BEAUTY AND PERSONAL CARE RETAILING - SPAIN - JANUARY 2018

BEAUTY AND PERSONAL CARE RETAILING - SPAIN - JANUARY 2018

Jan 2018 Mintel Personal CareN/A Price :
$ 1344
As the Spanish political situation becomes more uncertain with lower rates of economic growth forecast for 2018, beauty specialists will need to work harder to compete with the growing force of supermarkets and fashion retailers that are grabbing share of the beauty market. They need to focus on improving the in-store and online shopping experience, diversifying and offering more beauty services and niche products, as well as becoming more transparent about the provenance and contents of the products they sell.
Table of contents
OVERVIEW
What you need to know
Areas covered in this report
EXECUTIVE SUMMARY
The market
Consumer spending
Figure 1: Spain: annual % change in total consumer spending on beauty and personal care and total household spending, 2012-17
Sector size
Figure 2: Spain: annual % change in retail sales, 2012-17
Inflation
Figure 3: Spain: consumer price inflation on personal care products and services, annual % change, January 2016-October 2017
Channels of distribution
Figure 4: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
Companies and brands
Key metrics
Market shares
Figure 5: Spain: leading specialists shares of all cosmetics and perfumery specialists sales, 2016/17
Online
The consumer
What they bought
Figure 6: Spain: beauty and personal care products purchased, November 2017
In-store vs online
Figure 7: Spain: in-store vs online shoppers for beauty and personal care products, November 2017
Where they shop
Figure 8: Spain: where beauty and personal care products were purchased, November 2017
Attitudes to shopping for beauty and personal care
Figure 9: Spain: attitudes to shopping for BPC products, November 2017
What we think
ISSUES AND INSIGHTS
What are the main changes we are seeing in the BPC market in Spain?
The facts
The implications
What are the opportunities for driving sales?
The facts
The implications
THE MARKET WHAT YOU NEED TO KNOW
Personal care spending grows
Fragrances biggest beauty category
Specialist retailers sales grow 3.5%
Rising inflation doesnt impact beauty
Supermarkets and beauty specialists dominate BPC spending
CONSUMER SPENDING
Personal care spending
Figure 10: Spain: consumer spending on beauty and selected other goods (incl. VAT), 2012-17
PRODUCT MARKET BREAKDOWN
Figure 11: Spain: main beauty and personal care markets, spending (incl. VAT) 2012-17
Figure 12: Spain: main beauty and personal care markets, spending (incl. VAT), 2018-21
SECTOR SIZE AND FORECAST
Figure 13: Spain: health & beauty specialists, sales (excl. VAT), 2012-17
Figure 14: Spain: health & beauty retailers sales, forecasts, excl. VAT, 2018-22
INFLATION
Figure 15: Spain: consumer prices of personal care items, annual % change, 2012-17
Figure 16: Spain: consumer price inflation on personal care products and services, annual % change, January 2016-October 2017
CHANNELS OF DISTRIBUTION
Figure 17: Spain: estimated channels of distribution of spending on beauty and personal care products, 2016
Figure 18: Spain: estimated channels of distribution of spending on beauty and personal care products, inc VAT, 2014-16
COMPANIES AND BRANDS WHAT YOU NEED TO KNOW
Beauty market consolidates
Foreign companies expand presence
Clarel leads specialist market
Online shopping growing
LEADING PLAYERS
Main players consolidate
Figure 19: Spain: leading beauty specialists, sales, 2013/14-2016/17
Figure 20: Spain: leading beauty specialists, outlets, 2013/14-2016/17
Figure 21: Spain: leading beauty specialists, sales per outlet, 2013/14-2016/17
MARKET SHARES
Figure 22: Spain: leading specialists shares of all cosmetics and perfumery specialists' sales, 2014/15-2016/17
ONLINE
Online activity
Shopping online
Figure 23: Spain: online buyers in last 12 months in key sectors, 2008-17
Online sales
Figure 24: Spain: online sales by product category and type of retailer, 2016
Leading online players
Figure 25: Spain: beauty retailers: transactional websites, January 2018
Pureplays grow focus on beauty
Social media
Almost half have viewed beauty content
Figure 26: Spain: consumers that have seen beauty-related content on social media in the last six months, 2017
Tutorials on YouTube and Facebook most popular
Figure 27: Spain: top 5 social media activities done in relation to different beauty content creators in the last six months, 2017
The benefits of online beauty content
Figure 28: Spain: benefits from using tutorial and reviews on social media, 2017
THE CONSUMER WHAT YOU NEED TO KNOW
Older women are main beauty buyers
Only 24% buy online
Supermarkets lead for buying BPC
Demand for more product transparency
BEAUTY AND PERSONAL CARE PRODUCTS PURCHASED
Beauty and personal care products widely bought
Figure 29: Spain: beauty and personal care products purchased, November 2017
Spanish men keen buyers of fragrances
