Country Profile: Spirits Sector in Romania

Country Profile: Spirits Sector in Romania

Aug 2017 GlobalData Alcoholic Beverages95 Pages Price :
$ 875
Country Profile: Spirits Sector in Romania

Summary

The Spirits Sector in Romania is led by the Brandy market in both value and volume terms, while the Liquers market is expected to register the fastest growth in value terms during 2016-2021. Hypermarkets & Supermarkets account for a leading share in the distribution of Spirits in the country. Glass is the most commonly used package material in the Romanian sector. Stalinskaya, Absolut and Alexandrion are the leading brands in the Spirits sector.

GlobalDatas Country Profile report on the Spirits sector in Romania provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021.
- Category coverage: Value and growth analysis for Fortified Wine, Sparkling Wine and Still Wine with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle, Stand Up Pouch, Bag-In-Box, Carton-Liquid and Can.

Scope

- The Spirits sector in Romania is forecast to grow at 5.4% CAGR in value terms during 2016-2021
- The per capita consumption of Spirits is higher in Romania compared to the global and regional level
- Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in Romania
- Stalinskaya accounts for the leading share in the Romanian Spirits sector
- Glass is the most commonly used package material in the Romanian Spirits sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. Romania in the global and regional context 3
3.1. Romanias share in the Global and Eastern European Spirits sector 3
3.2. Romania compared to other leading countries in Eastern Europe 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in Romania 5
4.2. Per capita consumption - Romania compared to Eastern Europe and globally 6
4.3. Value and volume analysis of markets in the Spirits sector 7
4.4. Growth analysis by markets 8
5. Market and category analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Brandy 10
5.3. Market analysis: Gin & Genever 12
5.4. Market analysis: Liqueurs 13
5.5. Market analysis: Rum 15
5.6. Market analysis: Specialty Spirits 17
5.7. Market analysis: Tequila & Mezcal 19
5.8. Market analysis: Vodka 20
5.9. Market analysis: Whiskey 22
6. Distribution analysis 24
6.1. Distribution channel share analysis: Spirits 24
6.2. Distribution channel share analysis: Brandy 25
6.3. Distribution channel share analysis: Gin & Genever 26
6.4. Distribution channel share analysis: Liqueurs 27
6.5. Distribution channel share analysis: Rum 28
6.6. Distribution channel share analysis: Specialty Spirits 29
6.7. Distribution channel share analysis: Tequila & Mezcal 30
6.8. Distribution channel share analysis: Vodka 31
6.9. Distribution channel share analysis: Whiskey 32
7. Competitive landscape 33
7.1. Brand share analysis by sector 33
7.2. Brand share analysis by category 43
7.2.1. Brandy 43
7.2.2. Liqueurs 45
7.2.3. Vodka 47
7.2.4. Whiskey 48
8. Packaging analysis 49
8.1. Packaging share and growth analysis by package material 49
8.2. Packaging share analysis by package material 50
8.3. Packaging share and growth analysis by pack type 51
8.4. Packaging share analysis by pack type 52
8.5. Packaging share and growth analysis by closure type 53
8.6. Packaging share analysis by closure type 54
8.7. Packaging share and growth analysis by primary outer type 55
9. Macroeconomic analysis 57
9.1. GDP per Capita 60
9.2. Population and population growth 61
9.3. Consumer Price Index 62
9.4. Population breakdown by age 63
10. Consumergraphics 64
10.1. Consumption by Gender 64
10.2. Consumption by Age 65
10.3. Consumption by Education 66
10.4. Consumption by Degree of Urbanization 67
11. Definitions 69
12. Appendix 73
13. About GlobalData 86
14. Disclaimer 87
15. Contact Us 88

