BEAUTY AND PERSONAL CARE RETAILING - FRANCE - JANUARY 2018

BEAUTY AND PERSONAL CARE RETAILING - FRANCE - JANUARY 2018

Jan 2018 Mintel Personal CareN/A Price :
$ 1344
French specialist beauty and personal care retailers are doing well, increasing their share of a sluggish market. Sephora leads by some margin, but Nocib, now under the Douglas umbrella, is doing well and Kiko Milano is expanding rapidly. With 30% of female BPC buyers having shopped online, and 47% often researching products online before buying, this channel is an increasingly important part of the buying journey, particularly for beauty. The in-store experience of the brand is also a key driver, with many retailers using digital technologies to make their stores exciting places to visit. Having highly trained, professional staff providing help and advice as well as a range of beauty services is a key part of this.
Table of contents
OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 1: France: consumer spending on personal care goods, 2012-17
Sector size and forecast
Channels of distribution
Figure 2: France: estimated channels of distribution for spending on beauty and personal care goods, 2016
Companies and brands
Key metrics
Market shares
Figure 3: France: leading specialists shares of all beauty specialists sales, 2016
Online
The consumer
Beauty and personal care products purchased
Figure 4: France: BPC products purchased in the last 12 months broad categories, November 2017
Online and in-store shopping
Figure 5: France: how beauty and personal care products were purchased, online vs in-store, November 2017
Where they shop
Figure 6: France: where beauty and personal care products were purchased, November 2017
Attitudes to buying beauty and personal care
Figure 7: France: attitudes to buying beauty and personal care, November 2017
What we think
ISSUES AND INSIGHTS
How can beauty specialists adapt to changing shopping behaviour?
The facts
The implications
Is ethical BPC gaining momentum?
The issues
The implications
THE MARKET WHAT YOU NEED TO KNOW
Economy picks up speed after prolonged period of subdued growth
BPC, a low growth market
BPC retailers doing well
Deflation holding back spending growth
Grocers and specialist chains are the main channels
CONSUMER SPENDING
Signs of growth in the French economy
Beauty and personal care, a low growth market
Figure 8: France: consumer spending on beauty and personal care (incl. VAT), 2012-17
PRODUCT MARKET BREAKDOWN
Figure 9: France: main beauty and personal care markets, spending (incl. VAT), 2012-17
Figure 10: France: main beauty and personal care markets, forecast spending (incl. VAT), 2018-21
SECTOR SIZE AND FORECAST
Total retail sales recovering, further growth forecast in 2017
Beauty retailers sales accelerating
Figure 11: France: health & beauty specialists, sales (excl. VAT), 2012-17
Figure 12: France: health & beauty specialists, forecast sales (excl. VAT), 2017-22
INFLATION
Figure 13: France: consumer prices * of personal care items, annual % change, 2012-16
Figure 14: France: consumer price inflation (HICP *) on personal care products and services, annual % change, January 2016-October 2017
CHANNELS OF DISTRIBUTION
Figure 15: France: where beauty and personal care products were purchased, France, November 2017
Grocers dominate, especially at lower end of the market
Pharmacies and parapharmacies significant
Department stores in the premium space
Figure 16: France: estimated channels of distribution for spending on beauty and personal care goods, 2016
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Specialists are thriving
Sephora leads
Leading groups generate three quarters of sector sales
BPC not well suited to buying online
LEADING PLAYERS
Sephora benefitting from digital developments
Marionnaud struggling
Passion Beaut goes online
Kiko is thriving
Beauty brands are opening their own dedicated stores
LOccitane
Figure 17: France: leading beauty specialists, sales, 2013-17
Figure 18: France: leading beauty specialists, outlets, 2013-17
Figure 19: France: leading beauty specialists, sales per outlet, 2013-17
MARKET SHARES
Figure 20: France: leading specialists shares of all beauty specialists sales, 2013-16
ONLINE
Online activity
Shopping online
Figure 21: France: online buyers in last 12 months in key sectors, 2011-17
Online sales
Leading online players
Figure 22: France: beauty retailers: transactional websites, December 2016
Social media usage
A quarter have viewed beauty content
Figure 23: France: consumers that have seen beauty-related content on social media in the last six months, 2017
THE CONSUMER WHAT YOU NEED TO KNOW
BPC, a partly non-discretionary market
Women shopping more online
In-store wins for the experience
Online primarily for repeat purchasing
Electricals the most popular category bought online
Grocers the dominant channel
Samples and free gifts are popular
Provenance an important concern
Help me to choose
