Country Profile: Hot Drinks Sector in Austria

Country Profile: Hot Drinks Sector in Austria

Nov 2017 GlobalData Alcoholic Beverages76 Pages Price :
$ 875
Country Profile: Hot Drinks Sector in Austria

Summary

The Hot Drinks Sector in Austria is driven by rising disposable income of Austrians and demand for premium products that offer a relishing experience to the consumers. Of all the markets, Hot Coffee is the largest market in both value and volume terms, while Other Hot Drinks market is forecast to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets accounted for the leading distribution share in the Austrian Hot Drinks sector. Paper & Board is the most commonly used package material in the sector. Illycaff spa , Tchibo GmbH, Teekanne are the leading market players in the Austrian Hot Drinks sector.

GlobalDatas Country Profile report on the Hot Drinks sector in Austria provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Hot Coffee, Hot Tea and Other Hot drinks with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Paper & Board, Rigid Plastics, Rigid Metal and others; pack type data for: Carton, Bag/Sachet, Tub, Bottle, Jar and Stand Up Pouch.

Scope

- The Austrian Hot Drinks sector accounted for a volume share of 2.27% of the regional (Western Europe) market in 2016.
- Hot Coffee was the largest market in value terms, while Other Hot Drinks market is expected to record the fastest CAGR, during 2016-2021.
- Hypermarkets & Supermarkets accounts for a leading value share in the distribution of Hot Drinks in Austria.
- Illy is the leading brand in the Austrian Hot Drinks Sector
- Paper & Board is the most commonly used package material in the Austrian Hot Drinks Sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Hot Drinks products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the sector that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Austria in the global and regional context 3
3.1. Austrias share in the Global and Western European Hot Drinks sector 3
3.2. Austria compared to other leading countries in Western Europe 4
4. Market size analysis - Hot Drinks Sector 5
4.1. Value and volume analysis - Hot Drinks sector in Austria 5
4.2. Per capita consumption - Austria compared to Western Europe and globally 6
4.3. Value and volume analysis by markets in the Hot Drinks sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Hot Coffee 10
5.3. Market analysis: Hot Tea 12
5.4. Market analysis: Other Hot Drinks 15
6. Distribution analysis 17
6.1. Distribution channel share analysis: Hot Drinks Sector 17
6.2. Distribution channel share analysis: Hot Coffee 18
6.3. Distribution channel share analysis: Hot Tea 19
6.4. Distribution channel share analysis: Other Hot Drinks 20
7. Competitive landscape 21
7.1. Brand share analysis by sector 21
7.2. Brand share analysis by markets 24
7.3. Brand share analysis by category 30
7.3.1. Hot Coffee 30
7.4. Private label share analysis 33
8. Packaging analysis 35
8.1. Packaging share and growth analysis by package material 35
8.2. Packaging share analysis by package material 36
8.3. Packaging share and growth analysis by pack type 37
8.4. Packaging share analysis by pack type 38
8.5. Packaging share and growth analysis by closure type 39
8.6. Packaging share analysis by closure type 40
8.7. Packaging share and growth analysis by primary outer type 41
8.8. Packaging share analysis by primary outer type 42
9. Macroeconomic analysis 43
9.1. GDP per Capita 46
9.2. Population and population growth 47
9.3. Consumer Price Index 48
9.4. Population breakdown by age 49
10. Consumergraphics 50
10.1. Consumption by Gender 50
10.2. Consumption by Age 51
10.3. Consumption by Education 52
10.4. Consumption by Degree of Urbanization 53
11. Methodology 54
12. Definitions 55
13. Appendix 58
14. About GlobalData 69
15. Disclaimer 70
16. Contact Us 71

