Country Profile: Bakery & Cereals sector in Egypt

Country Profile: Bakery & Cereals sector in Egypt

May 2017 GlobalData Bakery Products154 Pages Price :
$ 875
Country Profile: Bakery & Cereals sector in Egypt

Summary

GlobalDatas Country Profile report on the Bakery & Cereals sector in Egypt provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

The Egyptian Bakery & Cereals sector accounted for a volume share of 64% in the Middle East & African region, in 2016. The sector is led by the Bread &Rolls market, while the Morning Goods market is expected to register the fastest growth during 2016-2021. Increasing demand for convenient food options is driving the sector. The sector is fragmented with top five players accounting for just 6.5% of the market share by value in 2016. Health & Wellness attributes such as Naturally Healthy and consumer benefits such as General Wellbeing are the most sought after Health & Wellness claims in the Egyptian Bakery & Cereals sector. Food & Drinks Specialists is the leading distribution channel for bakery and cereals in the country. Glass is the most commonly used packaging material in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021
- Category coverage: Value and growth analysis for Baking Ingredients, Baking Mixes, Bread & Rolls, Breakfast Cereals, Cakes, Pastries & Sweet Pies, Cereal Bars, Cookies (Sweet Biscuits), Dough Products, Energy Bars, Morning Goods, and Savory Biscuits with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as Cash & Carries and warehouse Clubs, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for packaging materials and containers in each market, in terms of percentage share of number of units sold. Packaging material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, and others; container data for: Film, Bag/Sachet, Tub, Box, Pouch, and Tin.

Scope

- The Egyptian Bakery & Cereals sector accounted for a volume share of 64% of the regional (Middle East & Africa) market, in 2016.
- Bread & Rolls is the largest market in the Bakery & Cereals sector.
- The Egyptian Bakery & Cereals sector account for 6.5% value share, in 2016; Private Labels account for 0.9% share by value in the same year.
- Flexible Packaging is the most commonly used packaging material in the sector
- Food & Drinks Specialists is the leading distribution channel for Bakery & Cereals sector in the country.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Manufacturers can identify the opportunities to position products with H&W attributes/benefits
- Access the key and most influential consumer trends driving Bakery & Cereals products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 3
3. Egypt in the global and regional context 4
3.1. Egypts share in the Global and Middle East & African Bakery & Cereals sector 4
3.2. Egypt compared to other leading countries in Middle East & Africa 5
4. Market size analysis - Bakery & Cereals sector 6
4.1. Value and volume analysis - Bakery & Cereals sector in Egypt 6
4.2. Per capita consumption - Egypt compared to Middle East & Africa and globally 7
4.3. Extent to which consumers are trading up/down 8
4.4. Value and volume analysis of markets in the Bakery & Cereals sector 9
4.5. Growth analysis by markets 10
5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Baking Ingredients 12
5.3. Market analysis: Baking Mixes 15
5.4. Market analysis: Bread & Rolls 18
5.5. Market analysis: Breakfast Cereals 20
5.6. Market analysis: Cakes Pastries & Sweet Pies 22
5.7. Market analysis: Cereal Bars 24
5.8. Market analysis: Cookies (Sweet Biscuits) 26
5.9. Market analysis: Dough Products 29
5.10. Market analysis: Energy Bars 31
5.11. Market analysis: Morning Goods 32
5.12. Market analysis: Savory Biscuits 34
6. Distribution analysis 36
6.1. Distribution channel share analysis: Bakery & Cereals 36
6.2. Distribution channel share analysis: Baking Ingredients 37
6.3. Distribution channel share analysis: Baking Mixes 38
6.4. Distribution channel share analysis: Bread & Rolls 39
6.5. Distribution channel share analysis: Breakfast Cereals 40
6.6. Distribution channel share analysis: Cakes, Pastries & Sweet Pies 41
6.7. Distribution channel share analysis: Cereals Bars 42
6.8. Distribution channel share analysis: Cookies (Sweet Biscuits) 43
6.9. Distribution channel share analysis: Dough Products 44
6.10. Distribution channel share analysis: Energy Bars 45
6.11. Distribution channel share analysis: Morning Goods 46
6.12. Distribution channel share analysis: Savory Biscuits 47
7. Competitive landscape 48
7.1. Brand share analysis by sector 48
7.2. Brand share analysis by markets 52
7.3. Brand share analysis by category 64
7.3.1. Baking Ingredients 64
7.3.2. Baking Mixes 66
7.3.3. Breakfast Cereals 67
7.3.4. Cereal Bars 68
7.3.5. Savory Biscuits 69
7.4. Private label share analysis 70
8. Health & Wellness analysis 72
8.1. Market size analysis by Health & Wellness claims 72
8.2. Market share analysis - Health & Wellness product attributes 73
8.3. Market size analysis - Health & Wellness consumer benefits 75
8.4. Leading companies in Egyptian Health & Wellness market 77
9. Packaging analysis 80
9.1. Packaging share and growth analysis by packaging material 80
9.2. Packaging share analysis by packaging material 81
9.3. Packaging share and growth analysis by container type 82
9.4. Packaging share analysis by container type 83
9.5. Packaging share and growth analysis by closure type 84
9.6. Packaging share analysis by closure type 85
9.7. Packaging share and growth analysis by outer type 86
9.8. Packaging share analysis by outer type 87
10. Macroeconomic analysis 88
10.1. GDP per Capita 91
10.2. Population and population growth 92
10.3. Consumer Price Index 93
10.4. Population breakdown by age 94
11. Consumergraphics 95
11.1. Consumption by Gender 95
11.2. Consumption by Age 96
11.3. Consumption by Education 97
11.4. Consumption by Urbanization 98
12. Methodology 99
13. Definitions 101
14. Appendix 115
15. About GlobalData 143
16. Disclaimer 144
17. Contact Us 145

