Country Profile: Spirits Sector in Poland

Country Profile: Spirits Sector in Poland

Aug 2017 GlobalData Alcoholic Beverages109 Pages Price :
$ 875
Country Profile: Spirits Sector in Poland

Summary

GlobalDatas "Country Profile: Spirits Sector in Poland", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

Rising disposable income and increase in employment rate, allows consumers to spend more on Spirits products in the country. The sector is led by the Vodka market, while Whiskey is expected to register the fastest growth during 2016-2021, in value terms. Hypermarkets & Supermarkets is the leading distribution channel of Spirits products in the country. Glass is the most commonly used package material and is also expected to register the fastest growth during 2016-2021. Marie Brizard Wine & Spirits SA and Stock Spirits Group, Incorporated are the leading players in the sector.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

- Vodka is the largest market in value and volume terms in the Polish Spirits sector
- Per capita consumption of Vodka in the Polish Spirits sector is higher when compared to the regional and global levels
- Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Poland
- Krupnik accounts for the leading share in the Polish Spirits sector
- Glass is the most commonly used package material in the Polish Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Poland in the global and regional context 3
3.1. Polish share in the Global and Eastern European Spirits sector 3
3.2. Poland compared to other leading countries in Eastern Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Poland 5
4.2. Per capita consumption - Poland compared to Eastern Europe and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 14
5.4. Market analysis: Liqueurs 15
5.5. Market analysis: Rum 18
5.6. Market analysis: Specialty Spirits 21
5.7. Market analysis: Tequila & Mezcal 24
5.8. Market analysis: Vodka 25
5.9. Market analysis: Whiskey 28
6. Distribution analysis 31
6.1. Distribution channel share analysis: Spirits 31
6.2. Distribution channel share analysis: Brandy 32
6.3. Distribution channel share analysis: Gin & Genever 33
6.4. Distribution channel share analysis: Liqueurs 34
6.5. Distribution channel share analysis: Rum 35
6.6. Distribution channel share analysis: Specialty Spirits 36
6.7. Distribution channel share analysis: Tequila & Mezcal 37
6.8. Distribution channel share analysis: Vodka 38
6.9. Distribution channel share analysis: Whiskey 39
7. Competitive landscape 40
7.1. Brand share analysis by sector 40
7.2. Brand share analysis by markets 43
7.3. Brand share analysis by category 50
7.3.1. Brandy 50
7.3.2. Liqueurs 52
7.3.3. Rum 53
7.3.4. Vodka 54
7.3.5. Whiskey 56
7.4. Private label share analysis 58
8. Packaging analysis 60
8.1. Packaging share and growth analysis by package material 60
8.2. Packaging share analysis by package material 61
8.3. Packaging share and growth analysis by pack type 62
8.4. Packaging share analysis by pack type 63
8.5. Packaging share and growth analysis by closure type 64
8.6. Packaging share analysis by closure type 65
8.7. Packaging share and growth analysis by primary outer type 66
8.8. Packaging share analysis by primary outer type 67
9. Macroeconomic analysis 68
9.1. GDP per Capita 71
9.2. Population and population growth 72
9.3. Consumer Price Index 73
9.4. Population breakdown by age 74
10. Consumergraphics 75
10.1. Consumption by Gender 75
10.2. Consumption by Age 76
10.3. Consumption by Education 77
10.4. Consumption by Urbanization 78
11. Methodology 79
12. Definitions 80
13. Appendix 84
14. About GlobalData 99
15. Disclaimer 100
16. Contact Us 101

