Wi-Fi Analytics Market: Need for Real Time Data Capture Pertaining to Visitor Demographics Drives Growth


Published on : Oct 11, 2018

Albany, New York, October 11, 2018: Ubiquitous adoption of smart devices inclusive of smart phones, tablets and the like, coupled with pervasive internet connectivity has witnessed considerable surge, thus necessitating access to real-time data on users' internet usage. This has contributed substantially towards the growth of Wi-Fi analytics market. A new business intelligence report titled, 'Wi-Fi Analytics Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2018 - 2026' included in the repository of Market Research Hub (MRH) highlights core market developments and their corresponding implications on the growth of Wi-Fi analytics market.

QuickView and Dashboard Emerging Bespoke Technologies in Wi-Fi Analytics Market

To tap customer behavior in the interest of informed business decisions, leading providers in W-Fi analytics market are innovating new tools and features coinciding with end-user specificities. Leading vendors are investing in development of improved features such as Quickview and Dashboard to enhance data procurement. Quickview offers a compact overview of relevant user details such as iOS devices and user gender. Dashboard is yet another feature that presents a detailed account of complex user data with intricate details. With such bespoke technological capabilities, leading market players intend to impart enhanced user experience, thus strengthening their stance in Wi-Fi analytics market. Besides honing technological capabilities noted players in Wi-Fi analytics market are also investing strategic business acquisitions and mergers to retain market dominance.

Cisco Acquires July Systems to Harness its Proximity MX Platform

According to a recent report, leading Wi-Fi analytics vendor Cisco has recently inked an acquisition deal to acquire July Systems Inc. best known for its advanced Wi-Fi analytics tools. July's Proximity MX platform is a potent tool to incur detailed real-time data on visitor behavior in commercial spaces such as hotels, stores, and restaurants. The technology uses Wi-Fi hotspots used by visitors to offer detailed W-Fi analytics solutions on habitual visitors. With this latest development, Cisco aspires to harbor its lead in the fast evolving Wi-Fi Analytics market.

SaaS Model Segment Expected to Attain Superlative Growth in Wi-Fi Analytics Market

In the succeeding sections of the report, readers are presented with detailed overview of segments attributed for growth maximization in Wi-Fi analytics market. The report identifies deployment, end-user, and application as chief segments in Wi-Fi analytics market. Based on deployment the market is splintered as on-premise and cloud/SaaS model. On the basis of end-user Wi-Fi analytics market is bifurcated as retail, automotive, hotels, stadium, government and others. Based on application the market is split as marketing and advertising, network management, access control and security management. The report further aids readers to identify the segment associated with revenue generation besides analyzing the influence of segments in translating growth in Wi-Fi analytics market.

Asia-Pacific Emerges as the Fastest Growing Region in Wi-Fi Analytics Market

Additionally, the report also offers a comprehensive overview of various regional domains attributed to Wi-Fi analytics market, based on which the report enlists Europe, North AMerica, South America, Asia-Pacific, and Middle East and Africa as core regional pockets.

Vendor Landscape: Wi-Fi Analytics Market

Comprehensive research findings entailed in the report allow readers to evaluate the effectiveness of business strategies incorporated by leading vendors in driving growth in W-Fi analytics market, besides influencing consumer behavior in terms of their purchase discretions. Some of the leading players profiled in Wi-Fi analytics market include, GoZone WiFi, Purple, July Systems Inc., Bloom Intelligence, Cloud4Wi, Inc., Ruckus Wireless, Inc., Cisco Meraki, and Hughes Systique Corporation

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