List of Tables
Table 1: Growth analysis by markets, 2016-2021 10
Table 2: Value analysis of Baking Ingredients market by categories, 2011-2021 13
Table 3: Value analysis by of Bread & Rolls market categories, 2011-2021 19
Table 4: Volume analysis of Bread & Rolls market by categories, 2011-2021 19
Table 5: Value analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 6: Volume analysis of Breakfast Cereals market by categories, 2011-2021 21
Table 7: Value analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 8: Volume analysis of Cakes, Pastries & Sweet Pies market by categories, 2011-2021 23
Table 9: Value analysis of Cereal Bars market by categories, 2011-2021 25
Table 10: Volume analysis of Cereal Bars market by categories, 2011-2021 25
Table 11: Value analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 27
Table 12: Volume analysis of Cookies (Sweet Biscuits) market by categories, 2011-2021 28
Table 13: Value analysis of Dough Products market by categories, 2011-2021 30
Table 14: Volume analysis of Dough Products market by categories, 2011-2021 30
Table 15: Value analysis of Morning Goods market by categories, 2011-2021 33
Table 16: Volume analysis of Morning Goods market by categories, 2011-2021 33
Table 17: Value analysis of Savory Biscuits market by categories, 2011-2021 35
Table 18: Volume analysis of Savory Biscuits market by categories, 2011-2021 35
Table 19: Brand Value and Volume - Bakery & Cereals sector 49
Table 20: Brand Value and Volume - Baking Ingredients market 52
Table 21: Brand Value and Volume - Baking Mixes market 53
Table 22: Brand Value and Volume - Bread & Rolls market 54
Table 23: Brand Value and Volume - Breakfast Cereals market 55
Table 24: Brand Value and Volume - Cakes, Pastries & Sweet Pies market 56
Table 25: Brand Value and Volume - Cereal Bars market 57
Table 26: Brand Value and Volume - Cookies (Sweet Biscuits) market 58
Table 27: Brand Value and Volume - Cookies (Sweet Biscuits) market 58
Table 28: Brand Value and Volume - Dough Products market 60
Table 29: Brand Value and Volume - Energy Bars market 61
Table 30: Brand Value and Volume - Morning Goods market 62
Table 31: Brand Value and Volume - Savory Biscuits market 63
Table 32: Brand Value and Volume - Baking Chocolate Chips & Morsels category 64
Table 33: Brand Value and Volume - Baking Powder/Soda category 64
Table 34: Brand Value and Volume - Cake Decorations & Icing category 64
Table 35: Brand Value and Volume - Corn & Potato Starch category 65
Table 36: Brand Value and Volume - Fruit Pectins and Glazed Fruit category 65
Table 37: Brand Value and Volume - Dessert Mixes category 66
Table 38: Brand Value and Volume - Other Baking Mixes category 66
Table 39: Brand Value and Volume - Hot Cereals category 67
Table 40: Brand Value and Volume - Ready-to-Eat Cereals category 67
Table 41: Brand Value and Volume - Granola/Muesli/Yogurt Bars category 68
Table 42: Brand Value and Volume - Other Cereal Bars category 68
Table 43: Brand Value and Volume - Bread Substitutes category 69
Table 44: Brand Value and Volume - Plain Crackers category 69
Table 45: Brand Value and Volume - Other Crackers category 69
Table 46: Consumption of Bakery & Cereals by Gender and markets (Kg Million, 2016) 95
Table 47: Consumption of Bakery & Cereals by age and markets (Kg Million, 2016) 96
Table 48: Consumption of Bakery & Cereals by education and markets (Kg Million, 2016) 97
Table 49: Consumption of Bakery & Cereals by urbanization and markets (Kg Million, 2016) 98
Table 50: Market Definitions 101
Table 51: Category Definitions 102
Table 52: Category Definitions 103
Table 53: Category Definitions 104
Table 54: Category Definitions 105
Table 55: Channel Definitions 106
Table 56: Health & Wellness: Product Attributes-Food Minus 107
Table 57: Health & Wellness: Product Attributes - Free From 108
Table 58: Health & Wellness: Product Attributes - Functional & Fortified 109
