Country Profile: Spirits Sector in Ireland

Country Profile: Spirits Sector in Ireland

Oct 2017 GlobalData Alcoholic Beverages95 Pages Price :
$ 875
Country Profile: Spirits Sector in Ireland

Summary

An ageing population, high alcohol excise taxes and growing concern for health and wellness among Irish consumers is resulting in declining demand in the Irish Spirits sector. Of all the markets, Whiskey is the largest in value terms, while Brandy is forecast to register the fastest growth during 2016-2021. Hypermarkets & Supermarkets account for the leading share in the distribution of Spirits in the country. Glass is the only package material used, while Bottle was the only pack type used in the Irish Spirits sector in 2016. Diageo PLC, UK, Pernod Ricard SA, and Bacardi Limited are the leading market players in the Irish Spirits sector.

GlobalDatas Country Profile report on the Spirits sector in Ireland provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

- Whiskey is the largest market in value terms in the Irish Spirits sector.
- The Brandy market is forecast to register the fastest growth during 2016-2021.
- Per capita consumption in the Vodka market is noticeably higher compared to other markets in Ireland.
- Hypermarkets & Supermarkets held the leading share in the distribution of Spirits, followed by On-trade transactions.
- Smirnoff accounts for the leading share in the Irish Spirits sector.
- Glass is the only package material used, while Bottle was the only pack type used in the Irish Spirits sector in 2016.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Ireland in the global and regional context 3
3.1. Irelands share in the Global and Western European Spirits sector 3
3.2. Ireland compared to other leading countries in Western Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Ireland 5
4.2. Per capita consumption - Ireland compared to Western Europe and globally 6
4.3. Value and volume analysis of markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin & Genever 12
5.4. Market analysis: Liqueurs 13
5.5. Market analysis: Rum 15
5.6. Market analysis: Specialty Spirits 17
5.7. Market analysis: Tequila & Mezcal 18
5.8. Market analysis: Vodka 19
5.9. Market analysis: Whiskey 21
6. Distribution analysis 23
6.1. Distribution channel share analysis: Spirits 23
6.2. Distribution channel share analysis: Brandy 24
6.3. Distribution channel share analysis: Gin & Genever 25
6.4. Distribution channel share analysis: Liqueurs 26
6.5. Distribution channel share analysis: Rum 27
6.6. Distribution channel share analysis: Specialty Spirits 28
6.7. Distribution channel share analysis: Tequila & Mezcal 29
6.8. Distribution channel share analysis: Vodka 30
6.9. Distribution channel share analysis: Whiskey 31
7. Competitive landscape 32
7.1. Brand share analysis by sector 32
7.2. Brand share analysis by markets 35
7.3. Brand share analysis by category 44
7.3.1. Brandy 44
7.3.2. Liqueurs 45
7.3.3. Rum 46
7.3.4. Specialty Spirits 47
7.3.5. Vodka 48
7.3.6. Whiskey 49
8. Packaging analysis 51
8.1. Packaging share and growth analysis by package material 51
8.2. Packaging share analysis by package material 52
8.3. Packaging share and growth analysis by pack type 53
8.4. Packaging share analysis by pack type 54
8.5. Packaging share and growth analysis by closure type 55
8.6. Packaging share analysis by closure type 56
8.7. Packaging share and growth analysis by primary outer type 57
8.8. Packaging share analysis by primary outer type 58
9. Macroeconomic analysis 59
9.1. GDP per Capita 62
9.2. Population and population growth 63
9.3. Consumer Price Index 64
9.4. Population breakdown by age 65
10. Consumergraphics 66
10.1. Consumption by Gender 66
10.2. Consumption by Age 67
10.3. Consumption by Education 68
10.4. Consumption by Degree of Urbanization 69
11. Methodology 70
12. Definitions 71
13. Appendix 74
14. About GlobalData 86
15. Disclaimer 87
16. Contact Us 88

