CONTENT CONSUMPTION: TV AND MOVIES - CANADA - AUGUST 2018

CONTENT CONSUMPTION: TV AND MOVIES - CANADA - AUGUST 2018

Aug 2018 Mintel MediaN/A Price :
$ 4395
With the growing importance of the internet in regards to content consumption, the landscape for TV shows and movies has shifted. Traditional ways of accessing content, such as cable/satellite subscriptions and movie theatres, are now threatened by the low-priced convenience that is offered by online, in-home competitors. The result is a market that is not only different than what it was a decade ago, but one that continues to change every day.
Table of contents
OVERVIEW
What you need to know
Definition
EXECUTIVE SUMMARY
The issues
Streaming TV subscriptions have caught up to cable/satellite TV
Figure 1: TV service used in household, June 2018
Price is a bigger concern for cable/satellite than streaming TV
Figure 2: Satisfaction with TV service pricing, June 2018
Consumers are waiting for the movies they really want to see
Figure 3: Only visit theatres for films Ive been really wanting to see, by age and income, June 2018
The opportunities
Preferences for TV channels differ based on demographics
Figure 4: Favourite channel types, by age, June 2018
Word of mouth is king when it comes to trying new shows and movies
Figure 5: Contributors to trying new TV shows and movies, June 2018
Consumers are evolving the way they watch TV
Figure 6: Rarely watch live TV, by age, June 2018
Figure 7: Watch TV/movies on devices other than a TV, by age, June 2018
What it means
THE MARKET WHAT YOU NEED TO KNOW
Government establishes mandatory basic cable/satellite packages
Movie theatre ticket sales have been on the decline
Introduction of 4K TVs is having a domino effect
Streaming and sharing are becoming common throughout the market
US net neutrality may impact the Canadian market
MARKET FACTORS
Government establishes mandatory basic cable/satellite packages
Movie theatre ticket sales have been on the decline
Figure 8: Domestic movie ticket sales, as of July 20, 2018
Introduction of 4K TVs is having a domino effect
Streaming and sharing are becoming common throughout the market
US net neutrality may impact the Canadian market
KEY PLAYERS WHAT YOU NEED TO KNOW
Bell and Rogers are using sports teams to add value to cable
Most channels have made streaming options available
Not all streaming services have been successful
Threat of illegal downloading and streaming
Cineplex is upscaling the movie theatre experience
International markets are a growing factor for movie studios
WHATS WORKING?
Bell and Rogers are using sports teams to add value to cable
Most channels have made streaming options available
Figure 9: Current video streaming services, June 2017
CHALLENGES
Not all streaming services have been successful
Threat of illegal downloading and streaming
WHATS NEXT?
Cineplex is upscaling the movie theatre experience
International markets are a growing factor for movie studios
THE CONSUMER WHAT YOU NEED TO KNOW
Cable/satellite vs streaming TV
TV channel preferences
Value and affordability of TV subscriptions
Motivators for trying new TV shows and movies
Using big event films to drive the movie industry
The evolution of how we watch TV
CABLE/SATELLITE VS STREAMING TV
Streaming TV usage matches cable/satellite levels
Figure 10: TV service used in household, June 2018
Figure 11: TV service used in household, by age, June 2018
Figure 12: TV service used in household, by income, June 2018
Netflix is the market leader when it comes to streaming
Figure 13: Streaming TV service used in household, June 2018
TV CHANNEL PREFERENCES
Preferences for channels differs among age groups
Figure 14: Favourite channel types, June 2018
Figure 15: Favourite channel types, by age, June 2018
Sports channels have a very specific audience
Figure 16: Importance of sports channels, by age and gender, June 2018
Figure 17: Connor McDavid surprises GamePlus 100 Years 100 Fans winners, December 2017
What the non-sports fan in the house is watching
Figure 18: Favourite channel types, by age, June 2018
VALUE AND AFFORDABILITY OF TV SUBSCRIPTIONS
Pricing is a challenge for cable/satellite TV
Figure 19: Reasons for not subscribing to cable/satellite TV, June 2018
Figure 20: Reasons for not subscribing to cable/satellite TV, by household income, June 2018
Price is a bigger concern for cable/satellite than streaming TV
Figure 21: Satisfaction with TV service pricing, June 2018
Figure 22: Satisfaction with TV service pricing, by household income, June 2018
Content is not the issue for cable/satellite TV
MOTIVATORS FOR TRYING NEW TV SHOWS AND MOVIES
Word of mouth is king when it comes to trying new shows and movies
Figure 23: Contributors to trying new TV shows and movies, June 2018
Figure 24: Motivated by in-person recommendations, by age, June 2018
Figure 25: Contributors to trying new TV shows and movies, June 2018
Figure 26: Contributors to trying new TV shows and movies, by kids in household, June 2018
Figure 27: Motivated by ads on TV, by age, June 2018
Figure 28: Contributors to trying new TV shows and movies, by gender, June 2018
Figure 29: Domestic ticket sales by installment of franchise, July 2018
Review sites are the only clear difference between TV shows and movies
Figure 30: Contributors to trying new TV shows and movies, by type of content, June 2018
MOVIE INDUSTRY DRIVERS
Consumers are waiting for the movies they really want to see
Figure 31: Only visit theatres for films Ive been really wanting to see, by age and income, June 2018
Figure 32: Some movies need to be seen in theatres, by income, June 2018
Theatres may have to get creative to drive revenues
Figure 33: Go to theatre less often now that streaming is available, by age, June 2018
Figure 34: Go to theatre less often now that streaming is available, by financial situation, June 2018
Figure 35: Willingness to pay more for upscale movie theatre, by age and gender, June 2018
THE EVOLUTION OF HOW WE WATCH TV
Consumers now watch what they want, when they want
Figure 36: Binge-watching TV, by age, June 2018
Figure 37: Binge-watching TV, by kids in household, June 2018
Figure 38: Rarely watch live TV, by age, June 2018
Figure 39: Rarely watch live TV, by region, June 2018
Consumers now watch what they want, where they want
Figure 40: Watch TV/movies on devices other than a TV, by age, June 2018
Figure 41: iPad Pro Whats a computer? Apple, November 2017
Figure 42: Bell Fibe TV commercial Watch TV Anywhere, October 2017
APPENDIX DATA SOURCES AND ABBREVIATIONS
Data sources
Consumer survey data
Consumer qualitative research
Abbreviations and terms
Abbreviations
Terms

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