Table 59: Health & Wellness: Product Attributes - Naturally Healthy 110
Table 60: Health & Wellness: Product Attributes - Food Intolerance 111
Table 61: Health & Wellness: Consumer Benefits - Health Management 112
Table 62: Health & Wellness: Analysis by Consumer Benefits 113
Table 63: Health & Wellness: Consumer Benefits - Performance 114
Table 64: Market Value for Baking Ingredients - by category (E Million) 2011-2021 115
Table 65: Market Value for Baking Mixes - by category (E Million) 2011-2021 116
Table 66: Market Value for Bread & Rolls - by category (E Million) 2011-2021 117
Table 67: Market Value for Breakfast Cereals - by category (E Million) 2011-2021 117
Table 68: Market Value for Cakes, Pastries & Sweet Pies - by category (E Million) 2011-2021 118
Table 69: Market Value for Cereal Bars - by category (E Million) 2011-2021 118
Table 70: Market Value for Cookies (Sweet Biscuits) - by category (E Million) 2011-2021 119
Table 71: Market Value for Dough Products - by category (E Million) 2011-2021 120
Table 72: Market Value for Energy Bars - by category (E Million) 2011-2021 120
Table 73: Market Value for Morning Goods - by category (E Million) 2011-2021 120
Table 74: Market Value for Savory Biscuits - by category (E Million) 2011-2021 121
Table 75: Market Value for Baking Ingredients - by category (US$ Million) 2011-2021 122
Table 76: Market Value for Baking Mixes - by category (US$ Million) 2011-2021 123
Table 77: Market Value for Bread & Rolls - by category (US$ Million) 2011-2021 124
Table 78: Market Value for Breakfast Cereals - by category (US$ Million) 2011-2021 124
Table 79: Market Value for Cakes, Pastries & Sweet Pies - by category (US$ Million) 2011-2021 125
Table 80: Market Value for Cereal Bars - by category (US$ Million) 2011-2021 125
Table 81: Market Value for Cookies (Sweet Biscuits) - by category (US$ Million) 2011-2021 126
Table 82: Market Value for Dough Products - by category (US$ Million) 2011-2021 126
Table 83: Market Value for Energy Bars - by category (US$ Million) 2011-2021 127
Table 84: Market Value for Morning Goods - by category (US$ Million) 2011-2021 127
Table 85: Market Value for Savory Biscuits - by category (US$ Million) 2011-2021 128
Table 86: Market Volume for Baking Ingredients - by category (Kg Million) 2011-2021 129
Table 87: Market Volume for Baking Mixes - by category (Kg Million) 2011-2021 130
Table 88: Market Value for Bread & Rolls - by category (Kg Million) 2011-2021 131
Table 89: Market Volume for Breakfast Cereals - by category (Kg Million) 2011-2021 131
Table 90: Market Volume for Cakes, Pastries & Sweet Pies - by category (Kg Million) 2011-2021 132
Table 91: Market Volume for Cereal Bars - by category (Kg Million) 2011-2021 132
Table 92: Market Volume for Cookies (Sweet Biscuits) - by category (Kg Million) 2011-2021 133
Table 93: Market Volume for Dough Products - by category (Kg Million) 2011-2021 133
Table 94: Market Volume for Energy Bars - by category (Kg Million) 2011-2021 134
Table 95: Market Volume for Morning Goods - by category (Kg Million) 2011-2021 134
Table 96: Market Volume for Savory Biscuits - by category (Kg Million) 2011-2021 135
Table 97: Components of change- by Market 136
Table 98: Bakery & Cereals Sales Distribution in Egypt- by Markets (E Million), 2016 137
Table 99: Key Health & Wellness product attributes driving sales in Egypt (E Million) 138
Table 100: Key Health & Wellness consumer benefits driving sales in Egypt (E Million) 138
Table 101: Packaging Material (in Million pack units) 139
Table 102: Container Type (in Million pack units) 139
Table 103: Closure Type (in Million pack units) 140
Table 104: Outer Type (in Million pack units) 140
Table 105: Exchange Rates: (US$-E), 2011-2021 141
Table 106: GDP Per Capita (E) 141
Table 107: Population 142
Table 108: Consumer Price Index 142
Table 109: Age Profile (Millions of Persons) 142

