China Wedding Trends Scenario Investigated for the Year 2018


Published on : Mar 20, 2018

Albany, New York, March 20, 2018: Over the past few years, China has seen varied changes in the process of getting married and how weddings are celebrated. A new research, titled “Wedding Trends-China-March 2018” has been recently broadcasted to the wide database of Market Research Hub (MRH). As the title suggests, this research study offers in-depth analysis on the China consumer’s wedding trends, by which the market is evolving. This industry report covers key industry statistics, market trends, growth and profit forecasts for coming few years.

At first, the study starts by presenting an executive summary of the market with the deep information on the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market. This study is a result of qualitative and quantitative research techniques that aim to drill down to the exact factors that are driving growth, restraining growth and creating new opportunities for growth.

The wedding ceremony is of the utmost important thing in a person’s life: its main purpose is to show the couple's happiness, social status, wealth and financial success to others. It has been observed that the golden year of marriage is 25-29.  The report also states that, although China is getting more tolerant of different ways of living, this is still a collectivistic society – valuing family unity and conformity. This means dating, wedding planning and marriage counseling businesses will not become sunset industries. Nowadays, young couples are more likely to share wedding-related tasks with each other instead of their parents.

An important section of the report covers consumer survey data, which answers to some of the major wedding related questions. Also, marriage stereotypes, motivations to get married, wedding ceremony choice, purchase decision-maker, popular wedding venues, key information channels, ideal packaging type has been discussed. Some of the major points highlighted in the study are as follows-

  • How important is a local culture to people’s theories of marriage?
  • Will traveling substitute a wedding ceremony?
  • How active are young couples in being involved in wedding tasks?
  • What is an ideal gift for wedding guests like?
  • Is the wedding ring supposed to be the one and only?
  • Does the emerging trend of shopping online apply to wedding products?

By the above information, the research provides readers a clear understanding of the wedding trends. One of the key section gaining momentum in this market is the wedding gift. There are various new business opportunities in gifts for wedding guests. Gifts for wedding guests and alcoholic drinks are mostly relying on offline stores.

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