Country Profile: Spirits Sector in South Korea

Country Profile: Spirits Sector in South Korea

Aug 2017 GlobalData Alcoholic Beverages100 Pages Price :
$ 875
Country Profile: Spirits Sector in South Korea

Summary

GlobalDatas "Country Profile: Spirits Sector in South Korea", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

The Spirits sector in South Korea is led by the Specialty Spirits market in both value and volume terms, while the Vodka market is expected to register the fastest growth in value terms during 2016-2021. On-trade transactions accounted for the largest volume share in the distribution in the sector. Glass is the most commonly used package material. HITEJINRO CO LTD and Lotte Co., Ltd. are the leading brands in the country.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

- The Spirits sector in South Korea is forecast to grow at 6.4% CAGR in value terms during 2016-2021
- Per capita consumption of Specialty Spirits is high in South Korea compared to global and regional levels
- On-trade transactions accounted for the leading share in the distribution of Spirits in South Korea
- Jinro accounts for the leading share in the South Korean Spirits sector
- Glass is the most commonly used package material in the South Korean Spirits sector.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. South Korea in the global and regional context 3
3.1. South Koreas share in the Global and Asia-Pacific Spirits sector 3
3.2. South Korea compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in South Korea 5
4.2. Per capita consumption - South Korea compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 13
5.4. Market analysis: Liqueurs 14
5.5. Market analysis: Rum 17
5.6. Market analysis: Specialty Spirits 19
5.7. Market analysis: Tequila & Mezcal 21
5.8. Market analysis: Vodka 22
5.9. Market analysis: Whiskey 24
6. Distribution analysis 27
6.1. Distribution channel share analysis: Spirits 27
6.2. Distribution channel share analysis: Brandy 28
6.3. Distribution channel share analysis: Gin & Genever 29
6.4. Distribution channel share analysis: Liqueurs 30
6.5. Distribution channel share analysis: Rum 31
6.6. Distribution channel share analysis: Specialty Spirits 32
6.7. Distribution channel share analysis: Tequila & Mezcal 33
6.8. Distribution channel share analysis: Vodka 34
6.9. Distribution channel share analysis: Whiskey 35
7. Competitive landscape 36
7.1. Brand share analysis by sector 36
7.2. Brand share analysis by markets 39
7.3. Brand share analysis by category 46
7.3.1. Brandy 46
7.3.2. Liqueurs 47
7.3.3. Rum 48
7.3.4. Specialty Spirits 49
7.3.5. Vodka 50
7.3.6. Whiskey 51
8. Packaging analysis 53
8.1. Packaging share and growth analysis by package material 53
8.2. Packaging share analysis by package material 54
8.3. Packaging share and growth analysis by pack type 55
8.4. Packaging share analysis by pack type 56
8.5. Packaging share and growth analysis by closure type 57
8.6. Packaging share analysis by closure type 58
8.7. Packaging share and growth analysis by primary outer type 59
8.8. Packaging share analysis by primary outer type 60
9. Macroeconomic analysis 61
9.1. GDP per Capita 64
9.2. Population and population growth 65
9.3. Consumer Price Index 66
9.4. Population breakdown by age 67
10. Consumergraphics 68
10.1. Consumption by Gender 68
10.2. Consumption by Age 69
10.3. Consumption by Education 70
10.4. Consumption by Degree of Urbanization 71
11. Methodology 72
12. Definitions 73
13. Appendix 77
14. About GlobalData 90
15. Disclaimer 91
16. Contact Us 92

