U.K. Savvy Food Shopper Trends & Consumer Behavior, April 2018


Published on : May 08, 2018

Albany, New York, May 8, 2018: This research report added to the broad database of Market Research Hub (MRH) discusses the savvy food shopping mentality of the U.K. consumers. The study is titled “The Savvy Food Shopper – U.K. – April 2018”, which tries to understand the practicality of the consumers in the United Kingdom when it comes to buying groceries and other food items. In simple terms, the careful shopping trend is believed to be ingrained in the minds of most people present in the region, which is carefully studied and examined through this smart research report.

The research report starts with the executive summary that details about several useful facts about the market. It has been noticed that, rapid food inflation occurred in 2017, with significant slowdown set to happen in 2018. Moreover, increasing levels linked to top-up shopping is also being experienced. Talking about the consumers, two in five spend more watchfully on food. Above all, a savvy shopping approach is well-ingrained, and supermarkets are seen as the prominent spots for grocery shopping. In addition, robust demand for additional British produce, grocers are expected to pilot consumers towards economical products. As the report proceeds, issues and insights related to the overall market are also included in the report. It further includes knowledge about implications and facts that are effective in inferring the condition of the food shoppers in the U.K.

The later section of the report discusses the market drivers that focuses on household spends and pressure on the shoppers. Readers can access figurative data such as, Annual percentage change in CPI and AWE (regular pay), monthly basis, January 2012-February 2018, which is a good way to understand the positive drift in the U.K. food shopping sector. A separate portion of the report is dedicated towards the carefulness on food spend. It has been noticed that, more frugal habits tend to develop consequences for brands & retailers. Also, 52% of shoppers prefer buying food from discounters; it is a prominent trend recorded for U.K. food shoppers. Considering young consumers, they are known to be more inclined to select own-label. The report also impart details about the strong prominence and support for British food producers mainly in the dairy sector. Overall, the report is a smart database for investors who are planning to setup their business in the U.K. food sector. They can gain and seek effective insights about the market & consumer behavior through this exclusive research analysis.

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