Published on : Jul 24, 2018
Albany, New York, July 24, 2018: Nowadays, the rise in the adoption of pets worldwide is one of the factors which is influencing the market growth of pet products. According to industry trends, the pet business will continue to boom in the future. While the forecast is healthy across the board, certain segments in the pet industry are seeing a noteworthy growth. Market Research Hub (MRH) has recently publicized a study titled “Top Trends in Pet Products 2018: The latest trends in pet food and pet care products” to its vast repository, which evaluates the impact of recent developments on the growth of pet products market.
As the title of the report suggests, the research outlines major trends impacting the core categories in the pet products sector for 2018. The top two categories highlighted in the study include- pet care and pet food. It is well known that the love for pets pushes their owners to try to do everything possible to keep them healthy and fit. Good food and the right pet products can help pet stay healthy and fit. Therefore, manufactures in the pet products market are always coming up with various innovation and trends in order to gain pet owner’s attention.
Major Highlights from the Report
The study starts by analyzing key consumer behaviors that are shaping preferences within this space, and consequently how this is translating into innovation and future opportunities. As things get faster and demand for changes in the sustainability of pet products grows stronger, manufacturers are doing what they can to keep up. Because of this, there have been few changes in the way products are being designed, produced, and merged into the lives of both pets and their owners.
In this smart research, the analysts reveal top trends including-
• Innovation opportunities in offering alternative diets for pets,
• Premiumization of pet products
• New pet food formats ensuring naturalness
• Digital tools becoming mainstream in pet care
Nowadays, the pet is considered more as a family, and owners are willing to spend the money to make them happy. These parents are willing to spend money on pet products. Pet owners will always be keen to find innovations that improve the quality of life of their pets; however, innovations taking place in the industry must convey safety in order to gain and maintain consumer trust in the brand.
Moreover, the research also examines that Health is a key aspect that pet owners seek in products, but some pets are also fussy with their food so the taste is also a key criteria when exploring new product formulations.
Another vital section of the report is competitive landscape featuring some of the top companies, their products and business strategies. Key players include P&G, Mrs. Meyer's Clean Day, Dr. Beckmann, Procter & Gamble, Hero Clean, Earth Chemical, Breathe, Tesco, Kao Corp and Mulieres. Based on these insights, the readers can access valuable strategic take-outs to help direct future decision-making and inform new product development.
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