Country Profile: Spirits Sector in the Philippines

Country Profile: Spirits Sector in the Philippines

Oct 2017 GlobalData Alcoholic Beverages102 Pages Price :
$ 875
Country Profile: Spirits Sector in the Philippines

Summary

Rising disposable income supported by robust Filipino economy is driving the growth of the sector in the country. Brandy is the largest market in both value and volume terms, in 2016, while the Specialty Spirits market is expected to register the fastest growth during 2016-2021 in value terms. Hypermarkets & Supermarkets is the leading distribution channel of Spirits products in the country. Emperador Distillers, Inc. and Ginebra San Miguel Inc. are the leading players in the sector.

GlobalDatas Country Profile report on the Spirits sector in the Philippines provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2011-2021. The overall market value and volume included in the report is split on the basis of On-trade and Off-trade
- Category coverage: Value and growth analysis for Brandy, Gin & Genever, Liqueurs, Rum, Specialty Spirits, Tequila & Mezcal, Vodka, and Whiskey with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
- Distribution data: Percentage of sales within each market through distribution channels such as On-trade, Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, eRetailers and others
- Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Flexible Packaging, Rigid Metal and others; pack type data for: Bottle and Stand Up Pouch.

Scope

- Brandy is the largest market in value and volume terms in the Filipino Spirits sector
- Per capita consumption of Vodka in the Filipino Spirits sector is higher when compared to the regional and global levels
- Hypermarkets & Supermarkets accounted for the leading share in the distribution of Spirits in the Philippines
- Emperador accounts for the leading share in the Filipino Spirits sector
- Glass is the most commonly used package material in the Filipino Spirits sector

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
Table of Contents
1. Report Scope 1
2. Executive summary 2
3. The Philippines in the global and regional context 3
3.1. The Philippines share in the Global and Asia-Pacific Spirits sector 3
3.2. The Philippines compared to other leading countries in Asia-Pacific 4
4. Market size analysis - Spirits sector 5
4.1. Value and volume analysis - Spirits sector in the Philippines 5
4.2. Per capita consumption - The Philippines compared to Asia-Pacific and globally 6
4.3. Extent to which consumers are trading up/down 7
4.4. Value and volume analysis of markets in the Spirits sector 8
4.5. Growth analysis by markets 9
5. Market and category analysis 10
5.1. Per capita consumption analysis by markets 10
5.2. Market analysis: Brandy 11
5.3. Market analysis: Gin & Genever 14
5.4. Market analysis: Liqueurs 15
5.5. Market analysis: Rum 18
5.6. Market analysis: Specialty Spirits 21
5.7. Market analysis: Tequila & Mezcal 24
5.8. Market analysis: Vodka 25
5.9. Market analysis: Whiskey 28
6. Distribution analysis 31
6.1. Distribution channel share analysis: Spirits 31
6.2. Distribution channel share analysis: Brandy 32
6.3. Distribution channel share analysis: Gin & Genever 33
6.4. Distribution channel share analysis: Liqueurs 34
6.5. Distribution channel share analysis: Rum 35
6.6. Distribution channel share analysis: Specialty Spirits 36
6.7. Distribution channel share analysis: Tequila & Mezcal 37
6.8. Distribution channel share analysis: Vodka 38
6.9. Distribution channel share analysis: Whiskey 39
7. Competitive landscape 40
7.1. Brand share analysis by sector 40
7.2. Brand share analysis by markets 43
7.3. Brand share analysis by category 50
7.3.1. Brandy 50
7.3.2. Liqueurs 51
7.3.3. Rum 52
7.3.4. Vodka 53
7.3.5. Whiskey 54
8. Packaging analysis 55
8.1. Packaging share and growth analysis by package material 55
8.2. Packaging share analysis by package material 56
8.3. Packaging share and growth analysis by pack type 57
8.4. Packaging share analysis by pack type 58
8.5. Packaging share and growth analysis by closure type 59
8.6. Packaging share analysis by closure type 60
8.7. Packaging share and growth analysis by primary outer type 61
8.8. Packaging share analysis by primary outer type 62
9. Macroeconomic analysis 63
9.1. GDP per Capita 66
9.2. Population and population growth 67
9.3. Consumer Price Index 68
9.4. Population breakdown by age 69
10. Consumergraphics 70
10.1. Consumption by Gender 70
10.2. Consumption by Age 71
10.3. Consumption by Education 72
10.4. Consumption by Urbanization 73
11. Methodology 74
12. Definitions 75
13. Appendix 79
14. About GlobalData 93
15. Disclaimer 94
16. Contact Us 95

