Top Trends Household Care and Laundry Products: Efficiency and Personalization


Published on : Oct 14, 2019

The global household care and laundry product industry is having to take on a number of challenges. The market is mainly driven by the textile washing and paper applications Strong growth has been projected for the sector in North America and China owing to high application in end use sectors.

On the whole consumer preferences in the industry tend to stay largely conservative. However, innovations in products are expected to become critical to overcome new challenges such as the demand for high performance, changes in consumer lifestyle, and increasing concerns over environmental issues.

A study of the household care and laundry products industry is compiled and published in the report titled, “Top Trends in Household Care and Laundry Products 2019: Exploring the latest consumer and innovation trends, and future opportunities” that has been added to the extensive research repository of Market Research Hub (MRH).

More than half of the customers in the household care and laundry product industry are seeking increased personalization in product characteristics, which is largely dependent on user factors such as lifestyle, demographic, and application requirements.

Despite numerous changes in products and consumer preferences, functional performance parameters continue to be the key to participant activities in the market. On the other hand, while improvements in performance are critical for the success of a brand, familiarity of trusted brands continue to play a major role in the success of major players.

Key products in the industry which are currently going through a period of high demand include pest control, air fresheners, paper towels, dishwashing products, general purpose cleaners, and dishwashing products among others, which has been augmented by the increasing footprint of household chore services.

Household Care and Laundry Products Market: Report Overview

The global report on the household care and laundry products for 2019 gives the readers a comprehensive analysis on the landscape of consumer products industry operating around the globe. Industry-based forecasting models includes a complete analysis of the research publication and primary interviews with industry participants in addition to consumer data.

The report also includes detailed interviews conducted by leading market analysts with industry savants, manufacturing experts and industry analysts across the country to provide essential validations of the production volume and relevant assumptions in the study.

The approach to the health management report for 2019 foresees the performance of the market progress in terms of volumes forecast by different categories including manufacturing and health care costs, in addition to factors such as the growth of the global health care market.

For each of these categories, business development strategies and market projections adopted by key market players for specific strategies have also been added to the report. Valuable insights which can be helpful for manufacturers operating in the United States health care market are provided in the report. Assessment of barriers to market entry, pricing analysis, market expansion strategies, and supply-demand equations makes the report a highly credible source of information for business professionals interested in the worldwide household care and laundry market.

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