List of Tables
Table 1: Volume share of Poland in the global and Eastern Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Value analysis by of Brandy market categories, 2011-2021 12
Table 4: Volume analysis of Brandy market by categories, 2011-2021 13
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 16
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 17
Table 7: Value analysis by of Rum market categories, 2011-2021 19
Table 8: Volume analysis of Rum market by categories, 2011-2021 20
Table 9: Value analysis of Speciality Spirits market by categories, 2011-2021 22
Table 10: Volume analysis of Speciality Spirits market by categories, 2011-2021 23
Table 11: Value analysis by of Vodka market categories, 2011-2021 26
Table 12: Volume analysis of Vodka market by categories, 2011-2021 27
Table 13: Value analysis of Whiskey market by categories, 2011-2021 29
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 30
Table 15: Brand Volume - Spirits sector, 2016 41
Table 16: Brand Volume - Brandy market, 2016 43
Table 17: Brand Volume - Gin & Genever market, 2016 44
Table 18: Brand Volume - Liqueurs market, 2016 45
Table 19: Brand Volume - Rum market, 2016 46
Table 20: Brand Volume - Vodka market, 2016 47
Table 21: Brand Volume - Whiskey market, 2016 49
Table 22: Brand Volume - Armagnac category 50
Table 23: Brand Volume - Cognac category 50
Table 24: Brand Volume - Fruit Brandy category 50
Table 25: Brand Volume - Other Grape Brandy category, 2016 51
Table 26: Brand Volume - Bitters category, 2016 52
Table 27: Brand Volume - Dark Rum category, 2016 53
Table 28: Brand Volume - Light Rum category, 2016 53
Table 29: Brand Volume - Flavored Vodka category, 2016 54
Table 30: Brand Volume - Unflavored Vodka category, 2016 54
Table 31: Brand Volume - American Whiskey category, 2016 56
Table 32: Brand Volume - Canadian Whiskey category, 2016 56
Table 33: Brand Volume - Irish Whiskey category, 2016 56
Table 34: Brand Volume - Scotch Whisky category, 2016 56
Table 35: Brand Volume - Other Whiskey category, 2016 57
Table 36: Consumption of Spirits by gender and markets (Million Liters, 2016) 75
Table 37: Consumption of Spirits by age and markets (Million Liters, 2016) 76
Table 38: Consumption of Spirits by education and markets (Million Liters, 2016) 77
Table 39: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 78
Table 40: Market Definitions 80
Table 41: Category Definitions 81
Table 42: Channel Definitions 83
Table 43: Market Value for Brandy - by category (ZI Million) 2011-2021 84
Table 44: Market Value for Brandy - by category (US$ Million) 2011-2021 84
Table 45: Market Volume for Brandy - by category (Million Liters) 2011-2021 85
Table 46: Market Value for Liqueurs - by category (ZI Million) 2011-2021 85
Table 47: Market Value for Liqueurs - by category (US$ Million) 2011-2021 86
Table 48: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 86
Table 49: Market Value for Rum - by category (ZI Million) 2011-2021 87
Table 50: Market Value for Rum - by category (US$ Million) 2011-2021 87
Table 51: Market Volume for Rum - by category (Million Liters) 2011-2021 88
Table 52: Market Value for Specialty Spirits - by category (ZI Million) 2011-2021 88
Table 53: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 89
Table 54: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 90
Table 55: Market Value for Vodka - by category (ZI Million) 2011-2021 90
Table 56: Market Value for Vodka - by category (US$ Million) 2011-2021 91
Table 57: Market Volume for Vodka - by category (Million Liters) 2011-2021 91
Table 58: Market Value for Whiskey - by category (ZI Million) 2011-2021 92
Table 59: Market Value for Whiskey - by category (US$ Million) 2011-2021 92
Table 60: Market Volume for Whiskey - by category (Million Liters) 2011-2021 93
Table 61: Components of change - by Market 93
Table 62: Spirits Sales Distribution in Poland - by Markets (ZI Million), 2016 94
Table 63: Package Material (in Million pack units) 94
Table 64: Pack Type (in Million pack units) 95
Table 65: Closure Type (in Million pack units) 95
Table 66: Primary Outer Type (in Million pack units) 96
Table 67: Exchange Rates: (US$-ZI), 2011-2021 97
Table 68: GDP Per Capita (ZI) 97
Table 69: Population 97
Table 70: Consumer Price Index 97
Table 71: Age Profile (Millions of Persons) 98

List of Figures
Figure 1: Poland compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption in Poland compared to global and Eastern European average, 2011-2021 6
Figure 4: Degree of trading up/down in the Polish Spirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Per capita consumption (by markets) in Poland compared to global and Eastern European average, 2016 10
Figure 7: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 8: Value and volume growth analysis, Gin & Genever market, 2011-2021 14
Figure 9: Value and volume growth analysis, Liqueurs market, 2011-2021 15
Figure 10: Value and volume growth analysis, Rum market, 2011-2021 18
Figure 11: Value and volume growth analysis, Specialty Spirits market, 2011-2021 21
Figure 12: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 24
Figure 13: Value and volume growth analysis, Vodka market, 2011-2021 25
Figure 14: Value and volume growth analysis, Whiskey market, 2011-2021 28
Figure 15: Distribution channel share (Volume), Spirits, 2011-2016 31
Figure 16: Distribution channel share (Volume), Brandy market, 2011-2016 32
Figure 17: Distribution channel share (Volume), Gin & Genever market, 2011-2016 33
Figure 18: Distribution channel share (Volume), Liqueurs market, 2011-2016 34
Figure 19: Distribution channel share (Volume), Rum market, 2011-2016 35
Figure 20: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 36
Figure 21: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 37
Figure 22: Distribution channel share (Volume), Vodka market, 2011-2016 38
Figure 23: Distribution channel share (Volume), Whiskey market, 2011-2016 39
Figure 24: Leading brands in the Polish Spirits sector, volume share, 2016 40
Figure 25: Leading brands in the Brandy market, volume share, 2016 43
Figure 26: Leading brands in the Gin & Genever market, volume share, 2016 44
Figure 27: Leading brands in the Liqueurs market, volume share, 2016 45
Figure 28: Leading brands in the Rum market, volume share, 2016 46
Figure 29: Leading brands in the Vodka market, volume share, 2016 47
Figure 30: Leading brands in the Whiskey market, volume share, 2016 49
Figure 31: Private label penetration by markets (value terms), 2016 58
Figure 32: Growth analysis, private label and brands, (2011-2016) 59
Figure 33: Packaging share and growth analysis by package material, 2011-2021 60
Figure 34: Use of package material by markets (in pack units), 2016 61
Figure 35: Packaging share and growth analysis by pack type, 2011-2021 62
Figure 36: Use of pack type by markets (in pack units), 2016 63
Figure 37: Packaging share and growth analysis by closure type, 2011-2021 64
Figure 38: Use of closure type by markets (in pack units), 2016 65
Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021 66
Figure 40: Use of primary outer type by markets (in pack units), 2016 67
Figure 41: Relative comparison of countries based on PEST analysis 68
Figure 42: Polish GDP per capita, 2011-2016 71
Figure 43: Population growth in Poland, 2011-2016 72
Figure 44: Consumer Price Index, Poland, 2010-2016 73
Figure 45: Age Profile, Poland, 2016 74
Figure 46: Consumption of Spirits by Gender, Poland, 2016 75
Figure 47: Consumption of Spirits by age, Poland, 2016 76
Figure 48: Consumption of Spirits by education, Poland, 2016 77
Figure 49: Consumption of Spirits by urbanization, Poland, 2016 78
Figure 50: About GlobalData 99

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