List of Figures
Figure 1: Volume share of Egypt in the global and Middle East & African Bakery & Cereals sector, 2011-2021 4
Figure 2: Egypt compared to other top four countries in Middle East & Africa - market size, growth, and competitive landscape 5
Figure 3: Market size analysis by value and volume, Bakery & Cereals sector, 2011-2021 6
Figure 4: Per capita consumption in Egypt compared to global and Middle East & African average, 2011-2021 7
Figure 5: Degree of trading up/down in the Egyptian Bakery & Cereals sector, 2015-2016 8
Figure 6: Value and volume growth analysis by markets, 2016-2021 9
Figure 7: Per capita consumption (by markets) in Egypt compared to global and Middle East & African average, 2016 11
Figure 8: Value and volume growth analysis, Baking Ingredients market, 2011-2021 12
Figure 9: Value and volume growth analysis, Baking Mixes market, 2011-2021 15
Figure 10: Value and volume growth analysis, Bread & Rolls market, 2011-2021 18
Figure 11: Value and volume growth analysis, Breakfast Cereals market, 2011-2021 20
Figure 12: Value and volume growth analysis, Cakes, Pastries & Sweet Pies market, 2011-2021 22
Figure 13: Value and volume growth analysis, Cereal Bars market, 2011-2021 24
Figure 14: Value and volume growth analysis, Cookies (Sweet Biscuits) market, 2011-2021 26
Figure 15: Value and volume growth analysis, Dough Products market, 2011-2021 29
Figure 16: Value and volume growth analysis, Energy Bars market, 2011-2021 31
Figure 17: Value and volume growth analysis, Morning Goods market, 2011-2021 32
Figure 18: Value and volume growth analysis, Savory Biscuits market, 2011-2021 34
Figure 19: Distribution channel share, Bakery & Cereals, 2011-2016 36
Figure 20: Distribution channel share, Baking Ingredients market, 2011-2016 37
Figure 21: Distribution channel share, Baking Mixes market, 2011-2016 38
Figure 22: Distribution channel share, Bread & Rolls market, 2011-2016 39
Figure 23: Distribution channel share, Breakfast Cereals market, 2011-2016 40
Figure 24: Distribution channel share, Cakes, Pastries & Sweet Pies market, 2011-2016 41
Figure 25: Distribution channel share, Cereal Bars market, 2011-2016 42
Figure 26: Distribution channel share, Cookies (Sweet Biscuits) market, 2011-2016 43
Figure 27: Distribution channel share, Dough Products market, 2011-2016 44
Figure 28: Distribution channel share, Energy Bars market, 2011-2016 45
Figure 29: Distribution channel share, Morning Goods market, 2011-2016 46
Figure 30: Distribution channel share, Savory Biscuits market, 2011-2016 47
Figure 31: Leading brands in the Egyptian Bakery & Cereals sector, value and volume share, 2016 48
Figure 32: Leading brands in the Baking Ingredients market, value and volume share, 2016 52
Figure 33: Leading brands in the Baking Mixes market, value and volume share, 2016 53
Figure 34: Leading brands in the Bread & Rolls market, value and volume share, 2016 54
