Precise Study on Color Cosmetics Demand in U.S. Covering Major Trends and Opportunities Forecasted to 2022

Published on : Aug 14, 2017

Albany, New York, August 14, 2017: People from different cultures are very much aware of with the fact that their superficial appearance or “face value” will matter a lot while stepping ahead in life. Owing to this, consumer spending in cosmetic products has grown. According to the latest study, the color cosmetics market has experienced moderate growth in 2017, due to rise in consciousness about appearance, innovation of new products, growing beauty and personal care sector. With a prime focus on U.S. market, the study titled “U.S. Color Cosmetics- July 2017” has been broadcasted to the online repository of Market Research Hub (MRH). The research forecasts market growth until the end of 2022 by highlighting the market factors, consumers’ perspective, current trends and its sales in U.S.

Color cosmetics refer to the colorants and cosmetics ingredients that help to enhance the appearance of the human body. The color cosmetics include products such as eye shadows, foundations, nail paints, lipsticks, lip liners, powers, and others. According to the findings, the market growth is anticipated to slow for each of these segment in the year 2017, in comparison with 2015 and 2016.  While the market is saturated and some women are spinning to value brands to cut costs, there are opportunities to reinvigorate sales include facial makeup products that offer relevant skin care benefits. Athletic cosmetics and hybrid products are also a fit for active consumer lifestyles.

Additionally, the market size and forecast in terms of sales for each of these segments, and the sub-segments have been provided for the period 2017 to 2022. This section comprises details of historical and projected sales performance of color cosmetics. It recognizes the drivers and restraints affecting the industry and analyzes their impact over the forecast period. Moreover, it identifies the significant opportunities for market growth in the coming years. As per the report, in U.S. many makeup consumers lack engagement with the beauty category; and value brands rising experimentation are challenging leading brands, which are some of the major issues for the market. Despite the fact, growing female population signals future category growth.

The report further presents color cosmetics consumer snapshot which is mainly divided into four segments, such as beauty enthusiasts segment, frustrated but engaged segment, beauty content and basic beauties segment. At present, shift users from the frustrated but engaged segment to the beauty enthusiasts segment is providing opportunities in this market.

In terms of sales, the research identifies that L’Oréal USA is the strongest player, which is constantly growing. Moreover, the report also adds that On-trend products, value brands, new facial makeup formats show growth.

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