Car Aftermarket - China - November 2017

Car Aftermarket - China - November 2017

Nov 2017 Mintel Car AccessoriesN/A Price :
$ 3990

Car maintainers in China are maturing, together with their cars – the average length of driving reaches 3.5 years in 2017. They now prefer independent auto shops for minor maintenance and quick repair. Female car owners in their 20s worth being paid more attention to, given their higher maintenance frequency. Car owners in tier two and three cities are even more important as they own more cars and have higher interest in learning maintenance knowledge than their tier one city counterparts.

Table of Contents

OVERVIEW
What you need to know
Covered in this Report
Definition
Figure 1: Definition of different monthly household income groups, by city tier
Excluded
EXECUTIVE SUMMARY
The market
Figure 2: Best- and worst-case forecast of auto aftermarket value, China, 2012-22
Companies and brands
Figure 3: Top 10 players in automobile aftermarket, by sales value, 2015 vs 2016
The consumer
Aging cars and changing maintenance structure
Figure 4: Average number of years since purchase, August 2017 vs July 2016
Figure 5: Claim rate on ‘I share the responsibilities for this with other family members’, by gender and age, August 2017 vs July 2016
Thriving independent auto shops
Figure 6: Place to get maintenance, by different service providers, August 2017
Figure 7: Gap between female and male car owners (benchmark) on the places to get selected maintenance, August 2017
Three different car maintenance groups
Figure 8: Gap between Enthusiasts and all car owners (benchmark) on interested social media information, August 2017
What we think
ISSUES AND INSIGHTS
The thriving opportunity for independent auto shops
The facts
The implications
Why online to offline mode is not working in auto aftermarket
The facts
The implications
Which car owner group should service providers focus on?
The facts
The implications
THE MARKET – WHAT YOU NEED TO KNOW
A market with great potential
Multiple market factors
MARKET SIZE AND FORECAST
A double-digit growing market
Figure 9: Best- and worst-case forecast of auto aftermarket value, China, 2012-22
One of the fastest growing segments among household expenditure
Figure 10: Consumer expenditure and growth rate, by selected sector, 2016
Outstanding growing speed compared to mature markets
Figure 11: Market size of auto aftermarket, by selected markets, 2011-16
MARKET DRIVERS
Supportive regulations
Increasing car parc
Figure 12: Car parc and annual growth rate, by selected markets, 2011-17(est)
Rising road mileage and density
Figure 13: Total road mileage and density in China, 2012-16
The rise of specialised online platforms
High maintenance spending contribution per car
Stepping out of the warranty period
Stay longer in maintenance
KEY PLAYERS – WHAT YOU NEED TO KNOW
Dealer groups are having diversified development
Return to offline
Small but beautiful
MARKET SHARE
Top players are seizing shares from the rest
Figure 14: Top 10 players in automobile aftermarket, by sales value, 2015 vs 2016
Diverse changes in aftersales revenue
COMPETITIVE STRATEGIES
Expanding channels to the market
Expanding customer base
Focus on offline
WHO’S INNOVATING?
Starting a business on WeChat
Figure 15: Official WeChat account and mini program of Iyourcar
Parking slot sharing
Second-hand car finance
THE CONSUMER – WHAT YOU NEED TO KNOW
Tier two and three city families own more cars and stay longer in maintenance
Females and tier one city car owners are frequent maintainers
Thriving independent auto shops
Different types of maintenance service users
CAR OWNERSHIP AND MAINTENANCE RESPONSIBILITY
More tier two and three city families owning more than one car
Figure 16: Car ownership, by city, August 2017
More family members involved in car maintenance
Figure 17: Car maintenance responsibility, August 2017 vs July 2016
Females in their 20s becoming increasingly important
Figure 18: Claim rate on ‘I share the responsibilities for this with other family members’, by gender and age, August 2017 vs July 2016
CAR USAGE DURATION
Increasing overall ownership length
Figure 19: Average number of years since purchase, August 2017 vs July 2016
A nearer wave of replacement
Figure 20: Car usage duration, August 2017 vs July 2016
40s in tier two and three cities stay longer in maintenance
Figure 21: Car usage duration, by demographic groups, August 2017
MAINTENANCE FREQUENCY
On average five times of maintenance per year
Figure 22: Car maintenance frequency, by minor and deep maintenance, August 2017
Female car owners are frequent maintainers
Figure 23: Car maintenance frequency, by gender and age, August 2017
Tier one city car owners are frequent maintainers
Figure 24: Gap between tier one city and tier two and three city car maintenance service users (benchmark) on maintenance frequency, August 2017
Experienced Drivers perform less frequent maintenance
Figure 25: Gap between Experienced Drivers and general car owners (benchmark) on maintenance frequency, August 2017
CHOICE OF SERVICE PROVIDERS
4S stores remain the default choice for deep maintenance…
Figure 26: Place to get maintenance, by different service providers, August 2017
…but Experienced Drivers are leaving 4S stores more quickly
Figure 27: Gap between general car maintainers and Experienced Drivers (as benchmark) on adoption rates of 4S stores on selected maintenance services, 2017 versus 2016
Independent auto shops are thriving
Figure 28: Adoption rate of independent auto shops on selected maintenance services, 2017 versus 2016
Online platforms seem to fail market test once incentives are withdrawn
Different preferences between male and female car owners
Figure 29: Gap between female and male car owners (benchmark) on the places to get selected maintenance, August 2017
DIY is about lifestyle
Figure 30: Key drivers of choices of service providers, August 2017
INTERESTED SOCIAL MEDIA INFORMATION
Not just about selling a car
Figure 31: Interested social media information, August 2017
DIYers look for more lifestyle information
Figure 32: Gap between DIYers and general car owners (benchmark) on the interested social media information, August 2017
Female car owners pay more attention to driving tips
Figure 33: Gap between female and male car owners (benchmark) on the interested social media information, August 2017
CAR MAINTENANCE ATTITUDES
Mapping out the different car maintenance service users
Figure 34: Segmentations of car maintenance service users, August 2017
Figure 35: Attitudes towards car maintenance, % of strongly agree, by consumer segmentation, August 2017
Doubters
Who are they?
Maintenance habit
How to target them?
Figure 36: Gap between Doubters and all car owners (benchmark) on interested social media information, August 2017
Enthusiasts
Who are they?
Maintenance habit
Figure 37: Car maintenance responsibility, by consumer segmentation, August 2017
Figure 38: Gap between Enthusiasts and all car owners (benchmark) on interested social media information, August 2017
How to target them?
Let-it-be-ers
Who are they?
Maintenance habit
Figure 39: Car usage duration, by consumer segmentation, August 2017
How to target them?
MEET THE MINTROPOLITANS
Higher maintenance frequency
Figure 40: Gap between MinTs and Non-MinTs (benchmark) on maintenance frequency, August 2017
The call of social element
Figure 41: Gap between MinTs and Non-MinTs (benchmark) on interested social media information, August 2017
Skewing towards Enthusiasts
Figure 42: Types of car maintainers, by consumer classification, August 2017
APPENDIX – MARKET SIZE AND FORECAST
Figure 43: Total market value of auto aftermarket, 2012-22
APPENDIX – METHODOLOGY AND ABBREVIATIONS
Methodology
Fan chart forecast
Abbreviations

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