BEAUTY AND PERSONAL CARE RETAILING - ITALY - JANUARY 2018

BEAUTY AND PERSONAL CARE RETAILING - ITALY - JANUARY 2018

Jan 2018 Mintel Personal CareN/A Price :
$ 1344
Although the Italian BPC market remains fragmented, there is ongoing consolidation in the market as a number of the leading specialists strengthen their position. As the economy continues to recover, there will be new opportunities for retailers to capture increased spending on beauty and personal care. Having a differentiated offer will be important but beyond that retailers that can tap into the underlying demand for more information on provenance and transparency will be best placed to succeed.
Table of contents
OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Consumer spending
Figure 1: Italy: annual percentage change in total consumer spending and consumer spending on personal care, 2012-17
Inflation
Figure 2: Italy: consumer price inflation on all items and personal care products and services, annual % change, January 2016-November 2017
Sector size and forecast
Figure 3: Italy: annual percentage change in retail sales, by sector, 2012-17
Channels of distribution
Figure 4: Italy: estimated channels of distribution for beauty and personal care products, 2017
Leading players
Key metrics
Market shares
Figure 5: Italy: leading BPC specialists estimated shares of all consumer spending on personal care goods, 2017
Online
The consumer
Beauty and personal care products purchased
Figure 6: Italy: beauty and personal care products purchased in the last 12 months, November 2017
Online and in-store shopping
Figure 7: Italy: how beauty and personal care products were purchased, online vs in-store, November 2017
Where they shop
Figure 8: Italy: where beauty and personal care products were purchased, November 2017
Attitudes to buying beauty and personal care
Figure 9: Italy: attitudes to buying beauty and personal care products, November 2017
What we think
ISSUES AND INSIGHTS
An increasingly competitive BPC market
The facts
The implications
Giving customers the right shopping experience
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Consumer spending on personal care continues to rise
Beauty products drive growth in the BPC market
Retail sales through specialists see robust growth
Low inflation in the personal care sector sustained
Grocers capture 25% of spending on personal care items
CONSUMER SPENDING
Ongoing weakness in Italys economy
Personal care maintains share of all spending
Figure 10: Italy: consumer spending on beauty and personal care (incl. VAT), 2012-17
PRODUCT MARKET BREAKDOWN
Beauty categories outperforming personal care
Figure 11: Italy: main beauty and personal care markets, spending (incl. VAT) 2012-17
Figure 12: Italy: main beauty and personal care markets, forecast spending (incl. VAT) 2018-21
SECTOR SIZE AND FORECAST
Retail sales through health & beauty specialists rise 2.6%
Figure 13: Italy: health & beauty specialists, sales (excl. VAT), 2012-17
Figure 14: Italy: health & beauty specialists, forecast sales (excl. VAT), 2017-22
INFLATION
Consumer prices fall into deflationary terms
Figure 15: Italy: consumer prices of personal care items, annual % change, 2011-16
Personal care inflation remains stable
Figure 16: Italy: consumer price inflation on all items and personal care products and services, annual % change, January 2016-November 2017
Figure 17: Italy: breakdown of consumer price inflation on personal care products and services, annual % change, January 2016-November 2017
CHANNELS OF DISTRIBUTION
Specialists increase share of BPC market
Figure 18: Italy: estimated channels of distribution for beauty and personal care products, 2017
Figure 19: Italy: estimated channels of distribution for beauty and personal care products, 2015-17
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Consistent growth amongst the Italian BPC specialists
Douglas acquisition of LLG set to disrupt the market
Leading specialists gaining market share
Rising number of Italian consumers shopping online
LEADING PLAYERS
Acqua & Sapone rival fast approaching
Figure 20: Italy: leading beauty specialists, estimated sales, 2013-17
Wycons ambitious growth plans
Figure 21: Italy: leading beauty specialists, estimated outlet numbers, 2013-17
Figure 22: Italy: leading beauty specialists, estimated sales per outlet, 2013-17
MARKET SHARES
Leading specialists increase share of Italian BPC market
Figure 23: Italy: leading BPC specialists estimated shares of all spending on personal care goods, 2017
Figure 24: Italy: leading beauty specialists estimated share of all spending on personal care goods, 2013-17
ONLINE
Online usage
Shopping online
Figure 25: Italy: online buyers in last 12 months in key categories, 2012-17
Online sales and leading online players
Figure 26: Italy: how beauty and personal care products were purchased, online vs in-store, November 2017
Italys beauty retailers move online
Figure 27: Italy: beauty retailers: transactional websites, January 2018
Social media usage
Almost half have viewed beauty content
Figure 28: Italy: consumer that have seen beauty-related content on social media in the last six months, 2017
Tutorials on YouTube and Facebook most popular
Figure 29: Italy: top 5 social media activities done in relation to different beauty content creators in the last six months, 2017
The benefits of online beauty content
Figure 30: Italy: benefits from using tutorial and reviews on social media, 2017
THE CONSUMER WHAT YOU NEED TO KNOW
High BPC purchasing amongst Italian consumers
In-store remains primary purchasing channel
Four out five shop for BPC with a non-specialist
Consumers are overwhelmed, but dont necessarily want help
BEAUTY AND PERSONAL CARE PRODUCTS PURCHASED
Almost everyone buys BPC products
Figure 31: Italy: beauty and personal care purchasing in the last 12 months, November 2017
