Winter Holidays Abroad in U.K. Market Continues to Grow Further: Study Highlights Consumer Trends and Market Drivers

Published on : May 23, 2017

Albany, New York, May 23, 2017: Consumers’ increasing desire for authentic experiences has resulted in growing numbers of people taking winter holidays. A new report, focusing on the trend of winter holidays abroad has been recently broadcasted to the vast repository of Market Research Hub (MRH), which is titled as “Winter Holidays Abroad - U.K. - May 2017”. The study offers major information on the consumer attitudes winter holidays abroad and describes that why it is a preferable choice for the consumers. This report covers all winter holidays abroad, which are trips including an overnight stay, whether they are short breaks of one to three nights or longer holidays of four or more nights, both in European and non-European countries.

Spending a holiday somewhere abroad can be a great way to take advantage of the free days from the hectic schedule. According to the study, summer holidays seen as the main trip for the majority of Brits. Among these, half of Brits are open to influence when booking winter breaks, whereas younger Brits are most likely to seek winter snow. The benefits of living in the United Kingdom is that there’s a great choice of beach destinations from airports big and small. U.K. winter holidaymakers go abroad most in October with February are increasingly popular. However, in recent years, there is a decline in short U.K. trips and longer European holidays. This is due to the holidaymakers going away in summer more but less for short winter trips. Outside of Europe, summer is the more popular time to take holidays except for short breaks.

Further, the report also finds that Spain remains top choice for European getaway. For non-European winter holiday destinations, USA remains top choice for long-haul winter holidays. Also, older travelers and families most keen to stay in Europe. Additionally, the report focuses on the market forecast of winter holidays abroad volume for the period of 2017 to 2022. As per the study, the market is forecasted to grow in coming years. Some of the major factors are that short-haul trips continue to rise and late snowfall affecting ski resorts. Some other market trends observed by the study are:

  • Operators flexing around terrorism impact
  • Ski destinations popular with non-skiers
  • Christmas cruises prove popular
  • Hygge effect not all positive for overseas travel
  • Northern Lights continue to appeal
  • The rise of health and wellness

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It has been analyzed that families might be tempted to think that having a non-skier in the mix rules out a skiing resort as a destination for a winter family holiday. There is a market for non-ski snow holidays so operators need to do more to encourage the facilities and non-skiing activities available. Avid skiers are likely to wait until later in the time to visit Europe or may seek out destinations outside of Europe, resultant in further demand for China and USA.

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