CHRISTMAS SPENDING HABITS-IRELAND-FEBRUARY 2018

CHRISTMAS SPENDING HABITS-IRELAND-FEBRUARY 2018

Feb 2018 Mintel LifestyleN/A Price :
$ 1479

Irish consumers spent more during Christmas 2017 compared with Christmas 2016, showing strong gift purchasing and a high level of favouritism for branded goods when shopping for Christmas groceries.

Table of Contents

OVERVIEW
What you need to know
Issues covered in this Report
EXECUTIVE SUMMARY
The market
Figure 1: Retail sales index (value and volume) for December all items (excluding automotive), RoI, 2013-17
Figure 2: Indexed retail sales for Q4, NI, 2013-17
Market factors
NI consumers more likely to feel worse off in 2017
Brexit dampening spending intentions
Black Friday sales shifting more Christmas spending to November
Savings, not credit preferred for funding Christmas purchases
The consumer
Average spending on gifts reaches £459 in NI and €448 in RoI during Christmas 2017
Figure 3: How much consumers spent on Christmas gifts for Christmas 2017, NI and RoI, January 2018
Figure 4: Consumer gift spending compared to Christmas 2016, NI and RoI, January 2017
Clothing and footwear the top Christmas present in 2017
Figure 5: Types of gifts bought for Christmas 2017, NI and RoI, January 2018
In-store the preferred channel for Christmas food shopping
Figure 6: Types of channels used to buy food and gifts for Christmas 2017, NI and RoI, January 2018
Branded drinks hold strong appeal to consumers during Christmas
Figure 7: Consumer preferences when buying food for Christmas 2017, NI and RoI, January 2018
What we think
THE MARKET – WHAT YOU NEED TO KNOW
Christmas retail sales in RoI expected to grow in 2017
Savings the main source of funding Christmas purchases
Black Friday could see Christmas spending happening earlier
RoI consumers seeing finances improve
CHRISTMAS RETAIL PERFORMANCE
Increase in value and volume of sales in Christmas 2017 for RoI
Figure 8: Retail sales index (value and volume) for December all items (excluding automotive), RoI, 2013-17
Furniture and lighting stores see strong December performance
Figure 9: Retail sales index (value and volume) for December, by selected categories, RoI, 2013-17
Figure 10: Consumer prices index for food and non-alcoholic beverages, RoI, 2013-17
Clothing sector benefitting from being key gift item
NI expected to have seen retail sales growth in Q4 2017
Figure 11: Indexed retail sales for Q4, NI, 2013-17
Discounters had good Christmas
Tesco sees record UK Christmas sales
MARKET DRIVERS
NI consumers felt worse off in 2017, impacting Christmas sales growth
Figure 12: How consumers describe their finances compared to a year ago, NI and RoI, September 2017
Figure 13: Consumer price index, all items, UK/NI, January 2015-October 2017
Figure 14: Consumer price index, all items, RoI, January 2015-October 2017
Impact of Brexit could spell trouble for future Christmas celebrations
Figure 15: What effect consumers think Brexit will have on the economy, NI and RoI, September 2017
Black Friday/Cyber Monday sales impacting overall Christmas retailing
Funding Christmas most likely to be done with savings, rather than credit
Figure 16: Agreement with the statement ‘I borrowed money to buy Christmas presents (ie from a bank, from a family member or friend)’, NI and RoI, January 2017
Christmas/birthday among top five reasons for saving
Figure 17: Top five reasons for saving by consumers, NI and RoI, October 2017
Four in 10 think Christmas gifts should be personal
Figure 18: Agreement with the statement ‘I think that gifts should be personal’, NI and RoI, January 2017
WHO’S INNOVATING?
Amazon creates another sales event during Christmas to ensure a good performance
Fat Face declined to discount, revenue boosted as a result
Premium own-label investment pays off for food retailers
