Published on : Jul 25, 2018
Albany, New York, July 25, 2018: Market Research Hub (MRH) has recently added a novel study titled “Yogurt and Yogurt Drinks - UK - July 2018” to its online repository, which provides comprehensive insights on the current as well as future growth prospects for the U.K. market. Moving further, the readers can access information and figurative knowledge about the total UK retail value sales and forecast of yogurt and yogurt drinks, by segment, at current prices, for the period 2018 to 2023. For a better understanding, the study has included historical data for the period 2013-2018. As per the research evaluations, in the U.K., Inflation covers volatile volume sales performance from 2013-18, however, inflation and slow volume growth anticipated for 2018-2023.
To pour more light on the above findings, the research deeply looks into market current scenario that gives an idea as to what is being projected in the report further. The research study begins with the executive summary which covers the issues faced and opportunities present in the U.K. yogurt and yogurt drink market. It has been analyzed that yogurt is perceived, by many, to be healthy, tasty and convenient. Yogurt drinks include refrigerated yogurt products in a liquid, drinkable form. These products may include fruit or fruit flavoring; including yogurt “smoothies,” kefir, lassi, etc. Rise in consumer awareness with respect to the health benefits of yogurt drink is projected to drive industry growth steadily.
The market data available in the study mostly depends on consumer preferences and their choices of product in yogurt category. Analysts of the research reveal that, in U.K. three-quarters of adults eat yogurt, while one in five drink yogurt drinks. One of the major beneficial fact about yogurts is that it supports digestive and immune health appeal particularly to older people. Over-65s are the most likely to drink yogurt drinks daily. Another fact has been analyzed among UK consumers is that environmentally friendly products have wide appeal. Environmentally friendly products such as with recycled packaging or sustainable farming guarantees appeal strong consumer interest but are underexplored within the category.
Moreover, the research study finds that the public focus on plastic’s impact on the environment makes such packaging innovation timely. Meanwhile, sustainable farming guarantees allow companies to boost their image as socially responsible. Apart from that, the research suggests that manufacturers take action on sugar because the aging population is demanding for less sugar products. It has neem analyzed that EFSA rules make it difficult for dairy products to make a low-sugar claim. Market factors are also mentioned in a separate section to enlighten the investors in a stable manner. According to the study findings, future trade agreements are pivotal for spoonable and drinking yogurts, government health initiatives affect the market, growth in children to support sales, but to a lesser extent than previously.
At last, the research presents an analysis of key players along with data for company sales and key strategies applied by the companies.
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