List of Tables
Table 1: Volume share of Romania in the global and Eastern Europe Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of Brandy market categories, 2011-2021 11
Table 4: Volume analysis of Brandy market by categories, 2011-2021 11
Table 5: Value analysis of Liqueurs market by categories, 2011-2021 14
Table 6: Volume analysis of Liqueurs market by categories, 2011-2021 14
Table 7: Value analysis of Rum market categories, 2011-2021 16
Table 8: Volume analysis of Rum market by categories, 2011-2021 16
Table 9: Value analysis of Specialty Spirits market by categories, 2011-2021 18
Table 10: Volume analysis of Specialty Spirits market by categories, 2011-2021 18
Table 11: Value analysis of Vodka market categories, 2011-2021 21
Table 12: Volume analysis of Vodka market by categories, 2011-2021 21
Table 13: Value analysis of Specialty Spirits market by categories, 2011-2021 23
Table 14: Volume analysis of Whiskey market by categories, 2011-2021 23
Table 15: Brand Volume - Spirits sector, 2016 34
Table 16: Brand Volume - Brandy market, 2016 36
Table 17: Brand Volume - Gin & Genever market, 2016 37
Table 18: Brand Volume - Rum market, 2016 39
Table 19: Brand Volume - Tequila & Mezcal market, 2016 40
Table 20: Brand Volume - Vodka market, 2016 41
Table 21: Brand Volume - Whiskey market, 2016 42
Table 22: Brand Volume - Cognac category 43
Table 23: Brand Volume - Fruit Brandy category 43
Table 24: Brand Volume - Other Grape Brandy category, 2016 44
Table 25: Brand Volume - Bitters category, 2016 45
Table 26: Brand Volume - Cream Liqueurs category, 2016 45
Table 27: Brand Volume - Other Liqueurs category, 2016 45
Table 28: Brand Volume - Dark Rum category, 2016 46
Table 29: Brand Volume - Light Rum category, 2016 46
Table 30: Brand Volume - Flavored Vodka category, 2016 47
Table 31: Brand Volume - Unflavored Vodka category, 2016 47
Table 32: Brand Volume - American Whiskey category, 2016 48
Table 33: Brand Volume - Scotch Whisky category, 2016 48
Table 34: Consumption of Spirits by gender and markets (Million Liters, 2016) 64
Table 35: Consumption of Spirits by age and markets (Million Liters, 2016) 65
Table 36: Consumption of Spirits by education and markets (Million Liters, 2016) 66
Table 37: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 67
Table 38: Market Definitions 69
Table 39: Category Definitions 70
Table 40: Channel Definitions 72
Table 41: Market Value for Brandy - by category (RON Million) 2011-2021 73
Table 42: Market Value for Brandy - by category (US$ Million) 2011-2021 73
Table 43: Market Volume for Brandy - by category (Million Liters) 2011-2021 74
Table 44: Market Value for Liqueurs - by category (RON Million) 2011-2021 74
Table 45: Market Value for Liqueurs - by category (US$ Million) 2011-2021 75
Table 46: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 75
Table 47: Market Value for Rum - by category (RON Million) 2011-2021 76
Table 48: Market Value for Rum - by category (US$ Million) 2011-2021 76
Table 49: Market Volume for Rum - by category (Million Liters) 2011-2021 76
Table 50: Market Value for Specialty Spirits - by category (RON Million) 2011-2021 77
Table 51: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 77
Table 52: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 78
Table 53: Market Value for Vodka - by category (RON Million) 2011-2021 78
Table 54: Market Value for Vodka - by category (US$ Million) 2011-2021 78
Table 55: Market Volume for Vodka - by category (Million Liters) 2011-2021 79
Table 56: Market Value for Whiskey - by category (RON Million) 2011-2021 79
Table 57: Market Value for Whiskey - by category (US$ Million) 2011-2021 80
Table 58: Market Volume for Whiskey - by category (Million Liters) 2011-2021 80
Table 59: Spirits Sales Distribution in Romania - by Markets (RON Million), 2016 81
Table 60: Package Material (in Million pack units) 82
Table 61: Pack Type (in Million pack units) 82
Table 62: Closure Type (in Million pack units) 82
Table 63: Primary Outer Type (in Million pack units) 83
Table 64: Exchange Rates: (US$-RON), 2011-2021 84
Table 65: GDP Per Capita (RON) 84
Table 66: Population 84
Table 67: Consumer Price Index 84
Table 68: Age Profile (Millions of Persons) 85

List of Figures
Figure 1: Romania compared to other top four countries in Eastern Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption in Romania compared to global and Eastern European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Romania compared to global and Eastern European average, 2016 9
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 10
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 12
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 13
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 15
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 17
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 19
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 20
Figure 13: Value and volume growth analysis, Whiskey market, 2011-2021 22
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 24
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 25
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 26
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 27
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 28
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 29
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 30
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 31
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 32
Figure 23: Leading brands in the Romanian Spirits sector, volume share, 2016 33
Figure 24: Leading brands in the Brandy market, volume share, 2016 36
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 37
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 38
Figure 27: Leading brands in the Rum market, volume share, 2016 39
Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 40
Figure 29: Leading brands in the Vodka market, volume share, 2016 41
Figure 30: Leading brands in the Whiskey market, volume share, 2016 42
Figure 31: Packaging share and growth analysis by package material, 2011-2021 49
Figure 32: Use of package material by markets (in pack units), 2016 50
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 51
Figure 34: Use of pack type by markets (in pack units), 2016 52
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 53
Figure 36: Use of closure type by markets (in pack units), 2016 54
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 55
Figure 38: Use of primary outer type by markets (in pack units), 2016 56
Figure 39.1: Relative comparison of countries based on PEST analysis 57
Figure 40: Romanias GDP per capita, 2011-2016 60
Figure 41: Population growth in Romania, 2011-2016 61
Figure 42: Consumer Price Index, Romania, 2010-2016 62
Figure 43: Age Profile, Romania, 2016 63
Figure 44: Consumption of Spirits by gender, Romania, 2016 64
Figure 45: Consumption of Spirits by age, Romania, 2016 65
Figure 46: Consumption of Spirits by education, Romania, 2016 66
Figure 47: Consumption of Spirits by degree of urbanization, Romania, 2016 67
Figure 48: About GlobalData 86

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