List of Tables
Table 1: Volume share of the Philippines in the global and Asia-Pacific Spirits sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 9
Table 3: Per capita consumption* (by markets) in the Philippines , Asia-Pacific and Global average, 2016 10
Table 4: Value analysis of Brandy market categories, 2011-2021 12
Table 5: Volume analysis of Brandy market by categories, 2011-2021 13
Table 6: Value analysis of Liqueurs market by categories, 2011-2021 16
Table 7: Volume analysis of Liqueurs market by categories, 2011-2021 17
Table 8: Value analysis of Rum market categories, 2011-2021 19
Table 9: Volume analysis of Rum market by categories, 2011-2021 20
Table 10: Value analysis of Specialty Spirits market by categories, 2011-2021 22
Table 11: Volume analysis of Specialty Spirits market by categories, 2011-2021 23
Table 12: Value analysis of Vodka market categories, 2011-2021 26
Table 13: Volume analysis of Vodka market by categories, 2011-2021 27
Table 14: Value analysis of Whiskey market by categories, 2011-2021 29
Table 15: Volume analysis of Whiskey market by categories, 2011-2021 30
Table 16: Brand Volume - Spirits sector, 2016 41
Table 17: Brand Volume - Brandy market, 2016 43
Table 18: Brand Volume - Gin & Genever market, 2016 44
Table 19: Brand Volume - Liqueurs market, 2016 45
Table 20: Brand Volume - Rum market, 2016 46
Table 21: Brand Volume - Tequila & Mezcal market, 2016 47
Table 22: Brand Volume - Vodka market, 2016 48
Table 23: Brand Volume - Whiskey market, 2016 49
Table 24: Brand Volume - Cognac category 50
Table 25: Brand Volume - Fruit Brandy category 50
Table 26: Brand Volume - Other Grape Brandy category, 2016 50
Table 27: Brand Volume - Cream Liqueurs category, 2016 51
Table 28: Brand Volume - Other Liqueurs category, 2016 51
Table 29: Brand Volume - Dark Rum category, 2016 52
Table 30: Brand Volume - Light Rum category, 2016 52
Table 31: Brand Volume - Flavoured Vodka category, 2016 53
Table 32: Brand Volume - Unflavoured Vodka category, 2016 53
Table 33: Brand Volume - American Whiskey category, 2016 54
Table 34: Brand Volume - Scotch Whisky category, 2016 54
Table 35: Consumption of Spirits by gender and markets (Million Liters, 2016) 70
Table 36: Consumption of Spirits by age and markets (Million Liters, 2016) 71
Table 37: Consumption of Spirits by education and markets (Million Liters, 2016) 72
Table 38: Consumption of Spirits degree of urbanization and markets (Million Liters, 2016) 73
Table 39: Market Definitions 75
Table 40: Category Definitions 76
Table 41: Channel Definitions 78
Table 42: Market Value for Brandy - by category (PHP Million) 2011-2021 79
Table 43: Market Value for Brandy - by category (US$ Million) 2011-2021 79
Table 44: Market Volume for Brandy - by category (Million Liters) 2011-2021 80
Table 45: Market Value for Liqueurs - by category (PHP Million) 2011-2021 80
Table 46: Market Value for Liqueurs - by category (US$ Million) 2011-2021 81
Table 47: Market Volume for Liqueurs - by category (Million Liters) 2011-2021 81
Table 48: Market Value for Rum - by category (PHP Million) 2011-2021 82
Table 49: Market Value for Rum - by category (US$ Million) 2011-2021 82
Table 50: Market Volume for Rum - by category (Million Liters) 2011-2021 83
Table 51: Market Value for Specialty Spirits - by category (PHP Million) 2011-2021 83
Table 52: Market Value for Specialty Spirits - by category (US$ Million) 2011-2021 84
Table 53: Market Volume for Specialty Spirits - by category (Thousand Liters) 2011-2021 84
Table 54: Market Value for Vodka - by category (PHP Million) 2011-2021 85
Table 55: Market Value for Vodka - by category (US$ Million) 2011-2021 85
Table 56: Market Volume for Vodka - by category (Million Liters) 2011-2021 86
Table 57: Market Value for Whiskey - by category (PHP Million) 2011-2021 86
Table 58: Market Value for Whiskey - by category (US$ Million) 2011-2021 87
Table 59: Market Volume for Whiskey - by category (Million Liters) 2011-2021 87
Table 60: Components of change - by Market, 2015-2016 88
Table 61: Spirits Sales Distribution in thePhilippines- by Markets (PHP Million), 2016 89
Table 62: Package Material (in Million pack units) 89
Table 63: Pack Type (in Million pack units) 89
Table 64: Closure Type (in Million pack units) 90
Table 65: Closure Type (in Million pack units) 90
Table 66: Exchange Rates: (US$-PHP), 2011-2021 91
Table 67: GDP Per Capita (PHP) 91
Table 68: Population 91
Table 69: Consumer Price Index 91
Table 70: Age Profile (Millions of Persons) 92

