BEAUTY & PERSONAL CARE - IRELAND - FEBRUARY 2018

BEAUTY & PERSONAL CARE - IRELAND - FEBRUARY 2018

Feb 2018 Mintel Personal CareN/A Price :
$ 1479

The Irish beauty and personal care market is largely driven by new product developments, technology-led innovations and the digital world of social media. With consumers looking for good value for money, mass-market brands dominate the market across many personal care and beauty segments. Nevertheless, BPC shoppers are prepared to pay premium prices for high-end brands as they look for high-quality products, value-adding services as well as customisable and personalised cosmetics and toiletries.

Table of contents
OVERVIEW
What you need to know
Issues covered in this Report
Definition
EXECUTIVE SUMMARY
The market
Figure 1: Estimated retail value of beauty and personal care market, RoI and NI, 2012-18
Forecast
Figure 2: Estimated retail value of beauty and personal care market, RoI and NI, 2012-23
Market factors
Brexit affecting consumer confidence
BPC brands targeting wider audience
Personalisation and customisation of BPC products gain popularity
Consumers and BPC brands concerned about the environment
Companies, brands and innovations
The consumer
Everyday toiletries the most frequently bought BPC products
Figure 3: Types of beauty and personal care items bought in the last 12 months, NI and RoI, November 2017
Consumers choose standard/own-label brands for personal care products, but premium for fragrances
Figure 4: Types of brands consumers typically bought for each of the following beauty/personal care products in the last 12 months, NI and RoI, November 2017
Boots and Tesco the most preferred BPC retailers
Figure 5: Retailers that consumers have bought beauty and personal care items from in the last 12 months, NI, November 2017
Figure 6: Retailers that consumers have bought beauty and personal care items from in the last 12 months, RoI, November 2017
Distrust for Irish consumers continues
Figure 7: Agreement with statements relating to beauty and personal care, NI and RoI, November 2017
THE MARKET – WHAT YOU NEED TO KNOW
The retail value of the Irish BPC market continues to rise
Brexit and its impact on the BPC market
Male beauty and the gender stereotype
Personalisation is the key
Consumers in search of natural ingredients
Eco-conscious consumers and eco-friendly products
MARKET SIZE AND SEGMENTATION
Growth of BPC market across Ireland in 2018
Figure 8: Estimated retail value of beauty and personal care market, IoI, RoI and NI, 2012-23
Colourful future of cosmetics
Figure 9: Estimated retail market value of colour cosmetics, IoI, RoI and NI, 2012-23
Fragrances set to see value decline in 2018
Figure 10: Estimated retail market value of fragrances, IoI, RoI and NI, 2012-23
Pretty smiles
Figure 11: Estimated retail market value of oral hygiene, IoI, RoI and NI, 2012-23
Volumizing sales
Figure 12: Estimated retail market value of shampoo & conditioners, IoI, RoI and NI, 2012-23
Facial recognition
Figure 13: Estimated retail market value of facial care, IoI, RoI and NI, 2012-23
The bubbly world
Figure 14: Estimated retail market value of soap, bath & shower products, IoI, RoI and NI, 2012-23
Deodorants
Figure 15: Estimated retail market value of deodorants, IoI, RoI and NI, 2012-23
From head to toe
Figure 16: Estimated retail market value of body care, IoI, RoI and NI, 2012-23
MARKET DRIVERS
Consumer confidence following Brexit
Financial situation a year on
Figure 17: How consumers describe their finances compared to a year ago, NI and RoI, September 2017
Outlook for the future
Figure 18: How consumers feel Brexit will impact their future personal situation, NI and RoI, September 2017
Figure 19: Thinking specifically about your own personal financial situation, do you think that it will improve, stay the same or get worse over the next 12 months, NI and RoI, September 2017
Personal finances are just ‘OK’
Figure 20: How consumers rate their current financial situation, NI and RoI, January 2017-January 2018
Gender segmentation
Figure 21: Types of beauty and personal care items bought by men in the last 12 months, NI and RoI, November 2017
One size does not fit all
Figure 22: Beauty brands and their customisable products, 2017
Closer to nature
Figure 23: Girl Undiscovered BPC products made using natural ingredients, 2017
Figure 24: BPC products made using natural ingredients
Consumers want to help the environment
Figure 25: Beauty products that make eco-friendly pack claims, 2017
Figure 26: Global: new beauty & personal care product launches with environmentally friendly package as the claim, by period of launch, November 2012-October 2017
Figure 27: BPC packaging innovations
