Wheat Protein Market Reflects Growth with Adoption in Cosmetics and Animal Feed Industries

Published on : Jul 31, 2018

Albany, New York, July 31, 2018: Surged consumer preferences for meat-free food groups is a dominant propellant towards adoption of plant-derived protein such as wheat protein. Growing number of lifestyle maladies has also crafted growth avenues in wheat protein market. To evaluate the implications of ongoing developments on the growth of wheat protein market, Market Research Hub (MRH) has added a new study report titled, 'Wheat Protein Market: Global Industry Analysis (2012-2016) & Opportunity Assessment (2017-2026)' to its database.

Lifestyle Diseases Prompt Growth in Wheat Protein Market

With lifestyle diseases being on the rise, manufacturers in wheat protein market are banking on innovation in order to supplement sharp rise in demands for wheat protein as an ideal protein source. Additionally, manufacturers are also diversifying their offerings such that they resonate with evolving end-user applications in cosmetics and animal feed verticals. Price management remains critical amongst core manufacturers to harbor their precedence in wheat protein market.

In its stride to offer diverse wheat protein offerings, leading manufacturer, Archer Daniels Midland Company (ADM) has recently expanded its product portfolio with the launch of wheat protein concentrates, Nutriance. The new addition has been launched on a mega scale in Germany to comply with the company's growth objectives. Nutriance is claimed to satiate consumer expectations of superior taste, improved digestion, and increased contents of glutamine. With the launch of this product, ADM aspires to achieve lucrative results in wheat protein market.

Further, to hone its product line in wheat proteins, industry veteran, Manildra Group has upgraded its portfolio with the launch of novel wheat protein isolates such as GemPro Plus, Gem-Pro Prime-W, and GemPro Prime-E. These isolates are claimed to be clean label ingredients that will aptly address baking and confectionery requirements. With these novelties, the company aims to attain new grounds in wheat protein market.

Wheat Gluten: Largest Segment in Wheat Protein Market

Insightful data enclosed in the report allow readers to gain firsthand information about various market segments. Wheat protein market exhibits type, form, and applications as chief segments. Based on type, wheat protein market is categorized as wheat gluten, wheat protein isolate, hydrolyzed wheat protein, and textured wheat protein. On the basis of form, wheat protein market is split as dry market and liquid market. On the basis of applications, what protein market is segregated as animal feed, bakery, nutrition supplements, dairy products, and cosmetics. Elaborate summary of market segments enables readers to draw cues about the impact of segments in steering growth in wheat protein market, besides recognizing the segment responsible for maximization of revenues.

APAC Emerges as the Fastest Growing Wheat Protein Market

Based on geographical distribution the report identifies Europe, North America, Latin America, Asia-Pacific, and Middle East and Africa as prime segments operational in wheat protein market. Based on these research postulates market players can analyze the impact of marketing practices administered by core companies in various regions of wheat protein market as well as their corresponding effect on end-users.

Key Players: Wheat Protein Market

Pertinent research findings encompassed in the report enable readers to decipher the impact of various marketing tactics employed by core players and their subsequent end-user response such as buying behavior. Market players in wheat protein market can facilitate deep analytical study of these components to incur veritable insights about market dynamics. Based on these insights market players can precisely employ effective business decisions that trigger maximization of revenues and durability in wheat protein market. Key players noted in wheat protein market are Archer Daniels Midland, Agridient, Manildra Group, Roquette, Krner-Strke, Crespel & Deiters, and Cargill amongst others.     

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