Figure 30: Spain: beauty and personal care products purchased, by gender, November 2017
Older women are main beauty buyers
Figure 31: Spain: beauty and personal care products purchased, by age group, November 2017
ONLINE AND IN-STORE SHOPPING FOR BEAUTY AND PERSONAL CARE PRODUCTS
Only 24% buy online
Figure 32: Spain: in-store vs online shoppers for beauty and personal care products, November 2017
Women more likely to buy online
Figure 33: Spain: in-store vs online shoppers for beauty and personal care products, by gender, November 2017
Figure 34: Spain: in-store vs online shoppers for beauty and personal care products, by age group, November 2017
Make-up popular online purchase
Figure 35: Spain: beauty and personal care products bought in the last 12 months, in-store vs online, November 2017
WHERE BEAUTY AND PERSONAL CARE PRODUCTS ARE PURCHASED
Supermarkets lead for beauty
Figure 36: Spain: where beauty and personal care products were purchased, November 2017
Sephora has youngest age profile
Figure 37: Spain: where beauty and personal care products were purchased, by age and income, November 2017
Where people shopped and what they bought
Products and drugstores
Figure 38: Spain: BPC products purchased by retailer used, deviation from average: specialists, November 2017
Figure 39: Spain: BPC products purchased by retailer used, deviation from average: non-specialists, November 2017
ATTITUDES TO BUYING BEAUTY AND PERSONAL CARE PRODUCTS
Demand for more product transparency
Figure 40: Spain: attitudes to shopping for beauty products, November 2017
Under-35s buy cheaper products to save money
Figure 41: Spain: attitudes to shopping for beauty products, by age group, November 2017
Demand for beauty services
APPENDIX DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Abbreviations
Data sources
A. S. WATSON (EUROPE) (INC. MARIONNAUD)
What we think
Following the UK
Discounting
Service
Online
Marionnaud
Where next
Company background
Company performance
Figure 42: A. S. Watson (Europe): group financial performance, 2012-16
Figure 43: A. S. Watson (Europe): outlet data, 2012-16
Marionnaud
Figure 44: Marionnaud France: financial performance, 2012-16
Retail offering
AS Watson in Europe
Figure 45: AS Watson: operating companies in Europe, 2017
Savers
The Perfume Shop
THE BODY SHOP
What we think
Distinct USP suffered under the weight of LOral ownership
Mobile-first e-commerce platform roll-out
Shop-in-shop deal with El Corte Ingls an opportunity to attract more customers
Company background
Company performance
Figure 46: The Body Shop - Retail sales: Group financial performance, 2012-16
Figure 47: The Body Shop: Estimated UK sales performance, 2012-16
Figure 48: The Body Shop - Retail Sales: Estimated outlet data, 2012-16
Retail offering
CLAREL (DIA)
What we think
Clarel sales slow down
Own-brand range launched across Europe
Digital grows
Company background
Company performance
Figure 49: Dia: group financial performance, 2012-16
Figure 50: Dia: outlet data, 2012-16
Retail offering
DOUGLAS GROUP
What we think
Strengthening market position in Spain and Italy
Transforming the online beauty shopping experience
Enhanced loyalty card to win new customers
In-store events to help drive footfall in German shops
Targeting men with new skincare products range and dedicated in-store spaces
Company background
Company performance
Figure 51: Douglas Group: group sales performance, 2012/13-2016/17
Figure 52: Douglas Group: estimated outlet data, 2012/13-2016/17
Retail offering
KIKO MILANO
What we think
20-year celebration leads to collaboration with Vogue Italia
KikoID opens in Milan
#kikotrendsetters
New CEO
Company background
Company performance
Figure 53: Kiko Milano, Group sales performance, 2012-17
Figure 54: Kiko Milano, estimated outlet data, 2012-17
Retail offering
LUSH RETAIL
What we think
Bigger and better shops
New app and virtual shopping assistant to boost customer experience
Expanded payment option with Bitcoin digital currency
Company background
Company performance
Figure 55: Lush Retail Ltd: Group financial performance, 2012/13-2016/17
Figure 56: Lush Retail Ltd: Outlet data, 2012/13-2016/17
Retail offering
SEPHORA
What we think
Rihannas Fenty Beauty launched exclusively with Sephora
Mobile and digital offerings expanded
Small store format rolled out
New format introduced in Spain
German expansion
Company background
Company performance
Figure 57: LVMH: Selective Retailing and estimated Sephora retail sales, 2012-17
Figure 58: Sephora: outlet data, 2012-16
Retail offering
YVES ROCHER
What we think
Tapping into online marketplaces to reach out to more consumers in Asia
Enhanced digital presence strengthens multichannel proposition
Innovative one drop shower gel
Company background
Company performance
Figure 59: Rocher Groupe: estimated group sales performance, 2013-17
Figure 60: Rocher Groupe: estimated outlet data, 2013-17
Retail offering

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