List of Tables
Table 1: Volume share of Ireland in the global and Western Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Per capita consumption* (by markets) in Ireland , Western Europe and Global average, 2016 9
Table 4: Value analysis of Brandy market categories, 2011-2021 11
Table 5: Volume analysis of Brandy market by categories, 2011-2021 11
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 14
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 14
Table 8: Value analysis of Rum market categories, 2011-2021 16
Table 9: Volume analysis of Rum market by categories, 2011-2021 16
Table 10: Value analysis of Vodka market categories, 2011-2021 20
Table 11: Volume analysis of Vodka market by categories, 2011-2021 20
Table 12: Value analysis of Whiskey market by categories, 2011-2021 22
Table 13: Volume analysis of Whiskey market by categories, 2011-2021 22
Table 14: Brand Volume - Spirits sector, 2016 33
Table 15: Brand Volume - Brandy market, 2016 35
Table 16: Brand Volume - Gin & Genever market, 2016 36
Table 17: Brand Volume - Liqueurs market, 2016 37
Table 18: Brand Volume - Rum market, 2016 38
Table 19: Brand Volume - Specialty Spirits market, 2016 39
Table 20: Brand Volume - Tequila & Mezcal market, 2016 40
Table 21: Brand Volume - Vodka market, 2016 41
Table 22: Brand Volume - Whiskey market, 2016 42
Table 23: Brand Volume - Cognac category 44
Table 24: Brand Volume - Other Grape Brandy category, 2016 44
Table 25: Brand Volume - Bitters category, 2016 45
Table 26: Brand Volume - Cream Liqueurs category, 2016 45
Table 27: Brand Volume - Fruit Liqueurs category, 2016 45
Table 28: Brand Volume - Other Liqueurs category, 2016 45
Table 29: Brand Volume - Dark Rum category, 2016 46
Table 30: Brand Volume - Light Rum category, 2016 46
Table 31: Brand Volume - Other Specialty Spirits category, 2016 47
Table 32: Brand Volume - Flavored Vodka category, 2016 48
Table 33: Brand Volume - Unflavored Vodka category, 2016 48
Table 34: Brand Volume - American Whiskey category, 2016 49
Table 35: Brand Volume - Canadian Whiskey category, 2016 49
Table 36: Brand Volume - Irish Whiskey category, 2016 49
Table 37: Brand Volume - Scotch Whisky category, 2016 50
Table 38: Consumption of Spirits by gender and markets (Million Liters, 2016) 66
Table 39: Consumption of Spirits by age and markets (Million Liters, 2016) 67
Table 40: Consumption of Spirits by education and markets (Thousand Liters, 2016) 68
Table 41: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 69
Table 42: Market Definitions 71
Table 43: Category Definitions 72
Table 44: Channel Definitions 73
Table 45: Market Value for Brandy - by category ( Million) 2011-2021 74
Table 46: Market Value for Brandy - by category (US$ Million) 2011-2021 74
Table 47: Market Volume for Brandy - by category (Million Liters) 2011-2021 75
Table 48: Market Value for Liqueurs - by category ( Million) 2011-2021 75
Table 49: Market Value for Liqueurs - by category (US$ Million) 2011-2021 76
Table 50: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 76
Table 51: Market Value for Rum - by category ( Million) 2011-2021 77
Table 52: Market Value for Rum - by category (US$ Million) 2011-2021 77
Table 53: Market Volume for Rum - by category (Million Liters) 2011-2021 78
Table 54: Market Value for Specialty Spirits - by category ( Million) 2011-2021 78
Table 55: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 78
Table 56: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 79
Table 57: Market Value for Vodka - by category ( Million) 2011-2021 79
Table 58: Market Value for Vodka - by category (US$ Million) 2011-2021 79
Table 59: Market Volume for Vodka - by category (Million Liters) 2011-2021 80
Table 60: Market Value for Whiskey - by category ( Million) 2011-2021 80
Table 61: Market Value for Whiskey - by category (US$ Million) 2011-2021 81
Table 62: Market Volume for Whiskey - by category (Million Liters) 2011-2021 81
Table 63: Spirits Sales Distribution in Germany - by Markets (Million Liters), 2016 82
Table 64: Package Material (in Million pack units) 82
Table 65: Pack Type (in Million pack units) 83
Table 66: Closure Type (in Million pack units) 83
Table 67: Primary Outer Type (in Million pack units) 83
Table 68: Exchange Rates: (US$-), 2011-2021 84
Table 69: GDP Per Capita (), 2011-2016 84
Table 70: Population. 2011-2016 84
Table 71: Consumer Price Index, 2011-2016 84
Table 72: Age Profile (Millions of Persons), 2016 85

List of Figures
Figure 1: Ireland compared to other top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption* in Ireland compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 6: Value and volume growth analysis, Gin & Genever market, 2011-2021 12
Figure 7: Value and volume growth analysis, Liqueurs market, 2011-2021 13
Figure 8: Value and volume growth analysis, Rum market, 2011-2021 15
Figure 9: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17
Figure 10: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 18
Figure 11: Value and volume growth analysis, Vodka market, 2011-2021 19
Figure 12: Value and volume growth analysis, Whiskey market, 2011-2021 21
Figure 13: Distribution channel share (Volume), Spirits, 2011-2016 23
Figure 14: Distribution channel share (Volume), Brandy market, 2011-2016 24
Figure 15: Distribution channel share (Volume), Gin & Genever market, 2011-2016 25
Figure 16: Distribution channel share (Volume), Liqueurs market, 2011-2016 26
Figure 17: Distribution channel share (Volume), Rum market, 2011-2016 27
Figure 18: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 28
Figure 19: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 29
Figure 20: Distribution channel share (Volume), Vodka market, 2011-2016 30
Figure 21: Distribution channel share (Volume), Whiskey market, 2011-2016 31
Figure 22: Leading brands in the Irish Spirits sector, volume share, 2016 32
Figure 23: Leading brands in the Brandy market, volume share, 2016 35
Figure 24: Leading brands in the Gin & Genever market, volume share, 2016 36
Figure 25: Leading brands in the Liqueurs market, volume share, 2016 37
Figure 26: Leading brands in the Rum market, volume share, 2016 38
Figure 27: Leading brands in the Specialty Spirits market, volume share, 2016 39
Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 40
Figure 29: Leading brands in the Vodka market, volume share, 2016 41
Figure 30: Leading brands in the Whiskey market, volume share, 2016 42
Figure 31: Packaging share and growth analysis by package material, 2011-2021 51
Figure 32: Use of package material by markets (in pack units), 2016 52
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 53
Figure 34: Use of pack type by markets (in pack units), 2016 54
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 55
Figure 36: Use of closure type by markets (in pack units), 2016 56
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 57
Figure 38: Use of primary outer type by markets (in pack units), 2016 58
Figure 39: Relative comparison of countries based on PEST analysis 59
Figure 40: Irelands GDP per capita, 2011-2016 62
Figure 41: Population growth in Ireland, 2011-2016 63
Figure 42: Consumer Price Index, Ireland, 2010-2016 64
Figure 43: Age Profile, Ireland, 2016 65
Figure 44: Consumption of Spirits by gender, Ireland, 2016 66
Figure 45: Consumption of Spirits by age, Ireland, 2016 67
Figure 46: Consumption of Spirits by education, Ireland, 2016 68
Figure 47: Consumption of Spirits by degree of urbanization, Ireland, 2016 69
Figure 48: About GlobalData 86

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