Figure 35: Leading brands in the Breakfast Cereals market, value and volume share, 2016 55
Figure 36: Leading brands in the Cakes, Pastries & Sweet Pies market, value and volume share, 2016 56
Figure 37: Leading brands in the Cereal Bars market, value and volume share, 2016 57
Figure 38: Leading brands in the Cookies (Sweet Biscuits) market, value and volume share, 2016 58
Figure 39: Leading brands in the Dough Products market, value and volume share, 2016 60
Figure 40: Leading brands in the Energy Bars market, value and volume share, 2016 61
Figure 41: Leading brands in the Morning Goods market, value and volume share, 2016 62
Figure 42: Leading brands in the Savory Biscuits market, value and volume share, 2016 63
Figure 43: Private label penetration by markets (value terms), 2016 70
Figure 44: Growth analysis, private label and brands, (2011-2016) 71
Figure 45: Value of Health & Wellness claims by market, US$ million, 2016-2021 72
Figure 46: Value analysis by Health & Wellness product attributes, 2016 73
Figure 47: Volume analysis by Health & Wellness product attributes, 2016 74
Figure 48: Value analysis by Health & Wellness consumer benefits, 2016 75
Figure 49: Volume analysis by Health & Wellness consumer benefits, 2016 76
Figure 50: Leading companies in the Health & Wellness market by value, 2016 - Breakfast Cereals 77
Figure 51: Leading companies in the Health & Wellness market by value, 2016 - Cakes, Pastries & Sweet Pies 77
Figure 52: Leading companies in the Health & Wellness market by value, 2016 - Cereal Bars 78
Figure 53: Leading companies in the Health & Wellness market by value, 2016 - Cookies (Sweet Biscuits) 78
Figure 54: Leading companies in the Health & Wellness market by value, 2016 - Savory Biscuits 79
Figure 55: Packaging share and growth analysis by packaging material, 2011-2021 80
Figure 56: Use of packaging material by markets (in pack units), 2016 81
Figure 57: Packaging share and growth analysis by container type, 2011-2021 82
Figure 58: Use of container type by markets (in pack units), 2016 83
Figure 59: Packaging share and growth analysis by closure type, 2011-2021 84
Figure 60: Use of closure type by markets (in pack units), 2016 85
Figure 61: Packaging share and growth analysis by outer type, 2011-2021 86
Figure 62: Use of outer type by markets (in pack units), 2016 87
Figure 63: Relative comparison of countries based on PEST analysis 88
Figure 64: Egypts GDP per capita, 2011-2016 91
Figure 65: Population growth in Egypt, 2011-2016 92
Figure 66: Consumer Price Index, Egypt, 2010-2016 93
Figure 67: Age Profile, Egypt, 2016 94
Figure 68: Consumption of Bakery & Cereals by Gender, Egypt, 2016 95
Figure 69: Consumption of Bakery & Cereals by age, Egypt, 2016 96
Figure 70: Consumption of Bakery & Cereals by education, Egypt, 2016 97
Figure 71: Consumption of Bakery & Cereals by urbanization, Egypt, 2016 98
Figure 72: About GlobalData 143

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