List of Tables
Table 1: Growth analysis by markets, 2016-2021 9
Table 2: Value analysis by of Brandy market categories, 2011-2021 12
Table 3: Volume analysis of Brandy market by categories, 2011-2021 12
Table 4: Value analysis of Liqueurs market by categories, 2011-2021 15
Table 5: Volume analysis of Liqueurs market by categories, 2011-2021 16
Table 6: Value analysis by of Rum market categories, 2011-2021 18
Table 7: Volume analysis of Rum market by categories, 2011-2021 18
Table 8: Value analysis of Specialty Spirits market by categories, 2011-2021 20
Table 9: Volume analysis of Specialty Spirits market by categories, 2011-2021 20
Table 10: Value analysis by of Vodka market categories, 2011-2021 23
Table 11: Volume analysis of Vodka market by categories, 2011-2021 23
Table 12: Value analysis of Whiskey market by categories, 2011-2021 25
Table 13: Volume analysis of Whiskey market by categories, 2011-2021 26
Table 14: Brand Volume - Spirits sector, 2016 37
Table 15: Brand Volume - Brandy market, 2016 39
Table 16: Brand Volume - Liqueurs market, 2016 40
Table 17: Brand Volume - Rum market, 2016 41
Table 18: Brand Volume - Specialty Spirits market, 2016 42
Table 19: Brand Volume - Tequila & Mezcal market, 2016 43
Table 20: Brand Volume - Vodka market, 2016 44
Table 21: Brand Volume - Whiskey market, 2016 45
Table 22: Brand Volume - Cognac category 46
Table 23: Brand Volume - Cream Liqueurs category, 2016 47
Table 24: Brand Volume - Other Liqueur category 47
Table 25: Brand Volume - Dark Rum category, 2016 48
Table 26: Brand Volume - Light Rum category, 2016 48
Table 27: Brand Volume - Rice-Based Spirits category, 2016 49
Table 28: Brand Volume - Other Specialty Spirits category, 2016 49
Table 29: Brand Volume - Flavored Vodka category, 2016 50
Table 30: Brand Volume - Unflavored Vodka category, 2016 50
Table 31: Brand Volume - American Whiskey category, 2016 51
Table 32: Brand Volume - Canadian Whiskey category, 2016 51
Table 33: Brand Volume - Scotch Whisky category, 2016 51
Table 34: Brand Volume - Other Whiskey category, 2016 52
Table 35: Consumption of Spirits by gender and markets (Million Liters, 2016) 68
Table 36: Consumption of Spirits by age and markets (Million Liters, 2016) 69
Table 37: Consumption of Spirits by education and markets (Thousand Liters, 2016) 70
Table 38: Consumption of Spirits by degree of urbanization and markets (Million Liters, 2016) 71
Table 39: Market Definitions 73
Table 40: Category Definitions 74
Table 41: Channel Definitions 76
Table 42: Market Value for Brandy - by category ( Million) 2011-2021 77
Table 43: Market Value for Brandy - by category (US$ Million) 2011-2021 77
Table 44: Market Volume for Brandy - by category (Million Liters) 2011-2021 78
Table 45: Market Value for Liqueurs - by category ( Million) 2011-2021 78
Table 46: Market Value for Liqueurs - by category (US$ Million) 2011-2021 79
Table 47: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 79
Table 48: Market Value for Rum - by category ( Million) 2011-2021 80
Table 49: Market Value for Rum - by category (US$ Million) 2011-2021 80
Table 50: Market Volume for Rum - by category (Million Liters) 2011-2021 81
Table 51: Market Value for Specialty Spirits - by category ( Million) 2011-2021 81
Table 52: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 82
Table 53: Market Volume for Specialty Spirits - by category (Million Liters) 2011-2021 82
Table 54: Market Value for Vodka - by category ( Million) 2011-2021 83
Table 55: Market Value for Vodka - by category (US$ Million) 2011-2021 83
Table 56: Market Volume for Vodka - by category (Million Liters) 2011-2021 84
Table 57: Market Value for Whiskey - by category ( Million) 2011-2021 84
Table 58: Market Value for Whiskey - by category (US$ Million) 2011-2021 85
Table 59: Market Volume for Whiskey - by category (Million Liters) 2011-2021 85
Table 60: Components of change - by Market 86
Table 61: Spirits Sales Distribution in South Korea - by Markets ( Million), 2016 86
Table 62: Package Material (in Million pack units) 87
Table 63: Pack Type (in Million pack units) 87
Table 64: Closure Type (in Million pack units) 87
Table 65: Primary Outer Type (in Million pack units) 88
Table 66: Exchange Rates: (US$-), 2011-2021 88
Table 67: GDP Per Capita () 88
Table 68: Population 89
Table 69: Consumer Price Index 89
Table 70: Age Profile (Millions of Persons) 89

