report also opines that vacation planning scores high in terms of customer engagement. Experiential travelers pay a lot of attention to making each travel experience unique, and travel agencies can tap into these pockets of growth to consolidate their position in the market.
According to the research study, exploring new places and spending quality time with family and friends are some of the key motivations for travelers. A significant majority of the age group 25-44 are agree that travel experiences shape their identity. A high percentage of travelers are interested in exploring new places and destinations. Young experiential travelers have a strong liking for home shares, whereas explorers prefer the immersive travel experience. A high percentage of adventurers are interested in exploring new places and involving themselves into a complete immersive experience.
According to the report, accommodation continues to be one of the most important things to consider for travelers. The focus on accommodation is higher among older travelers vis-à-vis younger generation. In addition to accommodation, entertainment and tourist vacation activities continue to be the other key focus areas for experiential travelers.
Overall, the research report offers in-depth analysis and insights on the experiential travel landscape in the US. Readers can expect holistic insights and analysis on the key factors that are likely to shape this landscape in the short- and long-run.
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