Oral hygiene most purchased category
Figure 32: Italy: beauty and personal care products purchased in the last 12 months detailed categories, November 2017
Women more active buyers
Figure 33: Italy: beauty and personal care purchasing in the last 12 months detailed categories, by gender, November 2017
Older shoppers take greater share of personal care purchasing
Figure 34: Italy: beauty and personal care purchasing in the last 12 months, by age, November 2017
ONLINE AND IN-STORE SHOPPING FOR BEAUTY AND PERSONAL CARE PRODUCTS
Most still shop in-store
Figure 35: Italy: in-store vs online shoppers for beauty and personal care products, November 2017
Women more likely to shop online
Figure 36: Italy: in-store vs online shoppers for beauty and personal care products, by gender, November 2017
Online bias towards young people
Figure 37: Italy: in-store vs online shoppers for beauty and personal care products, by age, November 2017
Beauty categories most likely to be bought online
Figure 38: Italy: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
WHERE BEAUTY AND PERSONAL CARE PRODUCTS WERE PURCHASED
The popularity of the non-specialists
Figure 39: Italy: where beauty and personal care products were purchased, November 2017
More than half shop for BPC with the grocers
Figure 40: Italy: where beauty and personal care products were purchased, November 2017
Customer profiles
Figure 41: Italy: where beauty and personal care products were purchased, by age and income, November 2017
Where people shopped and what they bought
What consumers bought from the specialists
Figure 42: Italy: BPC products purchased by retailer used, deviation from average: specialists, November 2017
What consumers bought from the non-specialists
Figure 43: Italy: BPC products purchased by retailer used, deviation from average: non-specialists, November 2017
ATTITUDES TO BUYING BEAUTY AND PERSONAL CARE PRODUCTS
Demand for information on provenance
Figure 44: Italy: attitudes to buying beauty and personal care products, November 2017
Customer profiles by attitudes
Consumers are overwhelmed, but dont necessarily want help
Figure 45: Italy: attitudes to buying beauty and personal care, by age and income, November 2017
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
ACQUA & SAPONE
What we think
Selex and Acqua e Sapone sign agreement
Online store still underdeveloped
Company background
Company performance
Figure 46: Acqua & Sapone: estimated group sales performance, 2013-17
Figure 47: Acqua & Sapone: estimated outlet data, 2014-17
Retail offering
A. S. WATSON (EUROPE) (INC. MARIONNAUD)
What we think
Following the UK
Discounting
Service
Online
Marionnaud
Where next
Company background
Company performance
Figure 48: A. S. Watson (Europe): group financial performance, 2012-16
Figure 49: A. S. Watson (Europe): outlet data, 2012-16
Marionnaud
Figure 50: Marionnaud France: financial performance, 2012-16
Retail offering
AS Watson in Europe
Figure 51: AS Watson: operating companies in Europe, 2017
Savers
The Perfume Shop
THE BODY SHOP
What we think
Distinct USP suffered under the weight of LOral ownership
Mobile-first e-commerce platform roll-out
Shop-in-shop deal with El Corte Ingls an opportunity to attract more customers
Company background
Company performance
Figure 52: The Body Shop - Retail sales: Group financial performance, 2012-16
Figure 53: The Body Shop: Estimated UK sales performance, 2012-16
Figure 54: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
Retail offering
DOUGLAS GROUP
What we think
Strengthening market position in Spain and Italy
Transforming the online beauty shopping experience
Enhanced loyalty card to win new customers
In-store events to help drive footfall in German shops
Targeting men with new skincare products range and dedicated in-store spaces
Company background
Company performance
Figure 55: Douglas Group: group sales performance, 2012/13-2016/17
Figure 56: Douglas Group: estimated outlet data, 2012/13-2016/17
Retail offering
KIKO MILANO
What we think
20-year celebration leads to collaboration with Vogue Italia
KikoID opens in Milan
#kikotrendsetters
New CEO
Company background
Company performance
Figure 57: Kiko Milano, Group sales performance, 2012-17
Figure 58: Kiko Milano, estimated outlet data, 2012-17
Retail offering
LUSH RETAIL
What we think
Bigger and better shops
New app and virtual shopping assistant to boost customer experience
Expanded payment option with Bitcoin digital currency
Company background
Company performance
Figure 59: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
Figure 60: Lush Retail Ltd: Outlet data, 2012/13-2016/17
Retail offering
SEPHORA
What we think
Rihannas Fenty Beauty launched exclusively with Sephora
Mobile and digital offerings expanded
Small store format rolled out
New format introduced in Spain
German expansion
Company background
Company performance
Figure 61: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
Figure 62: Sephora: outlet data, 2012-16
Retail offering
YVES ROCHER
What we think
Tapping into online marketplaces to reach out to more consumers in Asia
Enhanced digital presence strengthens multichannel proposition
Innovative one drop shower gel
Company background
Company performance
Figure 63: Rocher Groupe: estimated group sales performance, 2013-17
Figure 64: Rocher Groupe: estimated outlet data, 2013-17
Retail offering

Ask for discount before buying this report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Country :
  • Your Requirement
  • Security Code *
* denotes fields which must be completed

Buy This Report


Select License Type :

$ 1344
$ 1344

Do you wish to check sample of this report?

Have Query?


Research Assistance

For Enquiries, Call :

+1-800-998-4852US Toll Free

Email : sales@marketresearchhub.com

Back To Top