List of Figures
Figure 1: Volume share of South Korea in the global and Asia-Pacific Spirits sector, 2011-2021 3
Figure 2: South Korea compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 3: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 4: Per capita consumption in South Korea compared to global and Asia-Pacific average, 2011-2021 6
Figure 5: Degree of trading up/down in the South Korean Spirits sector, 2015-2016 7
Figure 6: Value and volume growth analysis by markets, 2016-2021 8
Figure 7: Per capita consumption (by markets) in South Korea compared to global and Asia-Pacific average, 2016 10
Figure 8: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 9: Value and volume growth analysis, Gin & Genever market, 2011-2021 13
Figure 10: Value and volume growth analysis, Liqueurs market, 2011-2021 14
Figure 11: Value and volume growth analysis, Rum market, 2011-2021 17
Figure 12: Value and volume growth analysis, Specialty Spirits market, 2011-2021 19
Figure 13: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 21
Figure 14: Value and volume growth analysis, Vodka market, 2011-2021 22
Figure 15: Value and volume growth analysis, Whiskey market, 2011-2021 24
Figure 16: Distribution channel share (Volume), Spirits, 2011-2016 27
Figure 17: Distribution channel share (Volume), Brandy market, 2011-2016 28
Figure 18: Distribution channel share (Volume), Gin & Genever market, 2011-2016 29
Figure 19: Distribution channel share (Volume), Liqueurs market, 2011-2016 30
Figure 20: Distribution channel share (Volume), Rum market, 2011-2016 31
Figure 21: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 32
Figure 22: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 33
Figure 23: Distribution channel share (Volume), Vodka market, 2011-2016 34
Figure 24: Distribution channel share (Volume), Whiskey market, 2011-2016 35
Figure 25: Leading brands in the South Korean Spirits sector, volume share, 2016 36
Figure 26: Leading brands in the Brandy market, volume share, 2016 39
Figure 27: Leading brands in the Liqueurs market, volume share, 2016 40
Figure 28: Leading brands in the Rum market, volume share, 2016 41
Figure 29: Leading brands in the Specialty Spirits market, volume share, 2016 42
Figure 30: Leading brands in the Tequila & Mezcal market, volume share, 2016 43
Figure 31: Leading brands in the Vodka market, volume share, 2016 44
Figure 32: Leading brands in the Whiskey market, volume share, 2016 45
Figure 33: Packaging share and growth analysis by package material, 2011-2021 53
Figure 34: Use of package material by markets (in pack units), 2016 54
Figure 35: Packaging share and growth analysis by pack type, 2011-2021 55
Figure 36: Use of pack type by markets (in pack units), 2016 56
Figure 37: Packaging share and growth analysis by closure type, 2011-2021 57
Figure 38: Use of closure type by markets (in pack units), 2016 58
Figure 39: Packaging share and growth analysis by primary outer type, 2011-2021 59
Figure 40: Use of primary outer type by markets (in pack units), 2016 60
Figure 41: Relative comparison of countries based on PEST analysis 61
Figure 42: South Koreas GDP per capita, 2011-2016 64
Figure 43: Population growth in South Korea, 2011-2016 65
Figure 44: Consumer Price Index, South Korea, 2010-2016 66
Figure 45: Age Profile, South Korea, 2016 67
Figure 46: Consumption of Spirits by gender, South Korea, 2016 68
Figure 47: Consumption of Spirits by age, South Korea, 2016 69
Figure 48: Consumption of Spirits by education, South Korea, 2016 70
Figure 49: Consumption of Spirits by degree of urbanization, South Korea, 2016 71
Figure 50: About GlobalData 90

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