Video on Demand Market to Fetch Growth with Advances in Internet Connectivity and Smartphone Ubiquity


Published on : Dec 18, 2018

Albany, New York, December 18, 2018: Video on demand market is expected to etch lucrative growth in coming years owing to ubiquity in internet connectivity and rising trends in multi-platform viewing. Additionally, sophisticated technological breakthroughs are likely to favor growth of video on demand market in near future. Such insightful market highlights have been gleaned in Market Research Hub's (MRH) recent report addition titled, 'Video on Demand Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026' included in its fast expanding database.

Amazon to Launch New AVOD Services to Challenge Roku Channel’s Pioneering Stance

Affordable pricing and large scale geographic penetration are expected to remain staple growth strategies amongst leading vendors in video on demand market eyeing for precedence amidst stiffening competition. However, leading service providers are also akin on curbing instances of unauthorized sale of digital content, a crucial growth deterrent in video on demand market.

Additionally, market behemoths are also diverting reasonable investments towards feature enhancements, innovation, and refurbishments to remain industry specific in video-on-demand market. According to a recent development, Amazon IMDB is all set to unroll its new ad-supported video on demand service (AVOD) that is aimed to offer free viewership of a wide range of movies and TV shows to all the subscribers of Amazon Fire TV devices. The development is expected to offer Amazon with an edgy competitive advantage over Roku Channel’s ad supported programming.

Subscription Video on Demand (SVoD) Segment to Witness Surged Demands

In the following sections of this report on video on demand market, readers are provided with comprehensive understanding on holistic market performance in historic and present perspectives to attain decisive forecast data. The report also elaborates on dominant market factors and segments that influence growth in video on demand market. Business model and content are identified as core segments in video on demand market. Based on business model, the market is split into transactional video on demand (TVoD), subscription video on demand (SVoD), advertisement video on demand (AVoD), and hybrid (SVoD and AVoD). In terms of content, video on demand market exhibits sports entertainment, education and information and TV commerce as potent market segments in video on demand market.

North America Emerges as the Fastest Growing Regional Market

In the succeeding sections, this report also collates veritable insights on regional diversification of video on demand market. Europe, North America, South America, Asia-Pacific, and Middle East and Africa are identified as core regional hubs in video on demand market.

Competition Dashboard: Video on Demand Market

In the concluding sections, this report also focuses on competitive landscape of video on demand market, highlighting core competitors and their growth strategies, complete with their recent developments and overall market contribution. Some of the noted players in video  on demand market include, Amazon.com, Inc.,, Hulu LLC, , Netflix, Inc.,, Verizon Communication, LLC, YouTube, and Home Box Office, Inc..

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