List of Tables
Table 1: Volume share of Austria in the global and Western Europe Hot Drinks sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Hot Coffee market by categories, 2011-2021 11
Table 4: Volume analysis of the Hot Coffee market by categories, 2011-2021 11
Table 5: Value analysis of the Hot Tea market by categories, 2011-2021 13
Table 6: Volume analysis of the Hot Tea market by categories, 2011-2021 14
Table 7: Value analysis of the Other Hot Drinks market by categories, 2011-2021 16
Table 8: Volume analysis of the Other Hot Drinks market by categories, 2011-2021 16
Table 9: Brand Value and Volume - Hot Drinks sector(Off-trade), 2016 22
Table 10: Brand Value and Volume - Hot Coffee market(Off-trade), 2016 25
Table 11: Brand Value and Volume - Hot Tea market(Off-trade), 2016 27
Table 12: Brand Value and Volume - Other Hot Drinks market(Off-trade), 2016 29
Table 13: Brand Value and Volume - Coffee Beans category(Off-trade), 2016 30
Table 14: Brand Value and Volume - Instant Coffee category(Off-trade), 2016 31
Table 15: Brand Value and Volume - Roast and Ground Coffee category(Off-trade), 2016 31
Table 16: Consumption of Hot Drinks by gender and markets (Million Kg, 2016) 50
Table 17: Consumption of Hot Drinks by age and markets (Million Kg, 2016) 51
Table 18: Consumption of Hot Drinks by education and markets (Million Kg, 2016) 52
Table 19: Consumption of Hot Drinks by degree of urbanization and markets (Million Kg, 2016) 53
Table 20: Market Definitions 55
Table 21: Category Definitions 56
Table 22: Channel Definitions 57
Table 23: Market Value for Hot Coffee - by category ( Million), 2011-2021 58
Table 24: Market Value for Hot Coffee - by category (US$ Million), 2011-2021 58
Table 25: Market Volume for Hot Coffee - by category (Million Kg), 2011-2021 59
Table 26: Market Value for Hot Tea - by category ( Million), 2011-2021 59
Table 27: Market Value for Hot Tea - by category (US$ Million), 2011-2021 60
Table 28: Market Volume for Hot Tea - by category (Million Kg), 2011-2021 60
Table 29: Market Value for Other Hot Drinks - by category ( Million), 2011-2021 61
Table 30: Market Value for Other Hot Drinks - by category (US$ Million), 2011-2021 61
Table 31: Market Volume for Other Hot Drinks - by category (Million Kg), 2011-2021 62
Table 32: Sector Value for Hot Drinks - by market ( Million), 2011-2021 62
Table 33: Sector Value for Hot Drinks - by market (US$ Million), 2011-2021 63
Table 34: Sector Volume for Hot Drinks - by market (Million Kg), 2011-2021 63
Table 35: Hot Drinks Sales Distribution in Austria - by Markets ( Million), 2016 64
Table 36: Package Material (in Million pack units) 65
Table 37: Pack Type (in Million pack units) 65
Table 38: Closure Type (in Million pack units) 66
Table 39: Primary Outer Type (in Million pack units) 66
Table 40: Exchange Rates: (US$-), 2011-2021 67
Table 41: GDP Per Capita (), 2011-2016 67
Table 42: Population, 2011-2016 67
Table 43: Consumer Price Index, 2011-2016 68
Table 44: Age Profile (in Millions), 2016 68

List of Figures
Figure 1: Austria compared to the other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Hot Drinks sector, 2011-2021 5
Figure 3: Per capita consumption in Austria compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Austria compared to global and Western European average, 2016 9
Figure 6: Value and volume growth analysis, Hot Coffee market, 2011-2021 10
Figure 7: Value and volume growth analysis, Hot Tea market, 2011-2021 12
Figure 8: Value and volume growth analysis, Other Hot Drinks market, 2011-2021 15
Figure 9: Distribution channel share (value), Hot Drinks Sector, 2011-2016 17
Figure 10: Distribution channel share (value), Hot Coffee market, 2011-2016 18
Figure 11: Distribution channel share (value), Hot Tea market, 2011-2016 19
Figure 12: Distribution channel share (value), Other Hot Drinks market, 2011-2016 20
Figure 13: Leading brands in the Austrian Hot Drinks sector, value and volume share, 2016 21
Figure 14: Leading brands in the Hot Coffee market, value and volume share, 2016 24
Figure 15: Leading brands in the Hot Tea market, value and volume share, 2016 26
Figure 16: Leading brands in the Other Hot Drinks market, value and volume share, 2016 28
Figure 17: Private label penetration by markets (value terms), 2016 33
Figure 18: Growth analysis, private label and brands, (2011-2016) 34
Figure 19: Packaging share and growth analysis by package material, 2011-2021 35
Figure 20: Use of package material by markets (in pack units), 2016 36
Figure 21: Packaging share and growth analysis by pack type, 2011-2021 37
Figure 22: Use of pack type by markets (in pack units), 2016 38
Figure 23: Packaging share and growth analysis by closure type, 2011-2021 39
Figure 24: Use of closure type by markets (in pack units), 2016 40
Figure 25: Packaging share and growth analysis by primary outer type, 2011-2021 41
Figure 26: Use of primary outer type by markets (in pack units), 2016 42
Figure 27.1: Relative comparison of countries based on PEST analysis 43
Figure 28: Austrias GDP per capita, 2011-2016 46
Figure 29: Population growth in Austria, 2011-2016 47
Figure 30: Consumer Price Index, Austria, 2010-2016 48
Figure 31: Age Profile, Austria, 2016 49
Figure 32: Consumption of Hot Drinks by gender, Austria, 2016 50
Figure 33: Consumption of Hot Drinks by age, Austria, 2016 51
Figure 34: Consumption of Hot Drinks by education, Austria, 2016 52
Figure 35: Consumption of Hot Drinks by degree of urbanization, Austria, 2016 53
Figure 36: About GlobalData 69

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