Packaging analysis shows plastic led the way but is decreasing in usage
Figure 19: Packaging analysis, by material type, of food and drink products launched by major supermarkets, UK and Ireland, Q4 2017
Figure 20: Claim category analysis of new food and drink products launched by major supermarkets, UK and Ireland, Q4 2017
THE CONSUMER – WHAT YOU NEED TO KNOW
Consumers spent £459 in NI and €448 in RoI during Christmas 2017
Fashion items the most popular type of Christmas gift
Irish consumers show strong preference for buying food for Christmas in-store
Consumers opting for branded food and drink at Christmas
SPENDING ON CHRISTMAS GIFTS
Irish consumer spent on average £300-499/€300-499 on gifts
Figure 21: How much consumers spent on Christmas gifts for Christmas 2017, NI and RoI, January 2018
Younger consumers spending at the lower end
Figure 22: Consumers who spent £100-199/€100-199 on Christmas gifts for Christmas 2017, by age, NI and RoI, January 2018
A quarter of consumers spent more this year than on Christmas 2016
Figure 23: Consumer gift spending compared to Christmas 2016, NI and RoI, January 2018
Figure 24: Consumers who claim to have spent more on Christmas gifts in 2017 compared to 2016, by age group, NI and RoI, January 2018
Irish women more likely to have cut back on spending in 2017
Figure 25: Consumers who claim to have spent less on Christmas gifts in 2017 compared to 2016, by gender, NI and RoI, January 2018
TYPES OF CHRISTMAS GIFTS BOUGHT
Two thirds bought clothing as a gift in 2017
Figure 26: Types of gifts bought for Christmas 2017, NI and RoI, January 2018
Clothing is the top gift among women
Figure 27: Consumers who bought clothing/footwear as a gift, by gender, NI and RoI, January 2018
Gift vouchers/money second most common gift in RoI
Figure 28: Consumers who gave gift vouchers/money as a gift, by age group, NI and RoI, January 2018
NI consumers more likely to offer beauty/cosmetics as gifts
Figure 29: Consumers who bought beauty giftsets or perfume/aftershave/cosmetics as a gift, by age group, NI and RoI, January 2018
Figure 30: Agreement with selected statements relating to beauty products, NI and RoI, November 2017
Women more likely to be responsible for buying toys and games
Figure 31: Consumers who bought toys and games, by gender and age of children, NI and RoI, January 2018
CHANNEL USED TO PURCHASE GIFTS AND FOOD
In-store preferred channel for food
Figure 32: Types of channels used to buy food and gifts for Christmas 2017, NI and RoI, January 2018
Delivery charges and concerns about freshness hampering online food/grocery usage at Christmas
Figure 33: Consumers who bought food in-store for Christmas 2017, by age group, NI and RoI, January 2018
NI preferred buying gifts online, RoI in-store
Figure 34: Consumers who bought gifts in-store vs online for home delivery for Christmas 2017, by age group, NI and RoI, January 2018
OWN-BRAND VS BRANDED CHRISTMAS FOOD PREFERENCES
Strong preference for branded alcohol
Figure 35: Consumer preferences when buying food for Christmas 2017, NI and RoI, January 2018
Branded wine/spirits preference highest among mature consumers in RoI, Millennials in NI
Figure 36: Consumer who preferred branded wines/spirits for Christmas 2017, NI and RoI, January 2018
Festive packaging benefitting branded sweets, confectionary, biscuits, etc
Figure 37: Consumers who preferred branded sweets, biscuits and confectionary for Christmas 2017, by gender, NI and RoI, January 2018
NI consumers more likely to show no preference for bread products at Christmas
Figure 38: Consumer preferences when buying bread and baked goods for Christmas 2017, NI and RoI, January 2018
APPENDIX – DATA SOURCES, ABBREVIATIONS AND SUPPORTING INFORMATION
Data sources
Market size rationale
Generational cohort definitions
Abbreviations

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