Volvo Witnesses a Reversal of Fortunes under Geely Ownership: Sales of More Than 50% Per Annum Recorded


Published on : Apr 13, 2018

Albany, New York, April 13, 2018: In order to offer valuable insights on the recent updates, Market Research Hub (MRH) has added a newly compiled report, titled ‘Volvo witnesses a reversal of fortunes under Geely ownership: Emphasis on safety and made in Sweden brand boosts growth’. The report on Volvo witnesses a reversal of fortunes under Geely ownership provides accurate insights pertaining to the impact of this acquisition on the automotive industry, which will help the investors and leading companies get an extensive view of the marketing strategies adopted by market players. 

With the unavoidable financial struggles, Volvo was experiencing headwinds and staggering growth. The fortune of Volvo has continued to witness a strong reversal after the completion of acquisition by Geely. The acquisition was completed in 2010 for a value of US$ 1.8 Bn and has reflected positively on the growth and performance of the company in terms of sales. As compared to the previous years, car sales have increased by over 50% per annum under the ownership of Geely. Through this acquisition, the companies are focusing on developing reliable and safe cars in alignment to the positive perception that tourists, visitors, and citizens have regarding Swedish manufacturing. In essence, acquisition of Volvo by Geely has translated into increased sales and amplified brand recognition.

After completing the acquisition, Geely employed an experienced European management team that was responsible for identifying the loopholes and effectively improving Volvo vehicles. In an environment of enhanced automotive manufacturing industry, the team has focused on developing safe Volvo cars with advanced features. To further their progress and development, the companies are concentrating on developing and launching new car brands such as Lynk & Co. Through adoption of decentralized approach, Geely mainly focused on encouraging sales of Volvo and improving customer loyalty.

The comprehensive report outlines the scope of the report, which provides insights on Volvo’s performance under Ford’s ownership. In-depth insights offered in the report also highlight factors that had compelled Ford to sell Volvo coupled with the factors that influenced the purchase decisions of Geely. In addition, the report also offer insights related to factors that have led to the turnaround in Volvo’s fortunes.

According to the report, the experienced European management team was responsible for improving the performance of Volvo vehicles. The report further offers insights on the effectiveness of advertising campaigns and the marketing strategies of Geely designed for promoting and amplifying brand recognition. The insights offered in the report can help new and existing players in the automotive industry in gaining a better understanding of the overall impact of this important acquisition.

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