BEAUTY AND PERSONAL CARE PRODUCTS PURCHASED
Partly non-discretionary
Figure 24: France: beauty and personal care products bought in the last 12 months broad categories, November 2017
Male beauty a growth area
Figure 25: France: beauty and personal care products bought in the last 12 months detailed categories, November 2017
Older men buy most
Figure 26: France: beauty and personal care products bought in the last 12 months by men, November 2017
ONLINE AND IN-STORE SHOPPING FOR BEAUTY AND PERSONAL CARE PRODUCTS
Women shopping more online
In-store wins for the experience
Online primarily for repeat purchasing
Figure 27: France: in-store vs online shoppers for beauty and personal care products, November 2017
Figure 28: France: online beauty and personal care shoppers, November 2017
Figure 29: France: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
WHERE BEAUTY AND PERSONAL CARE PRODUCTS ARE PURCHASED
Figure 30: France: where beauty and personal care products were purchased, November 2017
Men more likely to grab-and-go while women seek options
Figure 31: France: where beauty and personal care products were purchased, by gender, November 2017
Where people shopped and what they bought
What consumers bought from the specialists
Figure 32: France: where beauty and personal care products were purchased, by where they shopped, November 2017
What consumers bought from the non-specialists
Figure 33: France: where beauty and personal care products were purchased, by where they shopped, November 2017
Customer profiles
Figure 34: France: usage of retailers for buying beauty and personal care products, by average age and income, November 2017
ATTITUDES TO BUYING BEAUTY AND PERSONAL CARE PRODUCTS
Freebies please
Provenance an important concern
Help me to choose
Figure 35: France: attitudes to buying beauty and personal care products, November 2017
Attitudes to buying beauty and personal care products by shops used
Figure 36: France: attitudes to buying BPC products by retailers used, November 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
A. S. WATSON (EUROPE) (INC. MARIONNAUD)
What we think
Following the UK
Discounting
Service
Online
Marionnaud
Where next
Company background
Company performance
Figure 37: A. S. Watson (Europe): group financial performance, 2012-16
Figure 38: A. S. Watson (Europe): outlet data, 2012-16
Marionnaud
Figure 39: Marionnaud France: financial performance, 2012-16
Retail offering
AS Watson in Europe
Figure 40: AS Watson: operating companies in Europe, 2017
Savers
The Perfume Shop
THE BODY SHOP
What we think
Distinct USP suffered under the weight of LOral ownership
Mobile-first e-commerce platform roll-out
Shop-in-shop deal with El Corte Ingls an opportunity to attract more customers
Company background
Company performance
Figure 41: The Body Shop - Retail sales: Group financial performance, 2012-16
Figure 42: The Body Shop: Estimated UK sales performance, 2012-16
Figure 43: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
Retail offering
DOUGLAS GROUP
What we think
Strengthening market position in Spain and Italy
Transforming the online beauty shopping experience
Enhanced loyalty card to win new customers
In-store events to help drive footfall in German shops
Targeting men with new skincare products range and dedicated in-store spaces
Company background
Company performance
Figure 44: Douglas Group: group sales performance, 2012/13-2016/17
Figure 45: Douglas Group: estimated outlet data, 2012/13-2016/17
Retail offering
KIKO MILANO
What we think
20-year celebration leads to collaboration with Vogue Italia
KikoID opens in Milan
#kikotrendsetters
New CEO
Company background
Company performance
Figure 46: Kiko Milano, Group sales performance, 2012-17
Figure 47: Kiko Milano, estimated outlet data, 2012-17
Retail offering
LUSH RETAIL
What we think
Bigger and better shops
New app and virtual shopping assistant to boost customer experience
Expanded payment option with Bitcoin digital currency
Company background
Company performance
Figure 48: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
Figure 49: Lush Retail Ltd: Outlet data, 2012/13-2016/17
Retail offering
SEPHORA
What we think
Rihannas Fenty Beauty launched exclusively with Sephora
Mobile and digital offerings expanded
Small store format rolled out
New format introduced in Spain
German expansion
Company background
Company performance
Figure 50: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
Figure 51: Sephora: outlet data, 2012-16
Retail offering
YVES ROCHER
What we think
Tapping into online marketplaces to reach out to more consumers in Asia
Enhanced digital presence strengthens multichannel proposition
Innovative one drop shower gel
Company background
Company performance
Figure 52: Rocher Groupe: estimated group sales performance, 2013-17
Figure 53: Rocher Groupe: estimated outlet data, 2013-17
Retail offering

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