Ready Meals Most Preferred Market in Western Europe Prepared Meals Sector; Demand for Convenience Food Fuels the Growth


Published on : Dec 14, 2018

Albany, New York, December 14, 2018: Hectic and sedentary life styles have boosted the demand for convenience food in the Western Europe prepared meals sector. Ready meals is the most sought after market followed by pizza and meal kits which have bolstered the prepared meals sector in Western Europe. However, on account of hullaballoo created by Horse meat scandal and tortoise paced growth in many of the countries, the manufacturers of prepared meals have been marred. These nuggets of information are according to the report titled, “Opportunities in the Western Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies,” which has been lately included in the archive of Market Research Hub (MRH). Besides, in terms of value sales, Italy is the largest Western Europe prepared meals market.

According to the study, rigid plastics was the most commonly used pack material in the Western Europe prepared meal sector. The market is set to be propelled by the expansion of hypermarkets and supermarkets. The top brands leading the market are Maggi, Frosta, Ristorante, Erasco and Iglo.

Western Europe Prepared Meals Sector: Report Content

The report does the assessment through collating multiple data in order to provide a thorough overview of the Western Europe prepared meals sector. Further, the report comprises of high growth analysis, market overview, health & wellness analysis, top brands, major distribution channels, packaging formats and case studies.

The report provides an exhaustive analysis of the prominent countries in the region along with their challenges, competitive landscape and demographic analysis. The report also includes an assessment on the drivers, restraints, trends and opportunities in the sector. Besides, the report does assessment to unravel growth opportunities of the sector in the APAC region.

The report furnishes a coherent analysis on the distribution channels for Western Europe prepared meals across countries. The sector incorporates five distribution channels: Hypermarket & supermarket, food and drinks specialists, convenience stores, department stores and others which include warehouse clubs and cash & carriers, dollar stores, e-retailers and general retailers. The report throws light on brand through an in-depth analysis in the region and assessing the augmentation of the private labels. Regionally, the report includes the Netherlands, Italy, Ireland and Austria.

Western Europe Prepared Meals Sector: Research Methodology

An exhaustive research methodology has been embraced with regards to providing a research approach incorporating of secondary and primary research. The insights in the report is the result of an in-depth secondary research, primary interviews and in-house reviews by panel of experts.

The secondary research embodies company websites, SEC filings and presentations by investors, industry white paper and statistical database. The primary research embodies face to face interviews, phonic interviews and e-mail interaction. To furnish the readers with an unbiased report, a panel of expert analyzes the data collected from various sources.

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