Trends in Health & Wellness in China Anticipated to Boost Market Growth Due to the Rising Sport & Fitness Activities: 2017 Study


Published on : Aug 24, 2017

Albany, New York, August 24, 2017: Spending on health and wellness in China has seen tremendous growth over the last decade. Consumers are striving to feel healthy every day, in terms of mental and emotional wellness, eating right and exercising regularly. A new study, titled “China-Trends in Health & Wellness- August 2017” has been freshly added to the vast repository of Market Research Hub (MRH) which provides detailed market outlook covering issues, trends and opportunities for the coming years. The study also looks into the trends and changes in Chinese consumers’ attitude towards health and wellness. This includes their self-perception on health status, key barriers and important factors to achieving a healthy lifestyle, elements contributing to a healthy diet, spending priorities on various products and activities, and their motivations for staying healthy.

As Chinese consumers’ health awareness is on the rise, they are paying more attention to the ingredients in the food and drinks they eat. Most consumers choose not to purchase foods and drinks with certain ingredient because they believe it is harmful to their health. Self-service rising to be the next thing in medical and health areas. According to the study findings, consumers feel healthier than two years ago, while a good number of them are more interested in holistic and non-medical health management tactics.

The study further describes health-related claims in food & drink categories globally and in China and the trends in health related claims by categories. As the importance of emotional healthcare is increasingly acknowledged, more people tend to eat healthy food and do sports not just for health but to induce happy feelings. Running is most popular in China, while Yoga is the next health aspect anticipated to hit the mainstream. Also, there is a big potential in the sports market. They also actively participate in trendy, exciting recreational activities as well as indulging, relaxing ones so that every day they live is different and meaningful. For Chinese consumers, Emotional well-being is a key reason for doing sports.

As per consumer’s perspective, the research identifies that Chinese consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions. The report further looks into the issues and insights which display the growth from solving physical problems to providing emotional care. Also, health diagnostics, channels used for information about sexual health and attitudes towards sport and fitness is also presented in this study.

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