List of Figures
Figure 1: The Philippines compared to other top four countries in Asia-Pacific - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Spirits sector, 2011-2021 5
Figure 3: Per capita consumption*in the Philippines compared to global and Asia-Pacific average, 2011-2021 6
Figure 4: Degree of trading up/down in the PhilippinesSpirits sector, 2015-2016 7
Figure 5: Value and volume growth analysis by markets, 2016-2021 8
Figure 6: Value and volume growth analysis, Brandy market, 2011-2021 11
Figure 7: Value and volume growth analysis, Gin & Genever market, 2011-2021 14
Figure 8: Value and volume growth analysis, Liqueurs market, 2011-2021 15
Figure 9: Value and volume growth analysis, Rum market, 2011-2021 18
Figure 10: Value and volume growth analysis, Specialty Spirits market, 2011-2021 21
Figure 11: Value and volume growth analysis, Tequila & Mezcal market, 2011-2021 24
Figure 12: Value and volume growth analysis, Vodka market, 2011-2021 25
Figure 13: Value and volume growth analysis, Whiskeymarket, 2011-2021 28
Figure 14: Distribution channel share (Volume), Spirits, 2011-2016 31
Figure 15: Distribution channel share (Volume), Brandy market, 2011-2016 32
Figure 16: Distribution channel share (Volume), Gin & Genever market, 2011-2016 33
Figure 17: Distribution channel share (Volume), Liqueurs market, 2011-2016 34
Figure 18: Distribution channel share (Volume), Rum market, 2011-2016 35
Figure 19: Distribution channel share (Volume), Specialty Spirits market, 2011-2016 36
Figure 20: Distribution channel share (Volume), Tequila & Mezcal market, 2011-2016 37
Figure 21: Distribution channel share (Volume), Vodka market, 2011-2016 38
Figure 22: Distribution channel share (Volume), Whiskey market, 2011-2016 39
Figure 23: Leading brands in the PhilippinesSpirits sector, volume share, 2016 40
Figure 24: Leading brands in the Brandy market, volume share, 2016 43
Figure 25: Leading brands in the Gin & Genever market, volume share, 2016 44
Figure 26: Leading brands in the Liqueurs market, volume share, 2016 45
Figure 27: Leading brands in the Rum market, volume share, 2016 46
Figure 28: Leading brands in the Tequila & Mezcal market, volume share, 2016 47
Figure 29: Leading brands in the Vodka market, volume share, 2016 48
Figure 30: Leading brands in the Whiskey market, volume share, 2016 49
Figure 31: Packaging share and growth analysis by package material, 2011-2021 55
Figure 32: Use of package material by markets (in pack units), 2016 56
Figure 33: Packaging share and growth analysis by pack type, 2011-2021 57
Figure 34: Use of pack type by markets (in pack units), 2016 58
Figure 35: Packaging share and growth analysis by closure type, 2011-2021 59
Figure 36: Use of closure type by markets (in pack units), 2016 60
Figure 37: Packaging share and growth analysis by primary outer type, 2011-2021 61
Figure 38: Use of primary outer type by markets (in pack units), 2016 62
Figure 39: Relative comparison of countries based on PEST analysis 63
Figure 40: The Philippines GDP per capita, 2011-2016 66
Figure 41: Population growth in the Philippines, 2011-2016 67
Figure 42: Consumer Price Index, the Philippines, 2010-2016 68
Figure 43: Age Profile, the Philippines, 2016 69
Figure 44:Consumption of Spirits by Gender, the Philippines, 2016 70
Figure 45:Consumption of Spirits by age, the Philippines, 2016 71
Figure 46:Consumption of Spirits by education, the Philippines, 2016 72
Figure 47: Consumption of Spirits by urbanization, the Philippines, 2016 73
Figure 48: About GlobalData 93

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