Consumer and Market Insights: Spirits in Poland

Consumer and Market Insights: Spirits in Poland

Sep 2016 Canadean Alcoholic Beverages58 Pages Price :
$ 875
Summary
The Polish Spirits market growth is driven by countrys strong economy and consumers high disposable income. The market is being led by the Vodka category while the Whiskey category is forecast to register fastest growth in volume terms during 2015-2020. Hypermarkets & Supermarkets is the leading distribution channel in the market. Pernod Ricard S.A. is the leading player in the country.

Key Findings
- The Vodka category has the highest volume share in the overall Spirits market.

- The Tequila & Mezcal is the smallest value category in the Polish Spirits market .

- Hypermarkets & Supermarkets is the leading distribution channel for Spirits in Poland.

- Jack Daniels is the leading brand in the Whiskey category.

- Private label products in the Brandy category registered the fastest growth during 2012-2015.

- Screw Top is the commonly used closure type in Polands Spirits market.

Synopsis
Canadeans Consumer and Market Insights report on the Spirits market in Poland provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for eight categories including Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Rigid Metal; container data for: Bottle and Pouch.

ReasonsToBuy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
Table of Contents
Introduction
- Report Scope

Country Context
- Macroeconomic indicators GDP Per Capita, Population, Consumer Price Index and Age Profile

Market Overview
- Value and volume analysis for Poland's Spirits market
- Impact of exchange rate fluctuations on Polands Spirits market
- Volume analysis by category
- Market value and growth rates, by category
- Historic and forecast value analysis by category
- Winners and losers by categories with change in market share
- Segment share in a category (value terms) and change in market share
- Average category level pricing

Retail Landscape and Key Distribution Channels
- Leading retailers in Polands Wine & Spirits market
- Leading distribution channels (volume terms) in Poland's Spirits market
- Leading distribution channels (volume terms) by category

Competitive Landscape
- Market share of leading brands (in volume terms) by category
- Penetration of private label by category in Poland's Spirits market
- Private label growth (in volume terms) compared to brands

Packaging
- Spirits market by type of packaging material/container (in volume terms)
- Spirits market by type of packaging closure/outer (in volume terms)
- Spirits market by type of packaging, forecast (in volume terms)

Appendix
- Country context
- Category value and volume data
- Sector Overview
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definitions
- Methodology
- About Canadean

List of Tables
Table 1: Market value analysis in and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PLN
Table 4: Market volume growth, by category, 2015-2020
Table 5: Segment level analysis by category, 2015
Table 6: Average price per litre comparison by categories
Table 7: Leading retailers
Table 8: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Market value growth analysis by category, 2010-2020
Figure 5: Historic and forecast value analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Wine & Spirits, 2012-2015
Figure 8: Leading distribution channels, overall Spirits market, 2015
Figure 9: Leading distribution channels by category, 2015
Figure 10: Brand share analysis by category (by volume), 2015
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Packaging analysis key packaging material, container, closure and outer type, 2015
Figure 14: Growth in key packaging material, container, closure and outer type, 2015-2020

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