BEAUTY RETAILING-CHINA-FEBRUARY 2018

BEAUTY RETAILING-CHINA-FEBRUARY 2018

Feb 2018 Mintel Personal CareN/A Price :
$ 3990
Providing personalised designed products is perceived as an upcoming trend, and is especially an area needing most attention in bricks-and-mortar stores. This approach can help to win back lapsed offline buyers and differentiate from online offerings. Online channels should explore beyond price competition by incorporating new techniques such as AR make-up trials, to facilitate a convenient shopping process.
Table of contents
OVERVIEW
Covered in this Report
Channels covered in this Report:
Subgroup definitions (by Monthly Household Income)
EXECUTIVE SUMMARY
The market
Figure 1: Best- and worst-case forecast of total value sales of beauty retailing, China, 2012-22
Companies and brands
Figure 2: Change in retail sales, store numbers and sales per store of the top five beauty retailers, China, 2016-17
The consumer
Gap of purchasing from online and offline is shrinking
Figure 3: BPC products purchased in the last six months, December 2017
A red alert for supermarkets/hypermarkets
Figure 4: Most often visited bricks-and-mortar stores in the last six months, 2017 vs 2016
JD is chasing after Tmall
Figure 5: Most often visited online stores in the last six months, 2017 vs 2016
Differentiating product priorities for online and offline channels
Figure 6: First choice of purchasing each of the selected BPC products, December 2017
Emerging trend of using AR make-up trial online
Figure 7: Activities taken part in in the last six months, December 2017
Customised advice is more adoptable
Figure 8: Ideal BA expertise, December 2017
What we think
ISSUES AND INSIGHTS
Evolving shopping habits in offline stores
The facts
The implications
Figure 9: Birchbox first standalone pop-up store, UK, 2017
Fierce online competition
The facts
The implications
Figure 10: JD AR make-up trial to try coloured contact lenses and blusher, China, 2017
Expectation of an in-store beauty advisor
The facts
The implications
Figure 11: Innisfree beauty class, US, 2018
Figure 12: Este Lauder Augmented Reality Training (ART) platform, US, 2018
THE MARKET WHAT YOU NEED TO KNOW
Growth driven by Cosmetics Stores (CS) channel
Embracing new retail
MARKET SIZE AND FORECAST
Boosted growth in the market
Figure 13: Best- and worst-case forecast of total value sales of beauty retailing, China, 2012-22
Enhanced attention to Cosmetics Stores (CS)
Figure 14: Store number of beauty retailer outlets, by segment, 2015-17
Figure 15: SeeYoung Flower Young product range, China, 2017
MARKET DRIVERS
Online sales thrive continuously, especially buy on mobile
Figure 16: Shopping channels of beauty and personal care products, April 2016 and May 2017
More international brands enter the China market
Figure 17: Hourglass opened up Tmall store, China, 2017
Consumers buy more imported products
Figure 18: Customs data of the top five import source countries for cosmetics and skincare, 2017 Jan-Oct vs 2016 Jan-Oct
and local brands as well
Figure 19: Top beauty brands ranking, by sales value on Tmall platform, China, November 11, 2017
New retail emerges
Figure 20: La Roche-Posay and Lancme vending machine, China, 2017
KEY PLAYERS WHAT YOU NEED TO KNOW
Open stores to compensate declining sales per store
Derma skincare is an essential part of store upgrade
Spotlight on personalised products
MARKET SHARE
Overview of top five beauty retailers
Figure 21: Retail sales, store numbers and sales per store of the top five beauty retailers, China, 2017
Top five retailers performance in 2017 vs. 2016
Figure 22: Change in retail sales, store numbers and sales per store of the top five beauty retailers, China, 2016-17
Watsons
Figure 23: Watsons new service announcement on Weibo, China, 2017
Figure 24: Watsons ask me on app, China, 2017
Sephora
Figure 25: 3CE enter into Sephora store, China, 2017
Gialen
Figure 26: Gialens fourth generation of store prototype, China, 2017
Mannings
Figure 27: M-Studio of Mannings, China, 2017
Figure 28: KissHop launch event, China, 2017
Sasa
COMPETITIVE STRATEGIES
Store upgrade to introduce derma brands
Figure 29: Derma Skin Care in Watsons, China, 2017
Figure 30: Dr. Wu experience centre in Watsons, China, 2017
AR make-up trial
Figure 31: Watsons Style Me AR make-up trial in-store, China, 2017
Personalised product
Figure 32: Kiehls apothecary preparations, China, 2017
Figure 33: Lancme personalised engraved lipstick, China, 2018
WHOS INNOVATING?
Make it mine
Figure 34: Sephora Mix and Play vending machine, Singapore, 2017
Collective intelligence
Figure 35: YourGoodSkin community, US, 2017
Unmanned beauty store
Figure 36: Unmanned beauty store, China, 2017
Expert at home
