BEAUTY AND PERSONAL CARE RETAILING - GERMANY - JANUARY 2018

BEAUTY AND PERSONAL CARE RETAILING - GERMANY - JANUARY 2018

Jan 2018 Mintel Personal CareN/A Price :
$ 1344
There is growing pressure on the market leaders in beauty and personal care retailing in Germany. Online is growing, with Amazon an increasingly important player. There are newcomers in the specialist cosmetics and perfumery sectors. We think that some of the market leaders are already showing signs of this increased pressure.
Table of contents
OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Spending and inflation
Figure 1: Germany: spending on personal care products as % all consumer spending 2011-17
Figure 2: Germany: consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
Sector size and forecast
Figure 3: Germany: cosmetics and perfumery retailers sales as % all non-food retailers sales, 2012-17
Channels of distribution
Figure 4: Germany: estimated channels of distribution for beauty and personal care products, 2017
Companies and brands
Drugstores dominant
Market shares
Figure 5: Germany leading specialists shares of all cosmetics and perfumery specialists sales, 2017
Online
The consumer
Beauty and personal care products purchased
Figure 6: Germany: BPC products bought in the last 12 months, November 2017
Online and in-store shopping for beauty and personal care products
Figure 7: Germany: in-store vs online shoppers for beauty and personal care products, November 2017
Where beauty and personal care products are purchased
Figure 8: Germany: where beauty and personal care products were purchased, November 2017
Attitudes to buying beauty and personal care products
Figure 9: Germany: attitudes to buying beauty and personal care products, November 2017
What we think
ISSUES AND INSIGHTS
Is there a crisis building in the drugstore sector?
The facts
What it means
Just how big a challenge is online?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Personal care spending losing share of all spending
Signs that the drugstore sector is going ex-growth
Inflation above average
Drugstores by far the biggest players
CONSUMER SPENDING
Figure 10: Germany: consumer spending on beauty and personal care (incl. VAT), 2012-17
PRODUCT MARKET BREAKDOWN
Figure 11: Germany: main beauty and personal care markets, spending (incl. VAT) 2012-17
Figure 12: Germany: main beauty and personal care markets, forecast spending (incl. VAT) 2018-21
SECTOR SIZE AND FORECAST
Drugstores gaining share
Figure 13: Germany: health & beauty specialists, sales (excl. VAT), 2012-17
Figure 14: Germany: health & beauty specialists, sales forecasts, excl. VAT, 2018-22
INFLATION
Figure 15: Germany: consumer prices of personal care items, annual % change, 2012-17
Figure 16: Germany: consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
CHANNELS OF DISTRIBUTION
Specialists dominant
Department stores struggling
Supermarkets not a major force
Online and other non-store
Figure 17: Germany: estimated channels of distribution for spending on beauty and personal care products, 2017
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Drugstores dominant
Three retailers share 85% of the market
Online takes 7% of the market
LEADING PLAYERS
Drugstores dominant
Specialists growing as well.
Figure 18: Germany: leading beauty specialists, sales, excl. VAT, 2013-17
Figure 19: Germany: leading beauty specialists, outlets, 2013-17
Figure 20: Germany: leading beauty specialists, sales per outlet, 2013-17
MARKET SHARES
Figure 21: Germany: leading specialists shares of all beauty and personal care specialists sales, 2013-17
ONLINE
Online usage
Shopping online
Figure 22: Germany: online buyers in last 12 months in key sectors, 2011-17
Online sales and leading online players
THE CONSUMER WHAT YOU NEED TO KNOW
Almost everyone beauty and personal care products
Almost all purchasers buy at least something instore.
Drugstores the most used retailers
Attitudes to buying beauty and personal care products
BEAUTY AND PERSONAL CARE PRODUCTS PURCHASED
Beauty and personal care products widely bought.
Figure 23: Germany: BPC products bought in the last 12 months, November 2017
Figure 24: Germany: BPC products bought in the last 12 months, by gender, November 2017
ONLINE AND IN-STORE SHOPPING FOR BEAUTY AND PERSONAL CARE PRODUCTS
Figure 25: Germany: in-store vs online shoppers for beauty and personal care products, November 2017
Figure 26: Germany: profile of online and in-store buyers of beauty and personal care products, November 2017
WHERE BEAUTY AND PERSONAL CARE PRODUCTS ARE PURCHASED
Figure 27: Germany: where beauty and personal care products were purchased, November 2017
Customer profiles
Figure 28: Germany: usage of retailers for buying beauty and personal care products, by average age and income, November 2017
Where people shopped and what they bought
Products and drugstores
Figure 29: Germany: purchasers of BPC products by drugstores and specialists, November 2017
Products and other retailers
Figure 30: Germany: purchasers of BPC products by food retailer, department store and pharmacies, November 2017
ATTITUDES TO BUYING BEAUTY AND PERSONAL CARE PRODUCTS
Figure 31: Germany: attitudes to shopping for beauty products, November 2017
Figure 32: Germany: profile of those agreeing with the attitude statements, November 2017
Attitudes to buying beauty and personal care products by shops used
Figure 33: Germany: attitudes to buying beauty products by retailers used, November 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
THE BODY SHOP
What we think
Distinct USP suffered under the weight of LOral ownership
Mobile-first e-commerce platform roll-out
Shop-in-shop deal with El Corte Ingls an opportunity to attract more customers
Company background
Company performance
Figure 34: The Body Shop - Retail sales: Group financial performance, 2012-16
Figure 35: The Body Shop: Estimated UK sales performance, 2012-16
Figure 36: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
Retail offering
DM-DROGERIE MARKT
What we think
Online
Stores and investment
Company background
Company performance
Figure 37: dm-Drogerie Markt: group sales performance, 2012/13-2016/17
Figure 38: dm-Drogerie Markt: outlet data, 2012/13-2016/17
Retail offering
DOUGLAS GROUP
What we think
Strengthening market position in Spain and Italy
Transforming the online beauty shopping experience
Enhanced loyalty card to win new customers
In-store events to help drive footfall in German shops
Targeting men with new skincare products range and dedicated in-store spaces
Company background
Company performance
Figure 39: Douglas Group: group sales performance, 2012/13-2016/17
Figure 40: Douglas Group: estimated outlet data, 2012/13-2016/17
Retail offering
KIKO MILANO
What we think
20-year celebration leads to collaboration with Vogue Italia
KikoID opens in Milan
#kikotrendsetters
New CEO
Company background
Company performance
Figure 41: Kiko Milano, Group sales performance, 2012-17
Figure 42: Kiko Milano, estimated outlet data, 2012-17
Retail offering
LUSH RETAIL
What we think
Bigger and better shops
New app and virtual shopping assistant to boost customer experience
Expanded payment option with Bitcoin digital currency
Company background
Company performance
Figure 43: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
Figure 44: Lush Retail Ltd: Outlet data, 2012/13-2016/17
Retail offering
MLLER
What we think
Looking for sales growth opportunities outside Germany
Demand for natural cosmetics fuelling sales growth
Non-beauty offering dragging down total sales
Company background
Company performance
Figure 45: Mller: group sales performance, 2012/13-2016/17
Figure 46: Mller: outlet data and estimated sales per outlet, 2012/13-2016/17
Retail offering
ROSSMANN
What we think
Expanding own brand and exclusives to give differentiation
Using influencers to increase appeal to younger buyers
Online proves a challenge
What next?
Company background
Company performance
Figure 47: Rossmann: Group sales performance, 2013-17
Figure 48: Rossmann: Outlet data, 2013-17
Retail offering

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