Canada Insurance Purchase Decision: Low-Interest Rates to Encourage Investments in Insurance Policies


Published on : Apr 19, 2018

Albany, New York, April 19, 2018: Consumers are indicating renewed desire to spend on financial products due to lower interest rates. With the increased desire for purchasing financial products, individuals are shifting their focus towards insurance purchase decisions in Canada. A new report added to the repository of Market Research Hub (MRH), titled ‘THE INSURANCE PURCHASE DECISION-CANADA-APRIL 2018’ offers valuable intelligence on the impact of economic growth in various countries on the insurance purchase decisions of individuals.

Government of Canada is imposing regulations to ensure low-interest rates on services and products and encourage discretionary spending. Charging lower interest rates has renewed the desire among customers to spend on financial products. Banking on the increased desire to purchase financial products, insurance companies based in Canada are focusing on offering diversified services tailored with respect to customer’s requirements. In addition, leading insurance companies are focusing on adapting to the go-to-market strategies in order to reignite the appetites of the customers.

In addition to the designing effective strategies, major insurance firms are shifting their focus from the traditional distribution, approaching, and engagement patterns towards novel techniques to expand their customer base. Insurance companies are concentrating on blending the advice-driven approach along with a digitally-enhanced engagement strategy. To remain on the forefront of the competitive market, leading insurance firms based in Canada are concentrating on strengthening their engagement with customers through digital platforms.

Report Components of Canada Insurance Purchase Decision

Perspectives encapsulated in the report include a market definition and an executive summary. In this section, the executive summary provides insights on the important components identified in the market, whereas the market definition offers a strong basis for the understanding of the market. Along with the executive summary and market definition, the report offers in-depth insights on the basis of region. Based on the insights offered in the report, investors, stakeholders, and readers can understand the market better and make accurate investment decisions.

In addition to the regional analysis, crucial information provided in the report provides imperative insights on the leading market players identified in Canada. Valuable insights provided in the report also throw light on the strategies adopted by major firms. On the basis of these insights, new entrants and existing companies can get a better understanding of the market and develop informed strategies.

Key Prospects of Canada Insurance Purchase Decisions

Detailed insights compiled in the report provides perspectives on various factors that are encouraging customers to make purchase decisions. Valuable insights on the impact of government initiatives and economic conditions on the customer purchase behaviors are discussed in details in the report. In addition, perspectives offered in the report provide crucial information related to the strategies adopted by leading companies in Canada. On the basis of insights offered in the report, investors, stakeholders, and readers can make informed investment decisions.  

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