Plastic microbeads ban comes into life
COMPANIES AND BRANDS – WHAT YOU NEED TO KNOW
Coty Inc. set to reduce presence in Ireland with closure of Nenagh factory
L’Oréal to sell The Body Shop brand to Brazilian cosmetics producer Natura
Johnson & Johnson to invest €300 million in its RoI factory in County Cork
A.S. Watson partners with Infosys in new digital transformation initiative
Domestic brands focusing on organic and natural solutions
COMPANIES AND BRANDS
Manufacturers
Coty Inc.
Estée Lauder
Johnson & Johnson
L’Oréal UK & Ireland
LVMH Group (Louis Vuitton, Moet, Hennessy)
Unilever
Procter & Gamble
Green Angel
Voya Organic Beauty
Retailers
A.S. Watson (Superdrug, The Perfume Shop, Savers)
Debenhams
Gordons Chemist
Lush
The Body Shop
Walgreens Boots Alliance
WHO’S INNOVATING?
New product launches shrink significantly in last five years
Figure 28: New product development in beauty and personal care industry, by sub-category, UK and Ireland, 2014-17
Botanical/Herbal is the dominant claim in a shrinking market, but with a rise in ethical claims
Figure 29: Claims analysis of beauty and personal care market, UK and Ireland, 2014-17
Men’s beauty and personal care ranges continue to emerge
Demand for natural ingredients and treatments grows across beauty and personal care sector
THE CONSUMER – WHAT YOU NEED TO KNOW
Personal care toiletries most frequently purchased products
Mass-market brands lead the market
Beauty specialists and supermarkets top favourite retailers
Irish consumers distrustful towards beauty claims
TYPE OF BEAUTY AND PERSONAL PRODUCTS BOUGHT
Soap, bath/shower products, bodysprays and oral hygiene supplies most frequently purchased items
Figure 30: Types of beauty and personal care items bought in the last 12 months, NI and RoI, November 2017
NI men more likely to purchase BPC items than men in RoI
Figure 31: Top three types of beauty and personal care items bought in the last 12 months, by gender, NI, November 2017
Figure 32: Top three types of beauty and personal care items bought in the last 12 months, by gender, RoI, November 2017
Gen-Xers and Baby Boomers primary buyers of BPC products
Figure 33: Top three types of beauty and personal care items bought in the last 12 months, by age, NI, November 2017
Figure 34: Top three types of beauty and personal care items bought in the last 12 months, by age, RoI, November 2017
Premium brands preferred choice for fragrance and aftershave
Figure 35: Types of brands consumers typically bought for each of the following beauty/personal care products in the last 12 months, NI and RoI, November 2017
Premium brands most appealing to Irish women and ABC1s when purchasing fragrance/aftershave
Figure 36: Consumers who have bought premium brands of fragrance/aftershave in the last 12 months, by gender, age and social class, NI and RoI, November 2017
Own-label brand toiletries purchased by C2DEFs and Millennials
Irish consumers choose standard brands when purchasing BPC products
Figure 37: Types of brands consumers typically bought for make-up products in the last 12 months, NI and RoI, November 2017
Figure 38: Consumers who have bought standard brand make-up products in the last 12 months, by gender, age and social class, NI and RoI, November 2017
Mass-market brand facial/body skincare products top choice for Irish shoppers
Figure 39: Consumers who have bought standard brand facial/body skincare products in the last 12 months, NI and RoI, November 2017
Figure 40: Consumers who have bought standard brand facial/body skincare products in the last 12 months, by gender and age, NI and RoI, November 2017
Standard brand haircare products favourite option amongst Irish consumers
Figure 41: Consumers who have bought standard brand haircare products in the last 12 months, NI and RoI, November 2017
Figure 42: Consumers who have bought standard brand haircare products in the last 12 months, by gender and age, NI and RoI, November 2017
Irish Gen-Xers buying standard brand toiletries
Figure 43: consumers who have bought standard brand toiletries in the last 12 months, NI and RoI, November 2017
Figure 44: Consumers who have bought standard brand toiletries in the last 12 months, by age, NI and RoI, November 2017
RETAILERS USED TO PURCHASE BEAUTY AND PERSONAL CARE ITEMS
Boots and Tesco leading BPC retailers amongst Irish consumers
Figure 45: Retailers that consumers have bought beauty and personal care items from in the last 12 months, NI and RoI, November 2017
Older Millennials and women primary BPC products shopper at Boots
Figure 46: Consumers who purchased beauty and personal care products from Boots in the last 12 months by age, NI and RoI, November 2017
