Internet of Things (IoT) in the Retail Market Eyes Enhanced Customer Experience to Anchor Growth


Published on : Oct 08, 2018

Albany, New York, October 8, 2018: Adoption of IoT in retail has been immensely steered by a host of industry needs such as superlative customer experience and precise inventory management amongst others. Additionally, ubiquitous adoption of mobile devices has also lent pathways for the growth of internet of things (IoT) in retail market. A new research report titled, 'The Internet of Things (IoT) in Global Retail Markets Through 2023' collated in the fast expanding Database of Market Research Hub (MRH) sheds light on recent market developments and their implications on the growth of IoT in retail market.

Advances in Beacons Expected to Steer Growth in IoT in Retail Market

Providers of IoT solutions for the retail sector is highly focused on a host of applications such as smart shelves, automated checkout, monitoring energy utility, adoption of beacons and adequate supply chain management to lead the growth curve in IoT in retail market.

Amazon’s Go Stores Create Novel Opportunities for IoT in Retail

To pioneer check-out free retail experiences, Amazon Go's developments pertaining cashier less counters has opened up new growth triggers. After immense success tales of its trial Amazon Go store, the company is all set to include more such stores across several cities such as Seattle, San Francisco, and Chicago. The first such Amazon Go store initially opened in Seattle has exhibited mass adoption thus encouraging similar investments. The stores are equipped with a host of bespoke technological aid comprising AI, cameras, and complex sensor network. With this venture attaining desirable breakthrough, the company is expected to attain new growth heights in Internet of Things (IoT ) in retail market.

The report offers a comprehensive summary of various market segments prevailing in IoT in retail market. The report identifies technology, end-use and applications as core segments exhibited in IoT in retail market. Based on technology type, the market is split as communications, wired networks, hardware, storage, and sensors as primary technology type. On the basis of application internet of things (IoT) in retail market is classified as customer experience, supply chain, and store operations. The report offers crucial understanding about the impact of segments in ushering market growth besides allowing readers to identify the segment associated with surged revenue generation.

Further, the report also offers a comprehensive overview of geographical diversity of IoT in retail market, based on which the market is demarcated as Europe, North America, Latin America, Asia-Pacific, and rest of the world. This section allows readers to gauge various marketing strategies implemented by core market players across regions and their eventual impact on end-user response.

Key Players: Internet of Things (IoT) in Retail Market

Based on thorough research postulates included in the report readers are enabled to gauge the effectiveness of marketing strategies in fostering growth in IoT in retail market besides evaluating their influence on end-user response such as their buying preferences and eventual buying discretion. Some of the leading players identified in internet of things (IoT) in retail market comprise, Amazon Web Services, Apple, Bosch, Fujitsu, Google, and General Electric amongst numerous others.   

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