Supermarkets boost Sale of Packaged Dry Rice in US


Published on : Nov 20, 2019

Rice has significant consumption in US, especially by the adult population. White rice produced in US are of different types including long, medium and short where long grain variety is cooked dry and packaged for sale and consumption.

Rice consuming population has increased in US which consequently increases dry rice market in the region. Other factors responsible for market growth include increasing awareness about health benefits of dry rice, improved agricultural practices and introduction of innovative packaging solutions that make dry rice more convenient for sale. The US packaged dry rice market is expected to grow at 6.2% CAGR during the forecast period and is expected to attain a value of USD 11.5Bn by the end of year 2025.

An intelligence report titled, “US Packaged Dry Rice Market (2019-2024) Share, Scope, Revenue, Trends, Drivers, Challenges, Segmentation based on Product Type (White Rice, Brown Rice) and Distribution Channels (Supermarkets, Convenience Stores, Departmental Stores, Others)”is the source of all the stated insights. This report is the latest addition to Market Research Hub’s ever growing repository

Dry rice has greater shelf life than brown rice

High demand of white rice lets it reign with largest market share in US. Packaged dry rice has a greater shelf life as compared to brown rice along with the advantage of easy preservation which makes packaged dry rice a sought after commodity. Different properties such as enhanced taste, softness, easy digestion and quick cooking make dry rice very popular. Elsewhere, brown rice segment is anticipated to grow at a higher rate as compared to white rice for the forecast period.

Packaged dry rice is sold using different distribution channels of which supermarkets were estimated to own the largest market share in 2018 and it is expected to further expand. Supermarkets are preferred by consumers for its positive attributes including provision to physically see and compare different products, greater shopping convenience, enhanced time-efficiency and liberty to choose form the available lot.

Major companies profiled in US packaged dry rice market include Mars, Inc., Ebro Foods, S.A., Amira nature Foods Ltd. and The Sun Valley Rice Company, LLC.

US packaged dry rice market: Report Synopsis

Quantitative and qualitative assessment exhort intelligence and overarching report on the US packaged dry rice market. Further, the report thoroughly delineates various aspects of the market that will potentially have considerable influence on the development of the US packaged dry rice market. As such, those aspects incorporate drivers, trends, restraints, and opportunities. Furthermore, the report elucidates segregation of the market that provides an exhaustive analysis on US packaged dry rice.

An insightful and deep-dive assessment of the competitive assessment of the US packaged dry rice market pins hope on Porters’ Five Force Analysis. Accordingly, the Porters’ Five Force Analysis offers a pressing analysis on the potential strategies of the preeminent players in the US packaged dry rice market. In addition, the business strategies counts on company overview, product portfolio, SWOT analysis, key differentiation and recent development.

US packaged dry rice market: Research Methodology

Primary sources and secondary sources propel intelligence report on US packaged dry rice market that provide deep dive analysis on the market. As such, the report provides reliable and unbiased projections, and assessments which have palpable impact on the market size and historical data. Besides, the report also counts on primary sources which hinges upon in-depth and intelligent analysis from well-grounded and reliable experts, telephonic interview, and a thorough assessment from surveys and seasoned analyst.

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