Figure 37: Este Lauder Nighttime Expert, US, 2017
Whats next after Magic Mirror?
Figure 38: Beauty Hub in Sephora, France, 2017
THE CONSUMER WHAT YOU NEED TO KNOW
Weight slightly moves to online, but offline still the mainstream
Super/hypermarkets lose visitors
Online key players retain the same rank
Specific designed products are most wanted in-store
Only 18% have visited brands offline pop-up stores
25-29-year-olds are most opinionated
PRODUCTS PURCHASED
Oral care sees the largest gap between online and offline shopping
Figure 39: BPC products purchased in the last six months, December 2017
Not necessary to buy colour cosmetics offline
Figure 40: Ranking of BPC products purchased in bricks-and-mortar stores in the last six months, 2017 vs 2016
Haircare takes over first place in online shopping from facial skincare
Figure 41: Ranking of BPC products purchased in online stores in the last six months, 2017 vs 2016
Consumers in their early twenties switch to buy haircare online more
Figure 42: Change of purchasing haircare in online stores, by gender and age, 2017 vs 2016
MOST VISITED BRICKS-AND-MORTAR STORES
Super/hypermarkets are of less importance than 2016
Figure 43: Most often visited bricks-and-mortar stores in the last six months, 2017 vs 2016
The likelihood of choosing brand counters is on par with that of super/hypermarkets
Figure 44: Most often visited bricks-and-mortar stores in the last six months, December 2017
Brand counters earn increased appeal to young women
Figure 45: % of visiting brand counters at department stores/shopping malls most often, by gender and age, 2017 vs 2016
MOST VISITED ONLINE STORES
Top four online stores remain unchanged over 2016, not the fifth
Figure 46: Most often visited online stores in the last six months, December 2017
JD strengthens its influence further
Figure 47: Most often visited online stores in the last six months, 2017 vs 2016
Men aged 25-49 contribute to JDs growth most
Figure 48: % of visiting JD most often, by gender and age, 2017 vs 2016
PREFERRED CHANNEL OF PRODUCTS
Classic products are not most wanted in-store now
Figure 49: First choice of purchasing each of the selected BPC products, December 2017
Online stores are more suitable for following trends and saving money
Figure 50: First choice of purchasing each of the selected BPC products, December 2017
Collaborations are not must-haves either online or offline
Figure 51: First choice of purchasing each of the selected BPC products, December 2017
MARKETING WITH TECHNOLOGY
20% of consumers have already used AR make-up trials
Figure 52: Activities taken part in in the last six months, December 2017
20-24-year-olds are not core visitors to pop-up stores
Figure 53: Have visited brands offline pop-up stores in the last six months, by age and monthly personal income, December 2017
IDEAL BA FEATURES
Mature BAs are more ideal than early twenties
Figure 54: Ideal BA profile, by gender and age, December 2017
Elegant workplace make-up is most preferred style of BA
Figure 55: Ideal BA make-up style, December 2017
Early twenties have different style preference by gender
Figure 56: Ideal BA make-up style, by gender and age, December 2017
Product recommendation ranks second to suggestion on skin issues
Figure 57: Ideal BA expertise, December 2017
25-29-year-olds are comparatively more independent from BAs advice
Figure 58: Ideal BA expertise, by gender and age, December 2017
MEET THE MINTROPOLITANS
Gift sets attract Mintropolitans to spend money in-store
Figure 59: First choice of purchasing each of the selected BPC products in bricks-and-mortar stores, by consumer classification, December 2017
Seasonal product can be a differentiating driver of online shopping
Figure 60: First choice of purchasing each of the selected BPC products in online stores, by consumer classification, December 2017
Retailers and brands apps are not dispensable for Mintropolitans
Figure 61: Activities taken part in in the last six months, by consumer classification, December 2017
APPENDIX MARKET SIZE AND FORECAST
Figure 62: Total value sales of beauty retailing, China, 2012-22
APPENDIX METHODOLOGY AND ABBREVIATIONS
Methodology
Fan chart forecast
Abbreviations

Ask for discount before buying this report

Please fill the enquiry form below.

  • Full Name *
  • Your Email *
  • Job Title
  • Company *
  • Phone No. * (Pls. Affix Country Code)
  • Country :
  • Your Requirement
  • Security Code *
* denotes fields which must be completed

Buy This Report


Select License Type :

$ 3990
$ 3990

Do you wish to check sample of this report?

Have Query?


Research Assistance

For Enquiries, Call :

+1-800-998-4852US Toll Free

Email : sales@marketresearchhub.com

Back To Top