Figure 47: Consumers who purchased beauty and personal care products from Boots in the last 12 months by daily internet usage, NI and RoI, November 2017
Top three NI supermarkets attracting Millennials
Figure 48: Consumers who purchased beauty and personal care products from supermarkets in the last 12 months, by age, NI, November 2017
Figure 49: Consumers who purchased beauty and personal care products from supermarkets in the last 12 months, by gender and social class, NI, November 2017
Figure 50: Consumers who purchased beauty and personal care products from supermarkets in the last 12 months, by daily internet usage, NI, November 2017
RoI – 25-34s shop in Tesco, while 16-24s prefer Dunnes or Aldi/Lidl
Figure 51: Consumers who purchased beauty and personal care products from supermarkets in the last 12 months, by age, RoI, November 2017
Figure 52: Consumers who purchased beauty and personal care products from supermarkets in the last 12 months, by gender and social class, RoI, November 2017
Traditional chemists attract younger Millennials in NI, but Baby Boomers in RoI
Figure 53: Consumers who purchased beauty and personal care products from a traditional chemist in the last 12 months, by gender and age, NI and RoI, November 2017
Figure 54: Consumers who purchased beauty and personal care products from a traditional chemist in the last 12 months, by daily internet usage, NI and RoI, November 2017
C2DEFs more likely to buy BPC products in discount stores
Figure 55: Consumers who purchased beauty and personal care products from a discount store in the last 12 months, by gender, age and social class, NI and RoI, November 2017
Online shopping most popular amongst Irish Millennials
Figure 56: Consumers who purchased beauty and personal care products from an online store in the last 12 months, by age, NI and RoI, November 2017
ATTITUDES TOWARDS BEAUTY AND PERSONAL CARE
Irish consumers distrustful towards beauty claims
Figure 57: Agreement with statements relating to beauty and personal care, NI and RoI, November 2017
NI men and Irish Baby Boomers sceptical of claims
Figure 58: Agreement with the statement ‘I do not trust all the claims made by some skincare products (eg anti-ageing)’, by gender and age, NI and RoI, November 2017
Figure 59: Agreement with the statement ‘I do not trust all the claims made by some skincare products (eg anti-ageing)’, by gross annual household income, NI and RoI, November 2017
Irish women perceive beauty/fragrance sets as the ideal gift
Figure 60: Agreement with the statement ‘Beauty/fragrance sets are an ideal gift’, by gender and age, NI and RoI, November 2017
In-store beauty services appealing to Irish Millennials
Figure 61: Agreement with the statement ‘I would be interested in an in-store service that tests my skin for sensitivity to certain beauty products/ingredients (ie allergies)’, by gender and age, NI and RoI, November 2017
NI men and older generation pay less attention to BPC product packaging
Figure 62: Agreement with the statement ‘Packaging is not important to me when buying beauty products’, by gender and age, NI and RoI, November 2017
Discounter outlets see rise in BPC product sales
Figure 63: Agreement with the statement ‘I have bought more personal care items (eg deodorant) from discounter outlets in the last 12 months’, by gender and age, NI and RoI, November 2017
Irish women and younger generation more willing to pay extra for premium brands
Figure 64: Agreement with the statement ‘Premium/luxury beauty brands are worth the extra money’, by gender, age and social class, NI and RoI, November 2017
Millennials willing to pay premium for customised BPC products
Figure 65: Agreement with the statement ‘I would be willing to pay more for customised beauty items (eg fragrance, foundation) specialised to me’, by age, NI and RoI, November 2017
Recommendations made by beauty bloggers are not appealing to Irish men and Baby Boomers
Figure 66: Disagreement with statement ‘I trust recommendations from beauty bloggers’, by gender and age, NI and RoI, November 2017
Figure 67: Disagreement with statement ‘I trust recommendations from beauty bloggers’, by daily internet usage, NI and RoI, November 2017
Younger generations more concerned about animal welfare
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Consumer research
Data sources
Generational cohort definitions
Market size rationale
Abbreviations
BPC market size and forecasting breakdown
Top-performing BPC segments
Figure 68: Estimated market value of top-performing BPC segments, IoI, RoI and NI, 2012-23
'Other' BPC segments
Figure 69: Estimated market value of ‘other’ BPC segments, IoI, RoI and NI, 2012-23

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