Tortilla Market Likely to Benefit from Growing Health and Wellness Trend


Published on : Dec 06, 2018

Albany, New York, December 6, 2018: In the backdrop of health benefits associated with the gluten-free and organic products, tortilla market has gained traction. Besides, augmentation of the hypermarket and specialty market will significantly boost the tortilla market. Recently, there has been upsurge in the number of health conscious consumers. Meanwhile, surge in urban demography, busy lifestyle and poor health conditions have emanated the trend of healthy and on-the-go snacks. These insights are according to the report titled, “Tortilla Market: Global Industry Analysis 2013-2017 and Opportunity Assessment 2018-2028,” which has been recently added to the repository of Market Research Hub (MRH). According to the assessment, in the tortilla market, flour tortilla will be the dominant force vis-à-vis other tortilla variants.

Tortilla market has strong foothold in Latin America on account of rising Hispanic demography in the U.S. Moreover, connoisseurs of good food vouch for Mexican cuisine such as tacos, tortillas and nachos as tortilla has increased its foothold in the Latin America. Meanwhile, a coherent analysis of consumers’ sentiment alludes that on a weekly basis, 40% of consumers purchase tortilla product and half of the consumers purchase it from supermarkets and hypermarkets due to convenience and availability of the product at a reasonable price.

Tortilla Market: Report Synopsis

The report provides a thorough analysis on the tortilla market. Further, the report analyzes the drivers responsible for the augmentation of the tortilla market along with the restraints of the market. The report also delves into the opportunities and trends of the market.

The report also does the segmentation of the tortilla market. The market has been segmented on the basis of product type, processing type, nature, end-use and region. Further, the report also incorporates a comprehensive analysis of present issues with consumers and opportunities for the products. The report also includes value chain analysis which gives an in-depth view of the market.

The report starts with executive summary followed by market introduction. The report assesses the opportunity analysis and value chain analysis along with the macroeconomic factors. The final section of the report delves into the competitive landscape of the market to furnish a dashboard view on product offerings, total revenue and major strategies. Some of the prominent players in the market are PepsiCo Inc., Gruma S.A.B. de C.V., Los Amigos Tortilla Manufacturing Inc., namely.

Tortilla Market: Research Methodology

An exhaustive research methodology has been embraced with regards to providing a research approach incorporating of secondary and primary research. The insights in the report is the result of an in-depth secondary research, primary interviews and in-house reviews by panel of experts. One of the unique features of this report is that analysis has been done on the basis of absolute dollar opportunity which is often shunned while projecting the market.

The secondary research embodies Factiva & Hoovers, publications and companies’ annual reports. The primary research embodies face to face interviews, phonic interviews and e-mail interaction. To furnish the readers with an unbiased report, a panel of expert analyzes the data collected from various sources.

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